Oktopost

MARCH 20, 2022

Benchmarking and competitor analysis. For an even more granular analysis of an individual competitor, Oktopost allows you to listen to their social media profiles instead of using keywords-based listening. Social listening is also a great way to analyze how your presence stacks up against competitors and industry leaders.

Conversation 118

Conversation Sentiment B2B Module 118

Convince & Convert

NOVEMBER 18, 2012

Managing a Facebook page is a major part of many companies’ marketing and communication programs, but the data we use to measure the effectiveness of those efforts is sorely lacking. Facebook consistently changes what’s measured and how, adding complexity and incongruence to an already squirrely data scenario.

Analysis 127

Analysis Aggregator Facebook Data 127

Sprout Social

MAY 9, 2023

AI technologies like natural language processing (NLP), machine learning (ML), sentiment analysis and others guide decision-making, so you stay ahead of competitors and are prepared for the challenges of a dynamic marketplace. This allows you to anticipate your customers’ next move and take strategic actions for intended results.

Sentiment 132

Sentiment Marketing Analysis Loyalty 132

Direct Marketing Observations

FEBRUARY 15, 2010

You want to listen for mentions of your company, brand and top executives. The challenge, after aggregating all of the buzz or mentions of everything you are tracking, is to make sense of it all and to make it actionable back inside your company. So let’s focus a minute. OK, try managing that formula through reports.

Sentiment 143

Sentiment Analysis Aggregator SEO 143

Sprout Social

JANUARY 21, 2021

Consider how younger consumers are increasingly interested in companies that market around activism and social justice. Heck, look no further than how hard some companies had to pivot during COVID-19. On the flip side, companies that ignored it were rightfully criticized for being tone-deaf. Reviews are no exception.

Sentiment 134

Sentiment How To Marketing Analysis 134

Sprout Social

JUNE 7, 2023

Analyze feedback data with sentiment analysis to develop targeted content and customized offers that increase customer delight. Sprout automatically collects and consolidates information from a variety of sources such as Facebook, Instagram, TripAdvisor and Google My Business, and analyzes the feedback data through text analysis.

Brands 113

Brands Sentiment How To Analysis 113

Sprout Social

SEPTEMBER 9, 2020

It’s about casting a wider net to find and analyze conversations for powerful, qualitative insights like competitive analysis , sentiment analysis and brand health. Imagine a director of brand strategy at a major food and beverage company is tasked with rebranding the company to be more health-focused. For instance….

Organization 125

Organization Sentiment Social Media Management Analysis 125

Direct Marketing Observations

JANUARY 12, 2012

Inside View gives users an aggregate view of the social presence and activity of a company. Note that it may take some time for Tweriod to gather enough data for analysis.). It also allows users to search their social history across multiple networks. bufferapp is tiny little tool that lets users schedule time-released tweets.

Tools 215

Tools Social Bookmarking Aggregator Disqus 215

Sprout Social

MAY 23, 2023

For example, Sprout Social’s Optimal Send Times and hashtag recommendations maximize your reach—while sparing you hours of manual engagement and performance analysis. According to our 2023 State of Social Media report , 51% of business leaders say they use social media data and insights to inform their company’s business strategy.

Team 134

Team Social Media Management Skills Trends 134

Keyhole.co

FEBRUARY 23, 2024

Brand awareness: Track mentions, sentiment analysis , and reach. An eCommerce brand might track conversion rates, while a B2B company might focus on lead generation. Lead generation: Focus on click-through rates, website traffic, and form submissions. Engagement rate: Monitor comments, shares, replies, and message responses.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Keyhole.co

JUNE 19, 2023

Authenticity and trust: UGC is perceived as more authentic and reliable than traditional marketing methods since it originates directly from users, not the companies trying to sell their products or services. Let’s check out the companies leveraging UGC. Bonus: You can add campaign hashtags and keywords to Keyhole.

Social Media 52

Social Media UGC Content Loyalty 52

Keyhole.co

FEBRUARY 29, 2024

Brand awareness: Track mentions, sentiment analysis , and reach. An eCommerce brand might track conversion rates, while a B2B company might focus on lead generation. Lead generation: Focus on click-through rates, website traffic, and form submissions. Engagement rate: Monitor comments, shares, replies, and message responses.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Buffer Social

OCTOBER 1, 2018

In our in-depth analysis of how the Facebook News Feed works in 2018 , we realized that signals are what we marketers and brands can focus on to increase our organic reach. Flipboard – a news and social network aggregator. Tik Tok (Douyin) – a music video platform and social network. How are you getting organic reach?

Organization 108

Organization Flipboard Social Media Company 108

Webbiquity SMM

MARCH 13, 2019

I did a website analysis and custom demonstration for a local IT recruiting company recently. This is a very successful company. They need a pipeline of companies that want to hire them to recruit on their behalf. By Peter Caputa. But, they’re clueless when it comes to generating leads via their website.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Buzz Marketing for Technology

NOVEMBER 17, 2011

A: After an aggregate of 9 years at Microsoft, being the CMO of a $100M dollar digital agency, and a writer, I wanted to get back to my roots in terms of “building” something that had huge customer promise and could make a dent in reality as we know it. What makes what you’re doing different than all of the others? So I welcome them.

Microsoft 235

Microsoft Sentiment Engineering Survey 235

Sprout Social

JANUARY 3, 2022

The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand story. The first step you should take is to get a handle on your existing audience by aggregating social media data across your active social networks (Facebook, Instagram, Twitter, etc.) Glad you asked.

Data 140

Data Social Media Sentiment Team 140

Net-Savvy Executive

APRIL 2, 2015

I''m also hearing from software companies looking for alternative sources, though I have not heard of any such alternatives. As for the broader set of Facebook post data, DataSift''s new PYLON API is the so-far exclusive source for most developers in the social media analysis business. Social media analysis'

API 40

API Platform Facebook Analysis 40

Direct Marketing Observations

FEBRUARY 17, 2011

. . . . . . . . Creation, curation and aggregation. Marketing departments and SEO companies understand this. Thus, they’ve been creating “landing pages&# buried inside corporate sites to hit all of the different possible combinations of keywords of a search query relating to their company/ industry.

Content 162

Content Curation SEO Adwords 162

Hootsuite

APRIL 15, 2020

Because of the platform’s brevity, he suggested the company start using the pound symbol to group related Tweets together. They also make it easier to discover posts around those specific topics, because hashtags aggregate all social media content with that same hashtag. Start by doing a competitive analysis on social media.

Hashtag 145

Hashtag How To HootSuite LinkedIn 145

Webbiquity SMM

JANUARY 24, 2011

Monitor social media discussions of your company or product in real time? A realtime social media monitoring tool featuring sentiment analysis, key influencer tracking, and the ability to sort/view results by geography and demographics. 6 slick news aggregators you should try by iMedia Connection. Create animations?

Tools 206

Tools Social Media Lithium Sysomos 206

Sprout Social

FEBRUARY 5, 2020

If your company wants to go the extra mile, consider training individual sales representatives on listening. Gleaning these kinds of listening insights during a trial run gives your product developers a chance to troubleshoot and iron out issues, which will set your company up for a more seamless go-to-market launch. .

Tools 93

Tools Sentiment How To Team 93

Convince & Convert

AUGUST 18, 2011

The time you spend tweeting and Facebooking and Google Plussing on behalf of yourself or your company is time you could be spending on some other form of communications or customer service. You must embrace the concept that all tweets are not created equal, and there’s value in doing this stuff with additional rigor and analysis.

Social Media 128

Social Media Bookmarklet Analytics Software 128

Keyhole.co

MARCH 7, 2022

With proper analysis, you can identify the real reason and increase the effectiveness of your content. Open your company page on LinkedIn and click Analytics from the top menu: LinkedIn Analytics is available to Page Admins only. If you want in-depth analysis, click “Go to Channel Analytics” on your dashboard. Share of Voice.

Report 52

Report Social Media Metrics How To 52

Net-Savvy Executive

JUNE 27, 2013

What you do in your analysis may be even more sensitive than the data you base it on. Will concerns like this lead to new restrictions by governments or the companies who control the data? It''s going to be worth separating the concepts of accessing the data from using it. Will people cut back on their public sharing?

Social Media 78

Social Media Privacy Analysis Aggregator 78

Oktopost

NOVEMBER 12, 2020

An overwhelming 92% are only using data analysis tools provided with their current marketing stack, and nearly half aren’t even using advanced functionalities. . So before diving into which data analysis tools are best, it’s worth it to have a brief refresher on what they are precisely. What are data analysis tools?

Analysis 136

Analysis B2B Data Tools 136

Bill Hartzer

MAY 26, 2010

This social media monitoring tool is not only for hotels, you can track and monitor your brand, your company, and you reviews about your company and your company’s products. Utilizing the truCast product, companies can listen in on what is being said about their brand online.

Cymfony 152

Cymfony Social Media Tools SM2 152

Sprout Social

OCTOBER 22, 2018

At a time when the demand for business transparency is greater than ever–especially on social–smart businesses know that building a brand people feel like they can trust needs to be a company-wide effort. And a large part of that is having more visibility and access to a company’s c-suite, primarily on social.

Reputation 74

Reputation Industry Aggregator Research 74

Razor Social

MARCH 30, 2016

Campaign Analysis. They could be saying something positive or negative about your company. Sentiment Analysis. ” Sentiment analysis has a bad name because it’s never 100% accurate. Historical Analysis. At times, you want to monitor what is happening right now. You may want to track and respond.

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

agora pulse

NOVEMBER 10, 2020

With the right social media analytics tools, you can collect and evaluate meaningful data and help your company or clients make smarter decisions. When your company or clients use social analytics effectively, they can improve campaign performance, connect more deeply with customers, and stay ahead of the competition. Number of posts.

Analytics 179

Analytics Social Media Tools Price 179

Bill Hartzer

MARCH 26, 2009

Attivio , a software company that specializes in enterprise search solutions and information access, has been chosen to enhance the search functionality of Thumbplay , the top mobile entertainment destination in the USA.

Engineering 92

Engineering Technorati Aggregator Yahoo 92

Writtent Blog

FEBRUARY 21, 2014

It’s easy to do competitive analysis using Feed.ly. This aggregation tool keeps me informed on the content published on my competitors’ websites in real-time. You can also quickly get an idea of the structure behind other companies’ content strategies, based on the frequency of their publishing and the quality of their headlines.

Strategy 92

Strategy Content How To Analysis 92

Sprout Social

OCTOBER 9, 2018

Fantasy draft companies. A few companies start popping up where online players can join, and play a variety of games, with people all over the world. How Top Fantasy Draft Companies Use Social Media. ” They know an intricate analysis will resonate well with their audience. Sporting goods companies.

Sports 83

Sports Social Media Engagement Compete 83

Laurel Papworth

APRIL 14, 2013

reject a fluff piece on The Voice, Womans Day would reject an indepth analysis of banking regulations in Australia. Traditional media owns their own channel so companies need to buy attention of the audience. Instead of taking an ad to a content aggregator (newspaper or TV), Corporates build their own channel.

Social Media 100

Social Media Press Release Banking Real Estate 100

Writtent Blog

MAY 5, 2021

These are constraints that were identified through a comprehensive constraints analysis, conducted by the Government of Sri Lanka and the MCC, in partnership with Harvard Universitys Centre for International Development (9) [link]. In contrast, the Company Constitution outlines: 2. What remedies are available?

Insurance 40

Insurance Real Estate Cost Patterns 40

Net-Savvy Executive

OCTOBER 12, 2010

Specifically, a health discussion board and a social media analysis vendor using individual accounts to access personally identifiable health information. Do they apply if the data is aggregated, and no personally identifiable information is preserved? It's obviously an ethical question, but whose ethics apply? As far as I can tell?

Social Media 75

Social Media Privacy Aggregator Open Source 75

Adam Sherk

AUGUST 31, 2010

Help Haiti: News Sites Promote Ways to Donate Videos in Press Releases are Cool – If They Provide Meaningful Content { 4 comments… read them below or add one } The PR Coach August 31, 2010 at 7:08 pm Excellent report and analysis Adam. Hard to believe mainstream TV isn’t all over this. Might be interesting to investigate.

Sites 182

Sites News YouTube Press Release 182

Diva Marketing Blog

JULY 11, 2014

Joel conducted the analysis and partnered in formulating the research questions. TV watching is still the 800 pound gorilla (or at least 720 pounds) but watching content online is also a reality, it is growing and all progressive media companies need to embrace it and make it work for them. .

Research 83

Research Smart Phone Aggregator iPad 83