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4 ROI Formulas To Help Earn You a Promotion

Hootsuite

Here’s an example of a simple ROI calculation: Let’s say we’re an online fashion retailer. The problem is that tools like Google Analytics or Optimizely will automatically calculate your conversion rate for you. This aggregate number generally ends up in reports. “That can’t be right!”

ROI 113
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How to analyze customer reviews for brand insights

Sprout Social

Review analytics tools like Sprout analyze content across multiple social channels and profiles simultaneously. Not being proactive can lead to grim repercussions as fast fashion retailers are learning the hard way. It also gives you an opportunity to insert your brand into the conversations drawing audience’s attention.

Review 127
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How To Harness The Power Of Twitter Hashtag Analysis

Keyhole.co

It involves factors that require analytical skills to translate data into strategies. This is where the value of Twitter hashtag analytics becomes priceless. However, this analytical approach is not merely about data aggregation. With Twitter hashtag analytics, you can track tag performance to remove the guesswork.

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Role of artificial intelligence in marketing

Sprout Social

The scores are aggregated to provide an overall sentiment of the brand in terms of customer experience. In retail, computer vision can be used to identify imperfections in products in a manufacturing assembly line or to ensure shelves are always full. Neutral statements are counted as zero.

Sentiment 132
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Why is Unmetric “like wallpaper”?

Unmetric

To find out, Unmetric CEO, Lux Narayan caught up with the person that made that comparison: Larry Cohen , SVP of Performance Analytics at Reprise Digital. I’m especially delighted with today’s conversation, it’s with Larry Cohen, who’s the SVP of performance analytics at Reprise Digital.

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Sneak Peek into Facebook Audience Insights Beta

Ignite Social Media

Behaviors include everything from life events, payment and device preferences, and retail spending. Post sentiment- aggregated feelings about your topic. Bacon-fans are interested in the stock-market, political philosophy, food/recipe sites, HGTV and country music. The last section under Audience Analysis is “Behaviors”.

Facebook 107
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In bull or bear markets, social media intelligence makes all the difference

Sprout Social

One Tweet might not mean a lot, but the aggregation of every post on a topic that’s relevant to your business can be magical. For example, retailers who need to make difficult decisions about their inventory can use social media intelligence to decide what to discount and what might be useful to keep on hand.