Sysomos Audience Moves Towards Measuring Social Media ROI
Dave Fleet
JUNE 15, 2010
At first glance it seems similar to Google Analytics in nature – in fact, I previously under the incorrect impression it simply connected social media traffic to web analytics. Sysomos Audience is an addition to the Heartbeat monitoring and engagement tool. In doing so, you gain a relative value for each visitor to your site.
Let's personalize your content