Sprout Social

JUNE 13, 2023

The customers I speak to daily, especially those in the B2B space, are always concerned about proving their return on investment for social media. There are no impulse buys in the B2B SaaS industry and quantifying the impact of social media within the buyer’s journey is not always straightforward.

Atlassian 102

Atlassian ROI Social Media Collaboration 102

Webbiquity SMM

MARCH 13, 2019

I did a website analysis and custom demonstration for a local IT recruiting company recently. This is a very successful company. They need a pipeline of companies that want to hire them to recruit on their behalf. By Peter Caputa. They’re a leader in their field and they have a good number of recruiters working for them.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Sprout Social

OCTOBER 19, 2023

Monitoring your digital reputation involves a wide variety of channels, including: News and earned media Forums (especially Reddit and Quora) Social comments and discussions Videos (think: YouTube) Third-party review sites and review aggregators How is online reputation monitoring done? The reality?

Reputation 97

Reputation Sentiment Analysis Notification 97

Keyhole.co

FEBRUARY 29, 2024

An eCommerce brand might track conversion rates, while a B2B company might focus on lead generation. Many social media analytics tools offer dashboards that aggregate data from multiple platforms, allowing you to compare metrics side-by-side and identify platform-specific strengths and weaknesses. Start your free trial today !

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Convince & Convert

JUNE 24, 2014

Let’s use a couple different competitive landscapes of companies to illustrate how you would choose the dominant channels for your organization. One of the first differences we notice among the tens of thousands of companies we track is whether the company is a business-to-consumer (B2C) or a business-to-business (B2B) player.

How To 168

How To B2B Social Networking Apple 168

The Realtime Report

JUNE 21, 2019

To close this gap, here are four customer experience metrics that all businesses — B2C, B2B, and B2B2C — should be using to constantly raise the bar and delight customers: Net Promoter Score (NPS). Businesses can then aggregate the feedback to spot trends, establish best practices, identify training opportunities, and so on.

Metrics 79

Metrics Aggregator Price Loyalty 79

Sprout Social

JANUARY 12, 2022

Companies with plenty of positive buzz and frequent social mentions grow rapidly in the age of social media. Either on-site, social media, Google or third-party review aggregators. Review aggregation sites are crucial for software brands, as is Google search. This is especially important for B2B brands. Amazing company.

Conversation 137

Conversation Review Marketing How To 137

Sprout Social

JULY 6, 2022

Every company should strive to be driven by data. One Tweet might not mean a lot, but the aggregation of every post on a topic that’s relevant to your business can be magical. That’s not a controversial statement. This vantage point is especially critical in the current economic landscape.

Social Media 116

Social Media Sentiment Survey Marketing 116

Webbiquity SMM

AUGUST 23, 2011

This B2B blog isn’t necessarily representative of all blogs of course, but the trends likely aren’t much different for many business blogs. Three of the top 12 traffic sources for this blog were syndication or content aggregation sites: B2B Marketing Zone , Social Media Informer and Social Media Today.

Syndication 186

Syndication Data How To HootSuite 186

Small Business Mavericks

AUGUST 12, 2014

In this article there are some interesting points made: 20% of companies using data analytics outperform their competitors. 80% of internet marketing companies are implementing big data initiatives. 49% of consumers are less willing to share their personal data for fear of identity theft & other privacy concerns.

Privacy 93

Privacy Aggregator Data Analytics 93

Keyhole.co

FEBRUARY 23, 2024

An eCommerce brand might track conversion rates, while a B2B company might focus on lead generation. Many social media analytics tools offer dashboards that aggregate data from multiple platforms, allowing you to compare metrics side-by-side and identify platform-specific strengths and weaknesses.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Sprout Social

JANUARY 3, 2022

The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand story. The first step you should take is to get a handle on your existing audience by aggregating social media data across your active social networks (Facebook, Instagram, Twitter, etc.) Glad you asked.

Data 141

Data Social Media Sentiment Team 141

Webbiquity SMM

JANUARY 24, 2011

Monitor social media discussions of your company or product in real time? Sysomos has an impressive blue chip customer list and the company’s recent acquisition by Marketwire gives it solid brand and investment backing. 6 slick news aggregators you should try by iMedia Connection. Create animations?

Tools 206

Tools Social Media Lithium Sysomos 206

Keyhole.co

NOVEMBER 7, 2023

However, this analytical approach is not merely about data aggregation. You can also use Keyhole’s QuickTrends for aggregated analytics at a glance on a practical dashboard. Keep tabs on industry hashtags and various Twitter hashtag trends used by rival company accounts to spot gaps in your strategy and uncover new opportunities.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Sprout Social

FEBRUARY 5, 2020

That’s probably the reason 47% of B2B marketers say they will use personalization strategies in 2020. If your company wants to go the extra mile, consider training individual sales representatives on listening. It’s not just software companies that need product feedback. Is sentiment trending up or down?

Tools 94

Tools Sentiment How To Team 94

Socialmedia.biz

JULY 23, 2017

After all, the B2B value of social media use is completely different from B2C uses. That’s a content distribution opportunity that B2B marketers should not overlook. This is because when people check out the profiles and content of your employees, they will also check out the company they work for and the products they offer.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Socialmedia.biz

JULY 23, 2017

After all, the B2B value of social media use is completely different from B2C uses. That’s a content distribution opportunity that B2B marketers should not overlook. This is because when people check out the profiles and content of your employees, they will also check out the company they work for and the products they offer.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Oktopost

NOVEMBER 12, 2020

It’s safe to say that 2020 has become the year of data-driven marketing with 83% of B2B marketers focusing more on data analytics this year. 89% of B2B marketers agreed that data quality is becoming increasingly critical for marketing and sales success. 5 Ways data analysis boosts B2B ROI. The problem? Product recommendation.

Analysis 136

Analysis B2B Data Tools 136

agora pulse

NOVEMBER 10, 2020

With the right social media analytics tools, you can collect and evaluate meaningful data and help your company or clients make smarter decisions. When your company or clients use social analytics effectively, they can improve campaign performance, connect more deeply with customers, and stay ahead of the competition. Number of posts.

Analytics 179

Analytics Social Media Tools Price 179

Sprout Social

NOVEMBER 26, 2018

Although most business profiles primarily belong to startups, LinkedIn is a goldmine for anyone networking in the B2B space. By aggregating both direct replies and untagged mentions of your business, you never miss an opportunity to interact with fans and followers no matter what their comment might be. Define your content strategy.

Social Media 106

Social Media Marketing URL Hashtag 106

Webbiquity SMM

JUNE 20, 2011

I’ve always found Foursquare a bit creepy; turns out there’s actually an app named Creepy that aggregates “GPS coordinates for any user (of geolocation services like Foursquare, Twitter and Flickr), pointing out their most frequented hangouts on a map…Essentially, it’s a stalker’s dream app.&# The solution?

Social Media 205

Social Media ROI Social Networking Foursquare 205

Sprout Social

MARCH 8, 2019

For example, if I were a company like Alienware or iBUYPOWER, I’d want to know what the top product recommendations are for queries such as “How to build a gaming PC.”. For example, companies like Beardbrand actively monitor and reply to comments on each and every one of their videos. And with that, we wrap up our guide!

Reddit 100

Reddit Tumblr YouTube Review 100

Buffer Social

JUNE 13, 2019

Curology, a skincare company, has the best of both worlds on its Instagram. Here’s a view of their feed at the moment: The vitamin company uses memes to get across messages like “take your vitamins” along with empathizing with its audience when you’re just not feeling yourself. so get your likes in now ? ?

Meme 75

Meme Instagram Feed Feedly 75

agora pulse

DECEMBER 23, 2019

But this trust carries a very high price tag as Amazon continues to gobble up both the B2C and B2B business ecosystem in 2020 and beyond. And having valuable content resources on your site helps interested people/companies find you. Unlike many of its social media peers, Amazon has a diversified, profitable business model.

Social Media 92

Social Media LinkedIn YouTube Platform 92

Convince & Convert

FEBRUARY 8, 2016

The scene above is the same in every company. Content creation is seen as a creative experiment, following a linear process that begins with brainstorming, moves into production, gets released into the wild, and then is measured according to its aggregate engagement at a future date. Techvalidate ). Sirius Decisions ).

Content 60

Content Marketing Process Energy 60

Sprout Social

FEBRUARY 18, 2019

Be honest: when’s the last time you updated your LinkedIn company page? Although the platform may not seem to be scoring as many headlines as Facebook or Instagram, companies can’t afford to sleep on their LinkedIn presence. At a glance, running your LinkedIn company page might seem pretty simple. When in doubt, keep it simple.

LinkedIn 111

LinkedIn Company How To B2B 111

Webbiquity SMM

JANUARY 3, 2012

Social media, content aggregation and curation , user-generated content and other developments have dramatically changed the B2B buying cycle over the past few years. How can B2B organizations, marketers and sales professionals adjust to, and thrive in, this new environment? B2B Marketing Trends, Tips and Strategies.

B2B 190

B2B Strategy Marketing Buy 190

Social Selling Masters

MAY 30, 2016

Just recently, Content Marketing Institute’s 6th annual B2B content marketing research indicates that: LinkedIn is the social media platform of choice for 94% of organizations when it comes to distributing content. LinkedIn is ranked the highest by B2B marketers in terms of effectivity: 66% versus last year’s rating of 65%.

LinkedIn 40

LinkedIn Groups Groups Industry 40

Convince & Convert

SEPTEMBER 7, 2010

I wonder how Stratten feels about companies servicing customers differently , based on their online influence? I’ve even left the stat breakdown public so you can see all the views are organic, not off-shored to get views (like some video companies have done). A tall order, to be certain.

Review 115

Review Social Media Social CRM Consultant 115

Oktopost

DECEMBER 31, 2019

When a mission-critical deal is on the line, B2B sales can be more like negotiating a strategic partnership (or romantic relationship) than merely persuading someone to buy a product. In other words, third-party data can be leveraged to make our first-party data more robust, which is to say its usefulness in a B2B sales approach.

Data 120

Data B2B Process Aggregator 120

Convince & Convert

FEBRUARY 19, 2010

link] Clinton Bonner Another #SXSW Accelerator company, this time covered by @jaybaer [link] –> @NutshellMail [link] 451 Heat New Email Service NutshellMail Simplifies Social Media [link] Would you use this service? FB-Fans anzubieten [link] [link] Brian Donnelly Cool way to aggregate your social feed/noise.

Social Media 115

Social Media Social CRM MySpace TweetBeep 115

Buzz Marketing for Technology

MAY 26, 2010

In place of a white paper, B2B companies need to create a topic micro site – i.e., a site focused on a single topic and providing a wide range of educational content and interactivity that a white paper alone just can’t provide. Creating Engagement in B2B Marketing A recent Cone Inc.’s And I tend to agree.

B2B 252

B2B eBook Marketing Aggregator 252

Sprout Social

AUGUST 14, 2023

Increase employee participation with curated, personalized content According to Sprout’s Employee Advocacy Report , 72% of engaged users post about their company if the content is written for them. The tool is more than just a space for sharing company news—it’s also a platform for interaction. The result was a 48.6%

Platform 73

Platform Tools Curation LinkedIn 73

Convince & Convert

MARCH 25, 2010

Swix aggregates as many as 100+ of your social media metrics, and presents them in a unified, visually digestible fashion that will be the darling of any Excel hater. On the ROI front, Swix CEO Scott Lake ( @scottica ) told me that the company puts as much emphasis on tracking the “I&# as they do the “R&#.

Social Media 117

Social Media Strategy Statistics Metrics 117

Oktopost

MARCH 29, 2020

WFH Compatible is a self-certification that B2B SaaS companies can adapt in order to provide a peace of mind to customers and prospects alike. The mission is easy: SaaS companies everywhere lead the movement in defining work from home compatible solutions. What is WFH Compatible? And we need your help! Budget Safe.

Notification 116

Notification B2B Social Media Management Software 116

Sprout Social

JANUARY 30, 2020

This signals a massive window of opportunity for SaaS companies looking to stake their claim. This includes actionable tips and tactics your company can roll out to drive demos and subscriptions ASAP. In short, SaaS companies are looking to acquire and retain customers for the long haul – years at a time. Hey, good question!

Strategy 100

Strategy Marketing Case Study How To 100

Oktopost

MAY 20, 2019

DPMs are usually used to aggregate or pool third-party data into a single point and leverage that data for better messaging, targeting, etc. It is not uncommon for DMP companies to offer a CDP solution (Adobe is a great example) or for CRM companies to add a CDP to their offering (Salesforce, for example). The Top 10 CDPs.

Data 110

Data Platform B2B Marketing 110