Direct Marketing Observations

FEBRUARY 15, 2010

The challenge, after aggregating all of the buzz or mentions of everything you are tracking, is to make sense of it all and to make it actionable back inside your company. So the sticking point here is whether or not you can use automated analysis to provide sentiment or if it has to be all human interface.

Sentiment 143

Sentiment Analysis Aggregator SEO 143

Direct Marketing Observations

JANUARY 12, 2012

Inside View gives users an aggregate view of the social presence and activity of a company. Note that it may take some time for Tweriod to gather enough data for analysis.). It also allows users to search their social history across multiple networks. bufferapp is tiny little tool that lets users schedule time-released tweets.

Tools 215

Tools Social Bookmarking Aggregator Disqus 215

Direct Marketing Observations

FEBRUARY 17, 2011

. . . . . . . . Creation, curation and aggregation. We all probably fall into one of those categories. We do one of those. I don’t dispute blog posts like this Why Content Curation Is Here to Stay. I get that. What I have a problem with is the type of content creation we run across when doing brand monitoring work for clients.

Content 162

Content Curation SEO Adwords 162