Sherrilynne Starkie

JANUARY 22, 2019

This week’s must-know social media news for marketing and communications professionals includes headlines about Facebook’s attempt to clean up, support for journalism from Twitter and Google, the continuing importance of links in SEO and some new, clever features from LinkedIn. 4 Twitter is developing new analytics dashboards.

Social Networking 150

Social Networking News Aggregator Journal 150

Social Media Strategies Summit

JUNE 3, 2022

The Office of Communications and Marketing at Harvey Mudd College sits under the advancement umbrella but operates as its own entity. As the associate director of communications and marketing, I write, edit, and copyedit everything from articles for our alumni magazine to our social media posts. Excel sheets make me sad.

Newsletter 219

Newsletter Project Aggregator Team 219

The Realtime Report

AUGUST 29, 2022

Future Market Insights analysis has noted that the value of the AI market with respect to the media sector has an expected growth between 2022 and 2032 with a CAGR estimated at 26%. Results like published PR articles in outlets like Forbes and Fortune, live televised interviews, and spots on late night shows.

Upcoming 91

Upcoming Aggregator Press Release Banking 91

Sprout Social

AUGUST 8, 2022

For brands already producing social video, publishing to YouTube is a no-brainer. On the flip side, brands that already publish to YouTube should consider repurposing content for social media. This means you don’t lose quality when converting your videos and publishing across platforms. Social Blade. HypeAuditor.

YouTube 104

YouTube Tools Analytics SEO 104

Jon Loomer

APRIL 24, 2019

This is a huge development because Facebook pixel events aren’t fully utilized by marketers as they should be. How can events benefit your marketing? Here’s an example of an audience that consists of people who performed purchases that, in aggregate, were equal to or greater than $100… 2. Facebook Analytics.

Eventful 167

Eventful Facebook Analytics Aggregator 167

agora pulse

JULY 17, 2020

To decide what type of report you should submit, think about your audience and where they’re at in terms of understanding analytics. Social-savvy marketers. In-the-know marketers can easily understand in-depth information. Best times and content types to publish. Go for a data-heavy summary. Community management.

Report 147

Report Social Media Metrics Aggregator 147

Sprout Social

JUNE 29, 2020

And though some may view social as little more than an awareness play, the reality is social can support higher education institutions at all stages of their marketing funnel. In this article, we’ll break down what the university marketing funnel looks like and how your social strategy supports each stage of the funnel.

Strategy 130

Strategy Marketing Metrics Education 130

Sprout Social

FEBRUARY 28, 2024

These leaders say they use social media data for: Customer service (62%) Brand awareness (60%) Market insights (53%) From sophisticated data analysis to advanced customer care capabilities, social teams and business leaders have come to rely on social media tools. Social media tools prepare your team to be at the forefront of the future.

Social Media 100

Social Media Team Social Media Management Report 100

Hootsuite

JULY 21, 2022

If you’re drawing blanks, it’s time to recap a few marketing ROI formulas. Knowing some basic ROI formulas will help you better recognize the impact of your marketing campaigns and how to improve them. Use these four formula for ROI to analyze and prove the impact of your social media and digital marketing channels.

ROI 113

ROI HootSuite Cost Campaign 113

Buzz Marketing for Technology

MAY 29, 2013

Interactive Marketing Online Testing Strategy. For sure, online marketers who make sense of big data are going to be better able to build customer experiences around hard data and evidence rather than on hunches and guesswork. The most successful marketers are optimizing and refining all the time. We see this every day.

Data 278

Data Tips Aggregator Conversation 278

Keyhole.co

NOVEMBER 7, 2023

It involves factors that require analytical skills to translate data into strategies. This is where the value of Twitter hashtag analytics becomes priceless. However, this analytical approach is not merely about data aggregation. With Twitter hashtag analytics, you can track tag performance to remove the guesswork.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Sprout Social

JUNE 27, 2023

Review analytics tools like Sprout analyze content across multiple social channels and profiles simultaneously. Gain competitive intelligence Review analytics also provides you with insights on competitor brands, from how your competitors’ social posts are faring, to how you compare on customer satisfaction benchmarks.

Review 126

Review Brands How To Analysis 126

Sprout Social

AUGUST 31, 2016

As an official LinkedIn® Certified Company Page Partner, analytics are a key component of Sprout’s integration. A Closer Look at LinkedIn® Analytics. The report enables you to benchmark your LinkedIn® marketing efforts with a big picture look into content performance. Consistently post content for continued engagement.

LinkedIn 91

LinkedIn Report Company Aggregator 91

Jon Loomer

SEPTEMBER 8, 2020

First, the predefined code makes it easier for publishers to add events to their website. Optimization would be for the aggregate of all purchases, for example, rather than the purchase of a specific product. Facebook Analytics and Attribution. Standard events are helpful for a couple of reasons. One final point.

Eventful 200

Eventful Facebook Conversation Advertising 200

Hootsuite

APRIL 12, 2021

Plus, team performance is also now available in Analytics. Know when to publish. Our new publishing suggestions and insights in Hootsuite Analytics gives you data-driven suggestions about the best time to post. There’s lots to explore—head to your Hootsuite Analytics dashboard to get started. Making admin easy.

HootSuite 96

HootSuite Insurance Hubspot Sharepoint 96

Convince & Convert

NOVEMBER 23, 2010

Tweet There are four mandates that companies are adopting when they are examining and analyzing the success of their online marketing and social media programs. For a very long time, measuring marketing was a needle in a haystack approach, whereby we all agreed to lie to each other about data and extrapolations of it.

Metrics 127

Metrics Postrank Klout Marketing 127

Hootsuite

FEBRUARY 16, 2021

Hootsuite hacks for scheduling and publishing . This will keep all posts from being published until you decide it is safe to resume, and warn anyone who tries to schedule new content that a publishing suspension is in effect. Automatically tag your (outbound) posts for better analytics. Duplicate posts in Planner.

HootSuite 140

HootSuite Features URL Template 140

Sprout Social

APRIL 27, 2022

You can also combine UTM parameters with Google Analytics to get a complete picture of behavior. Integrations: Let you integrate the link shortener with other tools in your marketing stack. You can create links directly from your other marketing tools, like Sprout Social, via the Bitly integration. Monitor campaign analytics.

URL 103

URL Engagement Domain Name API 103

Hootsuite

OCTOBER 30, 2023

When it came time to jam-pack my caption with hashtags I used a mix of Hootsuite Composer’s AI hashtag suggestions, hashtags from this list of the best Instagram Reels hashtags , and hashtags generated by aggregator Display Purposes Only. Then I checked back in with Hootsuite Analytics to see just which hashtag count reigned supreme.

Hashtag 106

Hashtag HootSuite Apple Instagram 106

Hootsuite

JULY 19, 2023

Bonus: Get a free social media strategy template designed specifically for real estate agents, brokers, and marketers. Hashtags can be used to aggregate social media posts like tweets into categories. Twitter Fun fact: Hashtags actually originated on Twitter as a way to aggregate tweets. What are realtor hashtags?

Hashtag 80

Hashtag Real Estate Social Media HootSuite 80

Sprout Social

APRIL 12, 2022

An audit will also surface branding issues and will give you a good idea of what areas you’ll need to work on when it comes to your Facebook marketing strategy. If your marketing strategy aims to reach one target audience but data on your Facebook Insights is different, then there’s an issue. Content and audience. Advertising.

Facebook 121

Facebook How To Metrics Hashtag 121

Buffer Social

JULY 9, 2018

Bad insights can drive poor decision-making and simply going with the best time to post from a study could hinder your marketing efforts rather than help. Aggregated data vs unique audience. Many of these studies suggest best times to post based on aggregated data. Study your analytics. Great starting point.

Study 111

Study Social Media Overview Aggregator 111

Unmetric

OCTOBER 11, 2018

To find out, Unmetric CEO, Lux Narayan caught up with the person that made that comparison: Larry Cohen , SVP of Performance Analytics at Reprise Digital. I’m especially delighted with today’s conversation, it’s with Larry Cohen, who’s the SVP of performance analytics at Reprise Digital.

Comparison 100

Comparison Analytics Data Aggregator 100

Ignite Social Media

JANUARY 25, 2018

Facebook recently made an exciting announcement for marketers. This tool will help you better understand your audience and what people are talking about outside of your existing fan base to drive better marketing campaign results. Post sentiment- aggregated feelings about your topic. Implications for Marketers.

Facebook 107

Facebook Sample Samples Sentiment 107

Keyhole.co

JUNE 19, 2023

Leveraging user-generated content (UGC) No wonder, modern businesses are including social in their revenue marketing and customer success strategies. It is a powerful strategy for social media content marketing when aiming to boost customer success. And the most prominent of all is UGC. Keyhole helps brands learn their impact online.

Social Media 52

Social Media UGC Content Loyalty 52

Jon Loomer

SEPTEMBER 8, 2020

First, the predefined code makes it easier for publishers to add events to their website. Optimization would be for the aggregate of all purchases, for example, rather than the purchase of a specific product. Facebook Analytics and Attribution. Standard events are helpful for a couple of reasons. One final point.

Eventful 83

Eventful Facebook Conversation Advertising 83

Hootsuite

MARCH 15, 2023

Facebook analytics are like a magic truth serum: an instant shortcut to insight on the world’s most popular social media platform. social media managers all over the world can count on the soothing clarity of Facebook analytics. — social media managers all over the world can count on the soothing clarity of Facebook analytics.

Analytics 102

Analytics Tools Facebook HootSuite 102

Webbiquity SMM

JANUARY 24, 2011

Blekko’s Tools Give Search Marketers Google Alternative by MediaPost Online Media Daily. Actionly also includes Twitter account management and analytics tools. sweepstakes, contests and surveys) and publish them to multiple social networks and their own website. 6 slick news aggregators you should try by iMedia Connection.

Tools 206

Tools Social Media Lithium Sysomos 206

Hootsuite

JANUARY 20, 2020

If your business is using Facebook, you need to be using Facebook analytics. Why use Facebook analytics (a.k.a. Analytics give you tons of valuable information that can help you track and measure your results so you can refine your strategy and measure your return on investment. How to use Facebook analytics.

Analytics 145

Analytics Facebook HootSuite Overview 145

agora pulse

MAY 30, 2016

Agencies might have knowledge and experience in the most effective social media marketing techniques. create, schedule, and publish high-quality content regularly. and collect, analyze, and learn from important data and analytics. This can cause even the most social-savvy online agencies to question their sanity.

Social Media 60

Social Media ROI Social Media Management Aggregator 60

Sprout Social

AUGUST 9, 2019

How Does an API Relate to Social Media Marketing? For example, when Instagram started allowing partners, including Sprout, third-party API access, Sprout could in turn offer the capability to schedule and publish images from a separate tool. The major social media networks all have APIs. Why are APIs Important for You?

API 109

API Social Media Banking Software 109

Hootsuite

JANUARY 10, 2024

And while some people are worried that the robots are here to take our jobs, we’re convinced they’re here to help us do our jobs better —especially when it comes to AI marketing tools. If you are a small team or solopreneur wanting to scale your reach and analytics capability, AI marketing tools can be a game-changer.

Tools 99

Tools HootSuite Price Marketing 99

Kikolani

AUGUST 6, 2012

If you’re anything like me (a traffic addict), you too follow your Google Analytics religously, in hopes of waking up one morning, to see that you have reached a new “traffic goal.” As I am a religous SEO and Search Marketing freak, I’m also extremely passionate about creating, new traffic development strategies.

Syndication 122

Syndication Aggregator CPM CPC 122

Razor Social

MARCH 30, 2016

89% of marketers found listening to be effective but only 37% listened -Saleforce 2015 state of marketing report Click To Tweet. Note: We reached out to get feedback about the lighthouse before we published this post and this made the Lighthouse so much better because of the great feedback. Social Analytics.

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Keyhole.co

APRIL 26, 2023

Most likely, you’ve already turned to how-to blogs, attended Nailing Twitter Marketing webinars, and subscribed to random newsletters for newer and better social media insights. Twitter Analytics is the ultimate source that will reveal the social media insight you actually need. Let’s find out!

Analytics 52

Analytics Twitter Data How To 52

Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. Swix also plans to publish its own API so that third-parties can push and pull Swix data into other applications.

Social Media 117

Social Media Strategy Statistics Metrics 117

Keyhole.co

NOVEMBER 10, 2020

Twitter Analytics Guide. Marketers are constantly in search of actionable insights to improve their social media strategies. Twitter Analytics are the perfect example. If you’re not sure where to start when it comes to Twitter Analytics, this guide is for you. Buffer Stop Ignoring Your Twitter Analytics.

Analytics 105

Analytics Twitter HootSuite Metrics 105