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How AI insights improve decision making

Sprout Social

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. As an example, let’s look at a bank that wants to improve its customer service.

Sentiment 108
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How To Harness The Power Of Twitter Hashtag Analysis

Keyhole.co

However, this analytical approach is not merely about data aggregation. You can also use Keyhole’s QuickTrends for aggregated analytics at a glance on a practical dashboard. By applying hashtag analysis, you can monitor how these key hashtags perform over a specific time period. What’s the role of analytics in this?

Hashtag 52
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How to measure brand awareness

Sprout Social

A sentiment analysis of reviews, social media comments and feedback surveys identifies areas that excite customers and those that need work. Sprout’s Customer Feedback Report aggregates all customer satisfaction ratings collected via X (formerly known as Twitter), Instagram and Facebook Feedback survey responses.

Brands 107
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Social Listening Vs. Social Monitoring: What’s The Difference?

Keyhole.co

Sentiment analysis Analyze the tone of online conversations to determine whether sentiments are positive, negative, or neutral. This type of analysis will make it easier to assess public perception, gauge customer satisfaction, and identify areas that may require attention or improvement. Tools used in social listening 1.

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5 ways to create better buyer personas with social media data

Sprout Social

The first step you should take is to get a handle on your existing audience by aggregating social media data across your active social networks (Facebook, Instagram, Twitter, etc.) Glad you asked. There are five key steps you should take. Evaluate your existing audience.

Data 140
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The Most-Read Posts of 2012

Net-Savvy Executive

Applying Social Network Analysis to Social Media - September 2010. Human vs. machine analysis - April 2007 (#5 in 2011). Visual text analysis - April 2007 (#6 in 2011). Global Social Media Usage Patterns - January 2011 (#4 in 2011). Professional-Strength Social Media Aggregators - June 2010 (#8 in 2011).

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How to find your most successful social media posts

Sprout Social

If you’re not already seeing a pattern here, Sprout provides a much more comprehensive view of audience engagement. Like Facebook, Pinterest’s platform provides a day-by-day analysis of content performance coupled with individual post metrics. Start with some analysis. No big surprises here.