Janet Fouts

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Social Networks and Privacy

Janet Fouts

Think of your online conversations as an aggregate whole and not just one network at a time. Don’t put it out there if you’re not willing to stand behind it and watch what you say in aggregate form about yourself AND other people. This is especially true when you are on multiple networks.

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Social media- it’s not about the ratings

Janet Fouts

They’re not taking one score as gospel, they’re using several in an aggregate form to gather information about individuals. The Radian6 dashboard is going to knock the socks off the competition with this.

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Twitter for Lawyers

Janet Fouts

Here’s a post about Twylah , a twitter aggregator that can show you what your Tweets look like from a 10,000 foot level and other people who are tweeting about similar keywords. Read them too, follow them if they’re interesting and engage them in a discussion.

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Do you syndicate your blog?

Janet Fouts

You see, lots of bloggers have their blog posts syndicated on other sites that aggregate content, and sometimes we write posts specific to a site just to get our names in front of more readers who frequent that particular web site. Recently the topic of syndicating content came up in conversation.

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Social Media–What Do I Do With All This Data?

Janet Fouts

You might be surprised to see what your aggregated message looks like. Look at all of your messaging over a period of time using something like Wordle to show you what words you’re using the most. Is the overall perception positive? Those catch-phrases pop out like a sore thumb. Look for the trends and swarms of discussion.

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Age Of Context

Janet Fouts

We had the pleasure of hosting Shel Israel–co-author of The Age of Context –on our weekly hangout, The Friday Hangout a couple of weeks ago and he talked about the chapter on “Pinpoint Marketing” and about how VinTank is using data they aggregate from a number of sources to connect with wine lovers.

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Need a little Social Discipline?

Janet Fouts

How much aggregate time did it take? Think about the literal time it took to get one client to return your calls. Break it down. How many times did you have to contact them before you could talk business? Now multiply that by how many individuals you want at the top of your sales funnel this week.

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