The Realtime Report

JUNE 21, 2019

To close this gap, here are four customer experience metrics that all businesses — B2C, B2B, and B2B2C — should be using to constantly raise the bar and delight customers: Net Promoter Score (NPS). Businesses can then aggregate the feedback to spot trends, establish best practices, identify training opportunities, and so on.

Metrics 79

Metrics Aggregator Price Loyalty 79

Convince & Convert

JUNE 24, 2014

One of the first differences we notice among the tens of thousands of companies we track is whether the company is a business-to-consumer (B2C) or a business-to-business (B2B) player. As social media channels have matured and other niche players have entered the market, there has been some natural delineation across the B2C and B2B lines.

How To 167

How To B2B Social Networking Apple 167

agora pulse

NOVEMBER 10, 2020

With Audience Insights, you can identify influencers, research customers, create highly targeted segments, and integrate the data into your social media strategy. With BrandMentions, you can research and grow your audience, simplify influencer outreach, and gauge the success of your content and social media marketing campaigns.

Analytics 179

Analytics Social Media Tools Price 179

Webbiquity SMM

JANUARY 24, 2011

6 slick news aggregators you should try by iMedia Connection. Josh Rose reviews six “news aggregators (including Popurls , Netvibes and Alltop ) that…are moving beyond the simple RSS reader. 12 Social Media Tools for B2B Pre-Event Marketing by Social Media B2B. ** 5 Stars.

Tools 206

Tools Social Media Lithium Sysomos 206

Webbiquity SMM

JUNE 20, 2011

I’ve always found Foursquare a bit creepy; turns out there’s actually an app named Creepy that aggregates “GPS coordinates for any user (of geolocation services like Foursquare, Twitter and Flickr), pointing out their most frequented hangouts on a map…Essentially, it’s a stalker’s dream app.&# The solution?

Social Media 205

Social Media ROI Social Networking Foursquare 205

Buffer Social

JULY 9, 2018

Aggregated data vs unique audience. Many of these studies suggest best times to post based on aggregated data. For a brand targeting football fans, as another example, your research may find that your audience most wants to engage after football matches in the afternoon or evening. Outdated studies. Lunch and tea break.

Study 111

Study Social Media Overview Aggregator 111

Oktopost

NOVEMBER 12, 2020

It’s safe to say that 2020 has become the year of data-driven marketing with 83% of B2B marketers focusing more on data analytics this year. 89% of B2B marketers agreed that data quality is becoming increasingly critical for marketing and sales success. 5 Ways data analysis boosts B2B ROI. The problem? Product recommendation.

Analysis 136

Analysis B2B Data Tools 136

Sprout Social

FEBRUARY 5, 2020

Sales teams can use social media listening tools to conduct research on prospects’ industry, brand and competitors. That’s probably the reason 47% of B2B marketers say they will use personalization strategies in 2020. Then head to the Tag Report to see all of those messages in one place and share aggregate feedback regularly. .

Tools 90

Tools Sentiment How To Team 90

Sprout Social

MARCH 8, 2019

And while it’s no secret that people love to watch videos, but the degree to which consumers use videos for product research is staggering. Quora has become increasingly popular for B2B professionals within the past few years. Those answering questions are expected to offer meaningful, authentic insight rather than just dumping links.

Reddit 98

Reddit Tumblr YouTube Review 98

Convince & Convert

FEBRUARY 8, 2016

Content creation is seen as a creative experiment, following a linear process that begins with brainstorming, moves into production, gets released into the wild, and then is measured according to its aggregate engagement at a future date. 71% of B2B consumers said they have been disappointed by the content they engage with.

Content 60

Content Marketing Process Energy 60

Webbiquity SMM

JANUARY 3, 2012

Social media, content aggregation and curation , user-generated content and other developments have dramatically changed the B2B buying cycle over the past few years. How can B2B organizations, marketers and sales professionals adjust to, and thrive in, this new environment? B2B Marketing Trends, Tips and Strategies.

B2B 190

B2B Strategy Marketing Buy 190

Social Selling Masters

MAY 30, 2016

Just recently, Content Marketing Institute’s 6th annual B2B content marketing research indicates that: LinkedIn is the social media platform of choice for 94% of organizations when it comes to distributing content. LinkedIn is ranked the highest by B2B marketers in terms of effectivity: 66% versus last year’s rating of 65%.

LinkedIn 40

LinkedIn Groups Groups Industry 40

Buzz Marketing for Technology

MAY 26, 2010

In place of a white paper, B2B companies need to create a topic micro site – i.e., a site focused on a single topic and providing a wide range of educational content and interactivity that a white paper alone just can’t provide. Creating Engagement in B2B Marketing A recent Cone Inc.’s And I tend to agree. Email this to a friend?

B2B 252

B2B eBook Marketing Aggregator 252

Jon Loomer

JULY 23, 2019

However, what I love about these is that they provide a great focus point, and more links to training resources, case studies, and Facebook research on various topics. A very basic page, this also has a downloadable guide with research on the auto insurance industry. Includes a downloadable “B2B Creative Playbook.”

Curation 167

Curation List Automotive Real Estate 167

Sprout Social

JANUARY 30, 2020

Notable for companies in the SaaS B2B marketing space, Gartner recently observed that the average buyer is more overwhelmed with information than ever before. The previous Gartner study highlights the fact that folks are doing more and more independent research when looking up SaaS products. G2 (formerly G2 Crowd). Product Hunt.

Strategy 96

Strategy Marketing Case Study How To 96

Sprout Social

JANUARY 5, 2023

Tracking and aggregating these one-off social messages through monitoring would be one approach. Using social listening to aggregate that data. . New companies are constantly popping up in both B2B and B2C. The Smart Inbox aggregates your messages in one place. Research with intention. The better approach?

Social Media 82

Social Media Sentiment Hashtag Analysis 82

Hootsuite

MAY 8, 2023

Among social platforms, Facebook is the best site for B2B lead generation. So it may be no surprise that people are 5 times as likely to discover or evaluate auto insurance on Facebook as on quote aggregators. adults who research health insurance options on social media look for opinions from people like themselves.

Insurance 88

Insurance Social Media Policies HootSuite 88

Webbiquity SMM

DECEMBER 4, 2012

The brilliant Gini Dietrich reports on research showing that marketers commonly choose the wrong time of day to post and engage on Facebook, Twitter and YouTube, as well as to send emails. Research] by Heidi Cohen. Slideshare: The B2B Social Media Powerhouse by Heidi Cohen. Social Media Marketing Guides and Tips.

Social Media 213

Social Media Resources Tips Policies 213

Convince & Convert

MARCH 18, 2016

All the research says that 70% of marketers are creating more content this year than ever before. It’s a platform for B2B marketers, primarily B2B marketers, to create, manage, optimize, and merchandize their content. Well, it really starts with the ability to better aggregate and manage your content. Absolutely.

Marketing 60

Marketing Content eBook Joomla 60

Writtent Blog

SEPTEMBER 6, 2016

For example, according to the results of a 2015 survey by Gleanster Research, collaborating with Kapost, only 3% responded that content marketing was a future priority and 8% responded that it was a low priority. Answering the same question as the previous graph, this graph shows the aggregated data, grouping together similar answers.

Survey 40

Survey Metrics Aggregator Analysis 40

Convince & Convert

AUGUST 10, 2010

We are aggregating vast amounts of data, and in our integration with Facebook for example, we don’t open up everything we get because some of it just isn’t relevant. In fact, I have a blog post about that coming out on Thursday, based on new research from ExactTarget. If it is, we’ll include it in Viral Heat.

Social CRM 133

Social CRM Influencer Klout Social Media 133

Convince & Convert

JUNE 12, 2013

Questions work well, as does taking a page from the social aggregators and asking people to “Check this out” or “Let Us Know What You Think”. What this looks like will depend on your industry – I’ve seen successes range from TechCrunch reporting on aggregated mobile analytics data to USA Today writing about studies from drug rehab centers.

BuzzStream 150

BuzzStream Content Metadata Reddit 150

Buzz Marketing for Technology

JUNE 27, 2008

Research & Development. IdeaScale ( our coverage ) does for research and development what Get Satisfaction does for customer service by providing Digg-style feature request boards. FeVote is another suggestion board web application that lets companies crowdsource their research and development. aggregators. POPULAR TAGS.

Crowdsourcing 245

Crowdsourcing Software Project Forums 245

Webbiquity SMM

SEPTEMBER 22, 2015

for competitive research. John Koetsier reports on research conducted with more than 1,100 social media managers to determine the most-used social media tools. It is a fantastic prospecting / sales resource for B2B marketers”). 7 Social Media Tools to Boost Your Effectiveness in a Noisy World by Seriously Social.

Review 100

Review Tools Social Media HootSuite 100

Webbiquity SMM

SEPTEMBER 8, 2010

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. How do B2B social media marketing practices differ from B2C companies? How are marketers planning to allocate budgets this year?

Research 191

Research Social Media B2B Statistics 191

Techipedia: Tamar Weinberg

JANUARY 5, 2010

How to Make Social Media Work for Non-Consumer Brands (Mashable): This is a good B2B social media article which is chock full of examples. The Jordan Rules): This is a great chart and article on the best social media channels for both B2B and B2C companies. Which approach best suits you? So what are they to do? Share This or Else!

Marketing 265

Marketing SEO Journal Engineering 265

Webbiquity SMM

FEBRUARY 21, 2017

Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. A personalized news aggregator. Aggregate content from sources across the web. 12 ) BagTheWeb.

Curation 214

Curation Tools Curata Flipboard 214

ProBlogger

SEPTEMBER 4, 2013

Give Credit to External Research and Statistics. Backing up your articles with research and statistics from external resources helps add credibility and value to your content. Publish Charts, Infographics and Aggregate Data on your Site. Improving your SEO, Usability and Panda Score.

Statistics 48

Statistics Creative Commons Aggregator Affiliate marketing 48

Convince & Convert

FEBRUARY 9, 2010

That’s the research study I’d like to see. What this Edelman research demonstrates is that we’ve become a bunch of cynics, and who could blame us? link] Danny Brown I'm not sure if the research tells us anything we didn't already know, Jason. As a result, we have both more and fewer friends than ever.

Social Media 119

Social Media Strategy Survey Social CRM 119

Webbiquity SMM

FEBRUARY 13, 2017

Social media monitoring is vital for virtually every B2B or B2C brand. Sample review: “If you want to do general research on Facebook Stats use Socialbakers.” It aggregates all of the recent posts from Twitter, Facebook, Google Plus, Instagram, and others that contain that specific hashtag. 2) Netvibes.

Tools 207

Tools Social Media Netvibes Sample 207

Webbiquity SMM

AUGUST 16, 2010

10 Principles for B2B Sales by Better Closer. Possibly inspired by Social Media is Simpler Than You Think , John Jantsch explores five ways to use social media for common business tasks such as prospect follow-up and market research. 10 Essential Social Media Tips for B2B Marketers by Mashable.

Social Media 200

Social Media Tools Strategy Tips 200

Techipedia: Tamar Weinberg

JANUARY 5, 2009

8 Simple Rules for Social Media Marketing in Business to Business Markets (Stuntdubl): Todd talks about how you can make social media marketing work well in the B2B world, but you can certainly extend his post to just about any sort of SMM. Definitive List of Video Aggregator Sites (SEO Space): There are a lot of video sites beyond YouTube.

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Convince & Convert

SEPTEMBER 20, 2010

A new research study of 1,400 U.S. In fact, the research shows that 72% of daily Twitter users write a blog, 61% write at least one product review per month, and 53% upload videos. Twitter is also where aggregators (e.g. Twitter is also where aggregators (e.g. Was their any distinction in B2C and B2B brands?

Social CRM 145

Social CRM Twitter B2B CoTweet 145

Writtent Blog

MAY 15, 2013

The average B2B marketer is using 12 different content marketing tactics , and a curation strategy can boost the volume of information shared without dramatically increasing the workload. Research by Curata has found that curating isn’t a new or innovative practice any longer, it’s become the norm.

Curation 103

Curation Curata Content Mashup 103

Sprout Social

OCTOBER 17, 2016

If you're in the B2B space, LinkedIn is a must. Advertising on LinkedIn LinkedIn is the perfect network for social media advertising in the B2B arena. DIY A Georgia Tech University study researched the most commonly used words on Pinterest. Research from Shopify showed pins with prices receive 36% more likes on average.

Social Media 40

Social Media Marketing Hashtag LinkedIn 40

The Way of the Web

APRIL 10, 2011

So besides the aggregation problem – why is that 1% number so low? Whilst for B2B, LinkedIn shouldn’t be underestimated, and the likes of Scribd, Slideshare etc all come into action. Measurement always trumps research – the important thing is to set up the measurement correctly!

Social Networking 34

Social Networking scribd Foursquare Retail 34

Techipedia: Tamar Weinberg

APRIL 28, 2010

I spent almost my entire morning researching Facebook’s new Community Pages, how they work, and how they will affect businesses that already have lovely Fan Pages. In researching how to get an admin removed, I found two answers, neither of them quick or easy. We work with multiple clients in helping set up fan pages, etc.

Facebook 277

Facebook Issues MySpace Privacy 277