article thumbnail

What Is an API & Why Does It Matter for Social Media?

Sprout Social

Your Internet experience runs on APIs. But what is an API and why does it matter to you? In this article, we’ll give a high-level overview of APIs and how they relate to your daily life. What is an API? API stands for application programming interface. APIs operate on an agreement of inputs and outputs.

API 110
article thumbnail

Facebook Ads and the Impact of iOS 14

Jon Loomer

Within the coming hours or days (or maybe it’s already happened by the time you read this), iOS users will begin seeing a prompt when they open any app for the first time… Users will see this when they open up any of the Facebook family of apps (Facebook, Instagram, Messenger, etc.), Aggregated Event Management. What is it?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Facebook Business Manager Users: People, Partners, and System Users

Jon Loomer

There aren’t any special settings for Instagram accounts. You can choose whether a partner can view aggregated insights for a line of business. System users, on the other hand, represent servers or software that make API calls to assets in your Business Manager. You can assign roles related to offline event sets.

System 201
article thumbnail

Facebook Business Manager Users: People, Partners, and System Users

Jon Loomer

There aren’t any special settings for Instagram accounts. You can choose whether a partner can view aggregated insights for a line of business. System users, on the other hand, represent servers or software that make API calls to assets in your Business Manager. You can assign roles related to offline event sets.

System 161
article thumbnail

How Groupon Integrates Social Media and Customer Experience

Convince & Convert

via Groupon Instagram Globally, about 100 Groupon employees have a hand in social, but only a dozen of them are dedicated to social full-time. Sony is also aggregating information in the app about the different teams and other relevant tidbits related to the World Cup. It’s a one-stop shop for everything a World Cup fan needs.

article thumbnail

Facebook Updates: Dynamic Ads and Website Custom Audience Enhancements

Jon Loomer

Dynamic Ads for Instagram. But now advertisers will be able to reach the more than 400 Million monthly users on Instagram. Marketers are already promoting their products via Instagram, but now they will be able to do it dynamically with Dynamic Ads. Aggregate values: Total amount someone has spent. Dynamic Ads for Travel.

Hotels 113
article thumbnail

The Facebook Pixel: What It Is and How to Use It

Hootsuite

The Facebook pixel is a data-gathering tool that helps make the most of your ads across Facebook and Instagram. If you use Facebook or Instagram ads now, or plan to use them at any point in the future, the Facebook pixel is a must-use tool. Enhance Facebook pixel data with Conversions API. Source: Baba Souk on Facebook.

API 145