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Tools for Monitoring Online Conversations: Part 2 of Monitor Your Brand Online

Harp Interactive

This blog post is the second in the 2 part series on brand monitoring. In case you missed the first blog post, here is the link: Monitor Your Brand Online. In order to make things easy you should fiirst create a place that will aggregate all your monitoring results like an RSS reader.

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Social Listening Vs. Social Monitoring: What’s The Difference?

Keyhole.co

Basic brand monitoring allows you to stay informed about online mentions. Keyhole This tool aggregates user-generated content from various platforms to provide a comprehensive overview. You can brand mentions and overall brand sentiment across the web.

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New Features Added to B2B Marketing Zone and Social Media Informer

Webbiquity SMM

Social Media Informer covers topics such as social networking , small business and brand monitoring. The intent of the sites is to aggregate and make it easy to find great content. Topics on B2B Marketing Zone include social media , inbound marketing and business blogging. You’ll see only see a snippet of each post.

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We Interrupt This Lifecast: Syndication Overload (Part 2)

Firebelly

This week, however, I want to talk about those who aggregate content from all over the web and syndicate it through their Twitter streams. They were simply aggregating content from around the web and pushing it through their Twitter stream. You get the point. They werent interacting with anyone. They werent saying anything.

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Content is under scrutiny? It’s about time.

Direct Marketing Observations

. . . . . . . . Creation, curation and aggregation. What I have a problem with is the type of content creation we run across when doing brand monitoring work for clients. We all probably fall into one of those categories. We do one of those. I get that. It’s falling into two camps.

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5 Ways To Use Social Media Content For Customer Success

Keyhole.co

Keyhole helps brands learn their impact online. They can effortlessly aggregate data from different social accounts and perform in-depth competitor analysis on one dashboard. Marketers can keep a tab on competitors and industry trends and engage with their audience in real time.

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We Interrupt This Lifecast: Syndication Overload (Part 1)

Firebelly

Social technologies make syndication and aggregation simple. You can easily kill multiple birds with one stone - automate your blog posts out on Twitter, which in turn sends your tweets to Facebook - but its important to not overdo it and run the risk of becoming a robot.