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Facebook Ads and the Impact of iOS 14

Jon Loomer

Mobile Web and app Tracking. In order to receive any app conversion data, Facebook is adopting Apple’s SKAdnetwork API. Aggregated: Details from lift measurement and demographic breakdowns will be unavailable. That’s when Aggregated Event Measurement comes into play. Aggregated Event Management.

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The 8 best URL shorteners for engagement and tracking in 2022

Sprout Social

The comprehensive data and analytics provide performance metrics like link history, demographics, device type tracking and mobile-deep link reporting in the sleek dashboard. Create mobile-deep links. Access the API . View aggregated metrics in the dashboard. Set alternate mobile links. Create mobile-deep links.

URL 103
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How AI insights improve decision making

Sprout Social

This comprehensive analysis, which can be conducted in multiple languages, helps the bank identify essential improvement areas, such as mobile banking, fees and branch services. For example, a mobile carrier can utilize AI-driven sentiment analysis to tackle customer churn by integrating text analytics with their call center software.

Sentiment 108
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A Walk Through Twitter’s Walled Garden

The Realtime Report

Smart people are posting ideas for new business models based on an open API , lamenting what could have been had Twitter become an API company rather than an advertising company, and raising money to build an alternative realtime feed API. Reach equals revenue. ” What do you think? *If

API 180
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These Facebook Ad Metrics Are Going Away. Are You Prepared?

agora pulse

After the July 2018 release of the Graph API, some Facebook ad metrics will leave our reports forever. Actions (as an aggregate metric). The Actions metric helped you track these results as an aggregate. These days, you can do a lot more with an ad and an aggregate number of all user actions doesn’t make sense anymore.

Metrics 87
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These Facebook Ad Metrics Are Going Away. Are You Prepared?

agora pulse

After the July 2018 release of the Graph API, some Facebook ad metrics will leave our reports forever. Actions (as an aggregate metric). The Actions metric helped you track these results as an aggregate. These days, you can do a lot more with an ad and an aggregate number of all user actions doesn’t make sense anymore.

Metrics 87
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Facebook Updates: Dynamic Ads and Website Custom Audience Enhancements

Jon Loomer

First, a minor label adjustment… On February 17, 2015, Facebook announced the launch of Dynamic Product Ads , a way for advertisers to show ads dynamically to Facebook users based on products they previously visited on that advertiser’s website or mobile app. Aggregate values: Total amount someone has spent.

Hotels 113