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Create a Facebook Ads Audience Based on Event Frequency

Jon Loomer

For the source, select your pixel… While the pixel has become less reliable over the years due to iOS 14+ and browser restrictions, this should also capture web events fired from the API. When you set up the API for web events, you need to first select the pixel that those events are based on. Select an Event.

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What Is an API & Why Does It Matter for Social Media?

Sprout Social

Your Internet experience runs on APIs. But what is an API and why does it matter to you? In this article, we’ll give a high-level overview of APIs and how they relate to your daily life. What is an API? API stands for application programming interface. APIs operate on an agreement of inputs and outputs.

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Facebook Ads and the Impact of iOS 14

Jon Loomer

In order to receive any app conversion data, Facebook is adopting Apple’s SKAdnetwork API. Aggregated: Details from lift measurement and demographic breakdowns will be unavailable. That’s when Aggregated Event Measurement comes into play. Data will be restricted, aggregated, and delayed in this case as well.

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How Apple’s iOS 14 Update Will Impact Facebook Advertising

Ignite Social Media

Additionally, aggregated data will not include the ability to breakdown data by demographic. Prioritize the implementation of Facebook’s Conversion API. As only the highest-prioritized completed event will be reported (e.g., if an opted-out user completes a “purchase” event, the “add to cart” event action will not be counted).

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Facebook Business Manager Users: People, Partners, and System Users

Jon Loomer

You can choose whether a partner can view aggregated insights for a line of business. System users, on the other hand, represent servers or software that make API calls to assets in your Business Manager. Offline event set roles include: Upload offline conversions. Assign ad accounts. View offline event set. System User.

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How to analyze customer reviews for brand insights

Sprout Social

Competitor analysis tools , like Sprout, aggregate this data into ready-to-use reports for fast insights into your industry position. To connect to Glassdoor, you will need a Glassdoor API key. Click on Obtain Key from Glassdoor Employer Center to get your API key. As with Facebook, you will need admin permissions for this.

Review 125
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Facebook Business Manager Users: People, Partners, and System Users

Jon Loomer

You can choose whether a partner can view aggregated insights for a line of business. System users, on the other hand, represent servers or software that make API calls to assets in your Business Manager. Offline event set roles include: Upload offline conversions. Assign ad accounts. View offline event set. System User.

System 160