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Meta Announces Big Changes to Website Conversion Campaigns

Jon Loomer

In short, Aggregated Event Measurement is Meta’s protocol for reporting web and app events from people who opted out of tracking from iOS 14.5 changes and Aggregated Measurement are going away. Apple’s own App Tracking Transparency (ATT) protocol isn’t going away. Now it’s official. and later devices.

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Content Aggregation: The Future of (B2B and Consumer) Media?

Webbiquity SMM

Instead, successful media will become aggregators and editors of content, rather than creators. Online content aggregation is as old as the Internet itself, beginning with AOL. New tools, however, are bringing sophisticated content aggregation and curation within reach of midsized enterprises.

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Facebook Ads and the Impact of iOS 14

Jon Loomer

In order to receive any app conversion data, Facebook is adopting Apple’s SKAdnetwork API. Aggregated: Details from lift measurement and demographic breakdowns will be unavailable. That’s when Aggregated Event Measurement comes into play. Data will be restricted, aggregated, and delayed in this case as well.

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Enforcement of iOS 14 Changes for Facebook Advertisers Begins

Jon Loomer

Now that Apple has launched iOS 14.5 Now, only your configured events will be selectable for optimization… Any events that haven’t been configured will be grayed out… If you haven’t yet configured your events, you’ll need to do that by going to Events Manager > Aggregated Event Measurement > Configure Web Events.

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Experiment: How Many Hashtags to Use on Reels?

Hootsuite

That way, I could accurately compare apples to apples — or, in this case, waterfall video to waterfall video. I tried to compare apples to apples by creating content that was similar for each hashtag group—for instance, one highly hashtagged video about pro wrestling, and one minimally hashtag video about pro wrestling.)

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How Apple’s iOS 14 Update Will Impact Facebook Advertising

Ignite Social Media

Additionally, aggregated data will not include the ability to breakdown data by demographic. The post How Apple’s iOS 14 Update Will Impact Facebook Advertising appeared first on Ignite Social Media Agency. As only the highest-prioritized completed event will be reported (e.g., Subscribe to Social You Should Know.

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Meta Shuts Down Facebook Podcasts

Jon Loomer

When a new episode went live, it would go to Apple Podcasts, Spotify, Facebook, and a whole bunch of other places. There was no access to how long people listened, how many listeners you had in aggregate, or the number of subscribers. Facebook was one of dozens of destinations where my show was published. No advertising.

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