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What Is an API & Why Does It Matter for Social Media?

Sprout Social

Your Internet experience runs on APIs. But what is an API and why does it matter to you? In this article, we’ll give a high-level overview of APIs and how they relate to your daily life. What is an API? API stands for application programming interface. APIs operate on an agreement of inputs and outputs.

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How Apple’s iOS 14 Update Will Impact Facebook Advertising

Ignite Social Media

Additionally, aggregated data will not include the ability to breakdown data by demographic. As is typical with these big platform changes, benchmarks from previous campaigns will not be as relevant a comparison when looking at the performance of campaigns executed after the iOS 14 implementation. Actions Your Brand Will Need to Take.

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How to analyze customer reviews for brand insights

Sprout Social

To conduct review analysis effectively, you need to focus on the right platforms and choose the right review analysis tool. Competitor analysis tools , like Sprout, aggregate this data into ready-to-use reports for fast insights into your industry position. Let’s check out how you can connect with these platforms to gather data.

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The case for better social media technology in 2024

Sprout Social

At its core, social media technology is software designed to manage a company’s social media profiles across multiple platforms. But as social media has evolved, management platforms have matured beyond this primary function, delivering much more to brands and the people behind them. What is social media technology?

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The 8 best URL shorteners for engagement and tracking in 2022

Sprout Social

If you’re working on a platform with a restricted character limit like Twitter, then it makes sense to shorten the URL and use the available characters for your message. Access the API . TinyURL was the original and free link shortener for individuals, and now it also offers a full-scale link management platform for businesses.

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Facebook Changes Hitting Monitoring Platforms

Net-Savvy Executive

The search functions of the API that developers use to monitor public posts in Facebook are going away at the end of April, and the notices and workarounds are going out to customers now. x of Facebook''s Graph API (optional until April 30). The vendor announcements say to expect fewer results with the switch to version 2.x

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A Walk Through Twitter’s Walled Garden

The Realtime Report

That’s media company code for “we want to be able to deliver ads to all Twitter users,” no filters or mute buttons allowed , not lose them to a third-party platform. Stay tuned for more stormy weather as Twitter reveals further details — you can’t build a walled garden these days without a little API Darwinism.*.

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