Sprout Social

OCTOBER 19, 2023

Monitoring your digital reputation involves a wide variety of channels, including: News and earned media Forums (especially Reddit and Quora) Social comments and discussions Videos (think: YouTube) Third-party review sites and review aggregators How is online reputation monitoring done? The reality? This includes specific terms and language.

Reputation 96

Reputation Sentiment Analysis Notification 96

Buzz Marketing for Technology

MAY 29, 2013

Interactive Marketing Online Testing Strategy. Examples of the typical aggregate data you can capitalize on in a big data strategy: Acquisition source. Posted in Behavioral Targeting Business Intelligence Conversion Optimization Customer Experience Enterprise 2.0 The phenomenon of big data certainly comes with big promise.

Data 278

Data Tips Aggregator Conversation 278

Convince & Convert

APRIL 25, 2014

This one page aggregates all of the data from Twitter, Facebook, blogs, the community forums, and any other place online where VMware chatter might be going on. Social Pros Podcast brand communities content strategy integrated marketing social communities social media Social Media Marketing Social Media Tools Social Pros'

Communities 134

Communities B2B How To Forums 134

Sprout Social

JUNE 13, 2023

The customers I speak to daily, especially those in the B2B space, are always concerned about proving their return on investment for social media. There are no impulse buys in the B2B SaaS industry and quantifying the impact of social media within the buyer’s journey is not always straightforward.

Atlassian 101

Atlassian ROI Social Media Collaboration 101

Sprout Social

JULY 6, 2022

Data points that could impact your pricing, sales strategy, product development and, of course, marketing. One Tweet might not mean a lot, but the aggregation of every post on a topic that’s relevant to your business can be magical. What is social media intelligence? This information isn’t only useful for customer satisfaction.

Social Media 115

Social Media Sentiment Survey Marketing 115

Sprout Social

JANUARY 12, 2022

With a defined word of mouth marketing strategy, you can create a consistent flow of customer conversations that regularly result in new business. How to build a word of mouth marketing strategy: 8 tactics and examples. Either on-site, social media, Google or third-party review aggregators. The same rules apply for SaaS brands.

Conversation 136

Conversation Review Marketing How To 136

Sprout Social

JANUARY 3, 2022

To create an effective marketing, sales or social media strategy, you must first have a clear idea of who is consuming your content and why. The first step you should take is to get a handle on your existing audience by aggregating social media data across your active social networks (Facebook, Instagram, Twitter, etc.) Glad you asked.

Data 140

Data Social Media Sentiment Team 140

Webbiquity SMM

MARCH 13, 2019

But, at the end of the day, they need to generate “leads” that get fed into some kind of offline sales process—just like most b2b [and many b2c] companies do. These are usually the same people who say something like, “We don’t sell anything online” when I ask them about their internet marketing strategy.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Harp Interactive

JULY 29, 2009

In reality, a small business (either consumer or B2B) with smart strategy, branded implementation and a touch of social savvy, can improve their customer loyalty and increase awareness with today’s word of mouth marketing platforms…just like the big guys.

Small Business 188

Small Business Social Media Loyalty Aggregator 188

Keyhole.co

NOVEMBER 7, 2023

It involves factors that require analytical skills to translate data into strategies. However, this analytical approach is not merely about data aggregation. As we dive into its dynamics, you’ll get to explore how you can leverage hashtag intel to refine your Twitter strategy. But this goes beyond numbers and graphs.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Webbiquity SMM

AUGUST 23, 2011

The key is a balanced strategy of search engine optimization (SEO), social media, syndication and guest posting. This B2B blog isn’t necessarily representative of all blogs of course, but the trends likely aren’t much different for many business blogs. Every blogger wants more traffic. How to get it?

Syndication 186

Syndication Data How To HootSuite 186

The Realtime Report

JUNE 21, 2019

To close this gap, here are four customer experience metrics that all businesses — B2C, B2B, and B2B2C — should be using to constantly raise the bar and delight customers: Net Promoter Score (NPS). Businesses can then aggregate the feedback to spot trends, establish best practices, identify training opportunities, and so on.

Metrics 79

Metrics Aggregator Price Loyalty 79

Harp Interactive

JULY 29, 2009

In reality, a small business (either consumer or B2B) with smart strategy, branded implementation and a touch of social savvy, can improve their customer loyalty and increase awareness with today’s word of mouth marketing platforms…just like the big guys.

Small Business 150

Small Business Social Media Loyalty Aggregator 150

Convince & Convert

JUNE 24, 2014

One of the first differences we notice among the tens of thousands of companies we track is whether the company is a business-to-consumer (B2C) or a business-to-business (B2B) player. As social media channels have matured and other niche players have entered the market, there has been some natural delineation across the B2C and B2B lines.

How To 167

How To B2B Social Networking Apple 167

agora pulse

NOVEMBER 10, 2020

With Agorapulse analytics, you can gauge performance by profile, post, or hashtag and use audience and scheduling data to improve your social media strategy. Get the ebook “SMART Goals for Social Media Strategy.” FREE Guide: SMART Goals for Social Media Strategy. Social media channels. Social media channels.

Analytics 179

Analytics Social Media Tools Price 179

Sprout Social

DECEMBER 15, 2016

As a SaaS B2B company, LinkedIn has become an increasingly important part of our social strategy. Monitoring the activities and demographic data of our Page followers—particularly, knowing the industries to which they belong and tracking content engagement patterns—has been crucial in managing and evolving our LinkedIn strategy.

Team 40

Team LinkedIn Report Company 40

Sprout Social

FEBRUARY 5, 2020

Once you start collaborating and finding out the goals and challenges of other departments, you can create a listening strategy that yields long term ROI. If you’re already sold on the value of listening, download this cheatsheet to build an org-wide listening strategy. . Want more information first?

Tools 93

Tools Sentiment How To Team 93

Sprout Social

NOVEMBER 26, 2018

Although most business profiles primarily belong to startups, LinkedIn is a goldmine for anyone networking in the B2B space. By aggregating both direct replies and untagged mentions of your business, you never miss an opportunity to interact with fans and followers no matter what their comment might be. Define your content strategy.

Social Media 105

Social Media Marketing URL Hashtag 105

agora pulse

DECEMBER 23, 2019

Regardless of channel or platform, the best content strategy in social in 2020 is to create ‘shows’—consistent thematic executions where you post similar information and insights at the same time, on the same day, on a routine basis. And except for ‘reach,’ it’s probably for the best. But curation is also key.

Social Media 92

Social Media LinkedIn YouTube Platform 92

Convince & Convert

MARCH 25, 2010

Swix aggregates as many as 100+ of your social media metrics, and presents them in a unified, visually digestible fashion that will be the darling of any Excel hater. Or, you could just use Swix, the super slick new social media scoreboard that just works. Need to see the increase in Twitter followers over time? Im Jay Baer.

Social Media 117

Social Media Strategy Statistics Metrics 117

Socialmedia.biz

JULY 23, 2017

After all, the B2B value of social media use is completely different from B2C uses. That’s a content distribution opportunity that B2B marketers should not overlook. Which tools do you use for your employee advocacy strategy? How have they worked for you? Please leave your comments below.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Socialmedia.biz

JULY 23, 2017

After all, the B2B value of social media use is completely different from B2C uses. That’s a content distribution opportunity that B2B marketers should not overlook. Which tools do you use for your employee advocacy strategy? How have they worked for you? Please leave your comments below.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Oktopost

NOVEMBER 12, 2020

It’s safe to say that 2020 has become the year of data-driven marketing with 83% of B2B marketers focusing more on data analytics this year. 89% of B2B marketers agreed that data quality is becoming increasingly critical for marketing and sales success. 5 Ways data analysis boosts B2B ROI. The problem? Product recommendation.

Analysis 136

Analysis B2B Data Tools 136

Webbiquity SMM

JANUARY 3, 2012

Social media, content aggregation and curation , user-generated content and other developments have dramatically changed the B2B buying cycle over the past few years. How can B2B organizations, marketers and sales professionals adjust to, and thrive in, this new environment? B2B Marketing Trends, Tips and Strategies.

B2B 190

B2B Strategy Marketing Buy 190

Buffer Social

JUNE 13, 2019

We’ve spoken before about the red vs. blue ocean strategies , picking a strategy where there is less competition. It’s more rare to see memes used with B2B brands or with brands that have an older demographic … at the same time, it could be interesting to evaluate as a competitive advantage. Over to you.

Meme 75

Meme Instagram Feed Feedly 75

Sprout Social

MARCH 8, 2019

Although we’ve already covered some the staples of online social listening, let’s dive into the specific platforms and what sort of keywords and terms you should integrate into your listening strategy. Quora has become increasingly popular for B2B professionals within the past few years. How to wrangle your online social listening.

Reddit 99

Reddit Tumblr YouTube Review 99

Sprout Social

JANUARY 30, 2020

Doing so means nailing down your SaaS marketing strategy, though. Notable for companies in the SaaS B2B marketing space, Gartner recently observed that the average buyer is more overwhelmed with information than ever before. What are the staples of a SaaS marketing strategy? Hey, good question! Let’s talk tactics. Product Hunt.

Strategy 99

Strategy Marketing Case Study How To 99

Convince & Convert

FEBRUARY 8, 2016

Content creation is seen as a creative experiment, following a linear process that begins with brainstorming, moves into production, gets released into the wild, and then is measured according to its aggregate engagement at a future date. 71% of B2B consumers said they have been disappointed by the content they engage with.

Content 60

Content Marketing Process Energy 60

Convince & Convert

SEPTEMBER 7, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. It has been blowing up the charts since it’s debut and you [.] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings.

Review 115

Review Social Media Social CRM Consultant 115

Social Selling Masters

MAY 30, 2016

Just recently, Content Marketing Institute’s 6th annual B2B content marketing research indicates that: LinkedIn is the social media platform of choice for 94% of organizations when it comes to distributing content. LinkedIn is ranked the highest by B2B marketers in terms of effectivity: 66% versus last year’s rating of 65%.

LinkedIn 40

LinkedIn Groups Groups Industry 40

Convince & Convert

FEBRUARY 19, 2010

FB-Fans anzubieten [link] [link] Brian Donnelly Cool way to aggregate your social feed/noise. RT @jaybaer: Turn the Tables on Social Media with NutshellMail [link] [link] Media Maison RT @B_Donnelly @jaybaer Cool way to aggregate your social feed/noise. Kanälen per Mail zu erhalten o. Im Jay Baer. All rights reserved.

Social Media 115

Social Media Social CRM MySpace TweetBeep 115

Oktopost

DECEMBER 31, 2019

When a mission-critical deal is on the line, B2B sales can be more like negotiating a strategic partnership (or romantic relationship) than merely persuading someone to buy a product. In other words, third-party data can be leveraged to make our first-party data more robust, which is to say its usefulness in a B2B sales approach.

Data 120

Data B2B Process Aggregator 120

Sprout Social

AUGUST 14, 2023

These tools don’t just make it convenient to organize posts—the best ones elevate your overall employee advocacy strategy so you produce and promote content that your workforce will be proud to share with their connections. And get results that fuel your brand awareness and social strategy. Plus, Sprout also connects with LinkedIn.

Platform 72

Platform Tools Curation LinkedIn 72

Sprout Social

JANUARY 5, 2023

The end result is a more meaningful and effective social media marketing strategy. . Social listening strategies for brands. These answers can inform your messaging and improve your content strategy. Tracking and aggregating these one-off social messages through monitoring would be one approach. Strategy #1: Brand health.

Social Media 83

Social Media Sentiment Hashtag Analysis 83

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. Considering Facebook acts as more of an aggregator than the actual source (like a blog post), it would seem more prudent for them to go through the provider hosting the content, like a web host.

Social Media 153

Social Media Policies Consultant Social CRM 153

Keyhole.co

NOVEMBER 17, 2020

In this social media marketing 101 guide, we’ll give you the information you need to build a simple but effective social media strategy today. What Is Social Media Marketing and Why Do You Need A Social Media Strategy? A social media strategy is a blueprint that consists of the following: 1. The WHO: Who you’re targeting 2.

Social Media 91

Social Media Marketing Hashtag Small Business 91

Sprout Social

FEBRUARY 18, 2019

LinkedIn’s rapidly growing user base of nearly 600 million professionals speaks for itself, especially in the B2B space. If you’re hiring via LinkedIn, this section will aggregate and house your job listings. Coming up with an effective LinkedIn content strategy. LinkedIn is a unique beast when it comes to your content strategy.

LinkedIn 111

LinkedIn Company How To B2B 111