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Sysomos Audience Moves Towards Measuring Social Media ROI

Dave Fleet

At first glance it seems similar to Google Analytics in nature – in fact, I previously under the incorrect impression it simply connected social media traffic to web analytics. Sysomos Audience is an addition to the Heartbeat monitoring and engagement tool. In doing so, you gain a relative value for each visitor to your site.

Sysomos 273
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Top Posts of 2011

Net-Savvy Executive

New Dashboards Blend Analytics Sources - September 2010 (#9 in 2010). What Does Salesforce-Radian6 Deal Mean for Everyone Else? Professional-Strength Social Media Aggregators - June 2010 (#8 in 2010). Text Analytics in the Cloud - February 2011. Remember these? March 2011. Visual text analysis - April 2007 (#2 in 2010).

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. Or, you could just use Swix, the super slick new social media scoreboard that just works.

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The Fight for the Future of Influencer Analytics

Convince & Convert

The biggest problem with this entire field of inquiry is that it often confuses “influence” and “audience” Influence isn’t about eyeball aggregation, and what businesspeople care about (or should) is how effective the person in question is at DRIVING ACTION amongst the people to whom they are connected.

Analytics 139
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Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. Radian6 – I originally started with a firm that I own here at Avaya. They have staff to pull monthly reports and do what they are calling “Insights analytics&#.

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What Traits Define a Social Media Marketer?

Techipedia: Tamar Weinberg

Instead, it’s about contributing, bringing something to the picnic, and doing what Radian6 Marcel LeBrun calls “listening at the point of need.&# They would typically leverage social networking sites and news aggregators, and engaging in such a way that their message or product is communicated. marketer&# aka etc.

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78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity SMM

To help out, Sean Horrigan has compiled this glossary of social media terms from aggregator, blogs and crowdsourcing to thumbstream, widget and wikis. A quick list of eight leading monitoring tools, from Alterian and Radian6 to UberVU and Sysomos. 7 Social Media Aggregation Tools To Simplify Your Streams by Social Media Today.