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Create a Facebook Ads Audience Based on Event Frequency

Jon Loomer

But, I’ll also give you the tools to dig deeper and create audiences based on event parameters. For the source, select your pixel… While the pixel has become less reliable over the years due to iOS 14+ and browser restrictions, this should also capture web events fired from the API. Create a Website Custom Audience.

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What Is an API & Why Does It Matter for Social Media?

Sprout Social

Your Internet experience runs on APIs. But what is an API and why does it matter to you? In this article, we’ll give a high-level overview of APIs and how they relate to your daily life. What is an API? API stands for application programming interface. APIs operate on an agreement of inputs and outputs.

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How to analyze customer reviews for brand insights

Sprout Social

To conduct review analysis effectively, you need to focus on the right platforms and choose the right review analysis tool. Review analytics tools like Sprout analyze content across multiple social channels and profiles simultaneously. To connect to Glassdoor, you will need a Glassdoor API key.

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The case for better social media technology in 2024

Sprout Social

About 88% of business leaders who use social media technology agree it’s a critical tool in their company’s tech stack, according to The 2023 State of Social Media report. Social media tools prepare your team to be at the forefront of the future.

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How AI insights improve decision making

Sprout Social

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. The data can be uploaded directly through APIs or manually entered as CSV files.

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Facebook testing new tools for business and personal use

The Way of the Web

On Monday, they announced that selected news individuals can now integrate real-time information by using either a Public Feed or Keyword Insights API. These tools will become available for other media partners and Facebook Preferred Marketing Developers in the near future.

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The 8 best URL shorteners for engagement and tracking in 2022

Sprout Social

Integrations: Let you integrate the link shortener with other tools in your marketing stack. You can create links directly from your other marketing tools, like Sprout Social, via the Bitly integration. Access the API . View aggregated metrics in the dashboard. Integrate with other tools. Customize short URL/slug.

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