Direct Marketing Observations

JUNE 14, 2011

In the world of digital, there exists the potential to aggregate your activities and consolidate your digital streams so as not to duplicate work. Do you ever hear anyone after a huge win, a major client victory or a momentous occasion within an organization say the following? That’s not really a short cut.

Aggregator 143

Aggregator Comparison Discount Curation 143

Direct Marketing Observations

JANUARY 12, 2012

Inside View gives users an aggregate view of the social presence and activity of a company. It also allows users to search their social history across multiple networks. PinBoard is a really smart, user-centric, privacy-focused social bookmarking platform. bufferapp is tiny little tool that lets users schedule time-released tweets.

Tools 215

Tools Social Bookmarking Aggregator Disqus 215

Direct Marketing Observations

SEPTEMBER 15, 2011

I need a really good reason beyond aggregating the things I already do on or with Google to use Google Plus. The attraction could be Facebook fatigue or a cleaner UI, but beyond that, is the grass really that greener? Maybe I’ll start using it, but for what? To push out more content? To consume it? To organize it?

Google 212

Google Aggregator Notification Applications 212

Direct Marketing Observations

MARCH 21, 2011

This past Friday, YouTube created the YouTube Person Finder a channel that is aggregating video messages from the victims and the people affected by the massive earthquake and tsunami that hit northeastern Japan more than a week ago.

Social Media 171

Social Media Strategy ROI Aggregator 171

Direct Marketing Observations

OCTOBER 5, 2011

Sometimes when I see another “new” social app or site that is claiming that it will simplify or aggregate my confusing and complex social life, I roll my eyes. At this point, it’ s no longer about growth and it’s all about engagement.

Social Media 152

Social Media Aggregator Loyalty Social Networking 152

Direct Marketing Observations

FEBRUARY 9, 2010

Since commoditized content is counter-intuitive to your brand strategies, aggregating stuff (content) just so you have more stuff does not fit with most corporate objectives. Whether it’s for your customers, employees or partners, you want them to come to you as a resource for trusted content rather than as an aggregator of everything.

Industry 143

Industry Aggregator Crowdsourcing Wikipedia 143

Direct Marketing Observations

JANUARY 10, 2011

Networks, apps, aggregators, blogs, microblogs-copy what works, tweak it a little, or not, and see what market share you can pull. Facebook has an argument, but that’s about it. Everything else is fair game right now. We’re a demand society. This is the “Consumers of Content&# generation.

Social Media 159

Social Media Microblogging Aggregator Blogger 159