Direct Marketing Observations

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On hardwork, Shorts Cuts and Aggregating in Digital

Direct Marketing Observations

In the world of digital, there exists the potential to aggregate your activities and consolidate your digital streams so as not to duplicate work. That’s not really a short cut. THAT is much different than buying followers on Twitter.

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Some Social Tools You Should Know About

Direct Marketing Observations

Inside View gives users an aggregate view of the social presence and activity of a company. Disqus is a better, real-time comments system for users’ site or blog with fully integrated social network elements. PollDaddy enables users to add quick and easy polls to blog posts.

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Social Media Specialists Are No Longer Needed

Direct Marketing Observations

If you’ve been in this business for any length of time, then its time to take your collective aggregate knowledge of social media and add it to the overall mix of what you know and do. I can bet all of you who have had a blog longer than a year can now spot a noob to the blog scene. Case in point. You’ve evolved.

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This weeks #SocialMedia Tweetchat Topic: Destruction of the Media Industry: Will We Be Better Off In the Long Run?

Direct Marketing Observations

No one had heard of blogs. million blog entries every day. Since commoditized content is counter-intuitive to your brand strategies, aggregating stuff (content) just so you have more stuff does not fit with most corporate objectives. People used mobile phones to talk. Fast forward to 2009.

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The propensity to Repeat in Social Media

Direct Marketing Observations

Networks, apps, aggregators, blogs, microblogs-copy what works, tweak it a little, or not, and see what market share you can pull. Facebook has an argument, but that’s about it. Everything else is fair game right now. We’re a demand society. This is the “Consumers of Content&# generation.

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Content is under scrutiny? It’s about time.

Direct Marketing Observations

. . . . . . . . Creation, curation and aggregation. I don’t dispute blog posts like this Why Content Curation Is Here to Stay. Google has been making changes to its algorithm to keep low-quality sites from appearing high in searches, according to Matt Cutts in a blog post last month. We do one of those.

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Should You Outsource Social Media?

Direct Marketing Observations

But you see, there’s more than just the blog, that’s the easy part; there are status updates, there are content updates, consuming content, creating content, sharing info, driving traffic, analyzing data, connecting with your peers, finding your customers, making sure your clients are happy, and looking for prospects.