Jon Loomer

DECEMBER 20, 2021

The goal, for me, is to look in Google Analytics and get GA’s interpretation of how many people came to my website from my ad. ” The truth is that both Facebook and Google Analytics will be right according to how they report things. I like to pull in information like the campaign name, placement, and ad name.

URL 204

URL Examples Facebook Analytics 204

Sprout Social

JANUARY 21, 2021

The importance of your marketing messaging can’t be overstated. By having a constant pulse on which messages perform best to your audience, your marketing is more likely to land with customers over time. Why brands should regularly refresh their marketing messaging. Another prime example is marketing during a recession.

Sentiment 133

Sentiment How To Marketing Analysis 133

Jon Loomer

FEBRUARY 1, 2022

Aggregated Event Measurement and Performance. When iOS 14+ changes went into effect, the primary focus was on Aggregated Event Measurement. One is using URL parameters and Google Analytics. This completely changes my evaluation of campaigns. Now that I’m using it, I see more conversions than Ads Manager reports.

Facebook 205

Facebook Aggregator Eventful URL 205

Sprout Social

MARCH 19, 2024

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences.

Sentiment 108

Sentiment Banking Patterns Hotels 108

Jon Loomer

MARCH 27, 2022

A quick refresher on Aggregated Event Measurement, ranked and unranked events, related to iOS 14+ changes… When an iOS user opts out of tracking, only that user’s highest-ranked event will be reported (no change to reporting for an iOS user who opts-in). And there, of course, is the potential issue. Ranked and Unranked Events.

Eventful 203

Eventful Report Facebook Aggregator 203

Sprout Social

JANUARY 11, 2024

In particular, measuring brand awareness helps you: Evaluate your marketing efforts Are you seeing a higher conversion rate from targeted social media ads compared to last quarter? Knowing where you stand exposes market gaps and opportunities. If so, capitalize on that with timely marketing campaigns.

Brands 107

Brands How To Sentiment Metrics 107

Hootsuite

JULY 21, 2022

If you’re drawing blanks, it’s time to recap a few marketing ROI formulas. Knowing some basic ROI formulas will help you better recognize the impact of your marketing campaigns and how to improve them. Use these four formula for ROI to analyze and prove the impact of your social media and digital marketing channels.

ROI 113

ROI HootSuite Cost Campaign 113

Social Media Strategies Summit

JUNE 3, 2022

The Office of Communications and Marketing at Harvey Mudd College sits under the advancement umbrella but operates as its own entity. As the associate director of communications and marketing, I write, edit, and copyedit everything from articles for our alumni magazine to our social media posts. Excel sheets make me sad.

Newsletter 219

Newsletter Project Aggregator Team 219

Keyhole.co

FEBRUARY 29, 2024

Social media is constantly evolving, making it challenging to keep up with the latest analytics and metrics worth tracking. We’ll provide you with the latest strategies and insights so you can make data-driven decisions that will lead to successful social media campaigns. Let’s dive in. Remember, not all followers are equal.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Keyhole.co

NOVEMBER 7, 2023

It involves factors that require analytical skills to translate data into strategies. This is where the value of Twitter hashtag analytics becomes priceless. However, this analytical approach is not merely about data aggregation. With Twitter hashtag analytics, you can track tag performance to remove the guesswork.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Keyhole.co

FEBRUARY 23, 2024

Social media is constantly evolving, making it challenging to keep up with the latest analytics and metrics worth tracking. We’ll provide you with the latest strategies and insights so you can make data-driven decisions that will lead to successful social media campaigns. Let’s dive in. Remember, not all followers are equal.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Ignite Social Media

JANUARY 21, 2021

Additionally, aggregated data will not include the ability to breakdown data by demographic. As is typical with these big platform changes, benchmarks from previous campaigns will not be as relevant a comparison when looking at the performance of campaigns executed after the iOS 14 implementation.

Advertising 180

Advertising Facebook Policies API 180

Sprout Social

JUNE 29, 2020

And though some may view social as little more than an awareness play, the reality is social can support higher education institutions at all stages of their marketing funnel. In this article, we’ll break down what the university marketing funnel looks like and how your social strategy supports each stage of the funnel.

Strategy 130

Strategy Marketing Metrics Education 130

agora pulse

JULY 17, 2020

To decide what type of report you should submit, think about your audience and where they’re at in terms of understanding analytics. Social-savvy marketers. In-the-know marketers can easily understand in-depth information. You can also use each platform’s native analytics to create detailed reports. Track Your Team.

Report 147

Report Social Media Metrics Aggregator 147

Sprout Social

FEBRUARY 22, 2024

While the right influencer endorsements are worth their weight in gold, brands have to be strategic with their influencer campaigns to get positive results. That means finding influencers with followers in your target audience and creating campaigns that feel natural and inspire conversions. What is an influencer analytics tool?

ROI 102

ROI Analytics Influencer Campaign 102

Sprout Social

JULY 28, 2020

Not only should you follow influencers in your industry on the platform to find emerging trends, but Pinterest regularly aggregates categories of popular content for users based on their searches. Access your analytics. Create your own Pinterest business account and check out our 5-step Pinterest marketing guide to get started.

Aggregator 118

Aggregator Analytics Trends Upcoming 118

Jon Loomer

APRIL 24, 2019

This is a huge development because Facebook pixel events aren’t fully utilized by marketers as they should be. How can events benefit your marketing? Here’s an example of an audience that consists of people who performed purchases that, in aggregate, were equal to or greater than $100… 2. Facebook Analytics.

Eventful 167

Eventful Facebook Analytics Aggregator 167

Jon Loomer

OCTOBER 29, 2021

So, how this campaign is structured is pretty complex. Topics that are on my list to cover: How I’m Optimizing the Campaign. ” Then click “Refine by” and select “Aggregated Value.” What’s interesting is that these ranges are not in line with what Google Analytics reports.

Facebook 209

Facebook Aggregator Upcoming Engagement 209

Social Media Strategies Summit

JANUARY 12, 2023

Higher education social media marketers face unique challenges. We gathered five leading higher ed social media marketers to discuss how to manage social accounts across an institution’s various departments. There’s no shortage of tools to support marketing collaboration , from project management platforms to file-sharing software.

Collaboration 226

Collaboration How To Education Team 226

Sprout Social

APRIL 27, 2022

Businesses need to know the R OI of campaigns to adjust and plan for future campaigns. You can also combine UTM parameters with Google Analytics to get a complete picture of behavior. Link tracking: lets you prove the clicks and possibly conversions on your links so you can report on the ROI of a campaign. Manage links.

URL 103

URL Engagement Domain Name API 103

Sprout Social

MARCH 11, 2020

Because marketers today are expected ever to create content that grabs their audiences’ attention. This ultimately makes your life easier as a marketer as you figure out which types of content to create and recreate. If you’re interested in building a social media marketing funnel , tracking link clicks is crucial.

Social Media 123

Social Media How To Metrics Analytics 123

Proactive Report

MAY 16, 2017

According to a new BCG report on Digital Transformation released today digital marketing presents a tremendous opportunity to engage consumers because the ways in which consumers engage with media have shifted dramatically in recent years—and marketing approaches must be reinvented accordingly. And it’s not for want of trying.

Marketing 60

Marketing Loyalty Aggregator Skills 60

Keyhole.co

JANUARY 17, 2024

It’s about understanding the “why,” gaining a deep understanding of your audience, and refining your campaign strategy. You’ll be able to come up with campaigns that get results and even use website feedback tools more effectively because you’ll better understand what your audience wants from you wherever you interact with them.

Sentiment 52

Sentiment Analysis Brand Monitoring Trends 52

Sprout Social

JUNE 27, 2023

Review analytics tools like Sprout analyze content across multiple social channels and profiles simultaneously. These could be product issues, advertising campaigns, customer service or even sensitive issues gaining ground. Doing this will help you future-proof your strategies so you are well-prepared to take on market dynamics.

Review 126

Review Brands How To Analysis 126

Sprout Social

APRIL 12, 2022

An audit will also surface branding issues and will give you a good idea of what areas you’ll need to work on when it comes to your Facebook marketing strategy. If your marketing strategy aims to reach one target audience but data on your Facebook Insights is different, then there’s an issue. Get inspired by these ad campaigns.

Facebook 121

Facebook How To Metrics Hashtag 121

Convince & Convert

NOVEMBER 23, 2010

Tweet There are four mandates that companies are adopting when they are examining and analyzing the success of their online marketing and social media programs. For a very long time, measuring marketing was a needle in a haystack approach, whereby we all agreed to lie to each other about data and extrapolations of it.

Metrics 127

Metrics Postrank Klout Marketing 127

Keyhole.co

JUNE 19, 2023

Leveraging user-generated content (UGC) No wonder, modern businesses are including social in their revenue marketing and customer success strategies. It is a powerful strategy for social media content marketing when aiming to boost customer success. Bonus: You can add campaign hashtags and keywords to Keyhole.

Social Media 52

Social Media UGC Content Loyalty 52

Sprout Social

MAY 23, 2023

Rather than replace social media pros, the adoption of AI in marketing has the potential to make human creativity and strategic thinking more important. And social media marketers have always had to evolve how they work. For you, that means less time aggregating data, and more time acting on it. Let’s get into why.

Team 132

Team Social Media Management Skills Trends 132

Keyhole.co

MARCH 7, 2022

So you’ve begun your social media marketing journey. According to Google and Forrester’s research , half of the marketers struggle with managing loads of data. Only if you have something more accurate to prove the value of your social marketing plan. Twitter Analytics. Instagram Analytics.

Report 52

Report Social Media Metrics How To 52

Hootsuite

APRIL 12, 2021

Integrated paid and organic: We continue to work on ways to create a seamless experience for managing paid campaigns and organic content together from within Hootsuite. Plus, team performance is also now available in Analytics. There’s lots to explore—head to your Hootsuite Analytics dashboard to get started. Try it for Free.

HootSuite 96

HootSuite Insurance Hubspot Sharepoint 96

Small Business Mavericks

AUGUST 12, 2014

There’s a big discussion in marketing on the benefits of using customer information as a way to target campaigns, etc. In this article there are some interesting points made: 20% of companies using data analytics outperform their competitors. 80% of internet marketing companies are implementing big data initiatives.

Privacy 93

Privacy Aggregator Data Analytics 93

Hootsuite

JULY 19, 2023

Bonus: Get a free social media strategy template designed specifically for real estate agents, brokers, and marketers. Hashtags can be used to aggregate social media posts like tweets into categories. Twitter Fun fact: Hashtags actually originated on Twitter as a way to aggregate tweets. What are realtor hashtags?

Hashtag 80

Hashtag Real Estate Social Media HootSuite 80

Hootsuite

FEBRUARY 16, 2021

Or, if you’re running a big campaign. Two things in marketing have remained true through the years: excellent photography requires skill and money; and image licensing is confusing. Automatically tag your (outbound) posts for better analytics. And here’s another brief on setting up Google Analytics in general.).

HootSuite 140

HootSuite Features URL Template 140

Sprout Social

FEBRUARY 22, 2019

Influence marketing and product decisions. TOMS’ current #endgunviolencetogether campaign is a prime example of brands getting real. Doing so has resulted in an overwhelmingly positive response from customers, but you better believe the brand carefully listened to their base before rolling the campaign out. Looking for love?

Instagram 106

Instagram Sentiment Hashtag Analysis 106

Convince & Convert

AUGUST 18, 2011

Smart companies are using social media optimization and social media marketing software to add some clarity to the value of their behavior on the social Web. Getting smarter at social analytics requires three things: 1. Killer social media marketing software. A commitment to actually doing something with social analytics data.

Social Media 128

Social Media Bookmarklet Analytics Software 128

Sprout Social

JUNE 7, 2023

At the end of the day, we want to cut through the noise and leave a lasting impression that grabs market share. It helps with market differentiation A unique brand experience separates you from the competition. These are aggregated so you get a holistic sentiment score for your brand and individual topics.

Brands 111

Brands Sentiment How To Analysis 111

agora pulse

MAY 31, 2018

I’ve talked with many business owners and marketing managers, and a large percentage rarely look past high-level metrics. To make this easier, Facebook is getting rid of these metrics because they aren’t useful for iterating campaign efforts toward success. Actions (as an aggregate metric). Technologically Difficult to Track.

Metrics 87

Metrics Facebook Aggregator Report 87