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| | PWB MARKETING BLOG
NOVEMBER 8, 2011 Five FREE B2B Social Media White Papers
This has been a pivotal year in the world of B2B social media. More B2B companies are blogging, tweeting, creating online videos, and producing social content than ever before. In fact, 80% of B2B marketers are producing content for the social web according to B-to-B Magazine. And 41% of B2B companies are getting customers from Facebook. We hope you enjoy them.
| | SOCIAL MARKETING FORUM
FEBRUARY 7, 2011 Whitepaper: B2B Blogging Trends in 2011
B2B blogging can be tricky, but rewarding all the same. That’s one of the questions the folks from Aggregage posed to a number of B2B blogging thought leaders in a new whitepaper titled: B2B Blogging Trends in 2011. [.]. B2B marketing Blogging Brand marketing Content marketing PR Research Social media marketing B2B blogging content marketing corporate blogging corporate blogging tips tips & tricksThe hardest question may well be whether you even want to start one in the first place.
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| | WEBBIQUITY SMM
FEBRUARY 8, 2011 B2B Blogging Trends for 2011
Blogging is often viewed as the core component of a B2B social media marketing strategy, and other than discussion forums, it’s the most mature component of social media. So what’s next for B2B blogging? You can get the whole story in B2B Blogging Trends in 2011 , a free (and no registration required) white paper from Aggregage (the software that powers the BMZ site).
| | AGGREGAGE BLOG
OCTOBER 8, 2012 Replacing Traditional B2B Publishers
B2B industry may need is a purely digital start-up that will apply the same pressure to build apps as VerticalNet did to pressure B2Bs to first launch websites. We believe that Aggregage is among several players that are going to put that pressure on traditional B2B Publishers. We become the Google News of B2B topics but with a focus on content that is traditionally covered in trade publications – deeper how-to type content. Great statement by Douglas Hebbard: What the U.S. Curation
| | AGGREGAGE BLOG
AUGUST 31, 2011 Taxonomy in Content Curation
As an example, when I select Social Media B2B , the keywords on the left become specific to that topic. Aggregage (4). These are selected because they relate to the B2B based on what the content tells us. I ran across an interesting post by Karan Bavandi: “Link Management System vs. “Content Management Systems – In search of tools for curators.
| | AGGREGAGE BLOG
MARCH 14, 2012 The Sales Association Launches SalesProCentral
Using the Aggregage technology, SalesProCentral collects and organizes that content into topics and finds the best posts and articles using social signals. As you can imagine, when you go to a topic like B2B Sales , you will find great content like: How This Unknown Factor in Social Media Affects the B2B Sales Cycle. B2B Response Databases: Which is Best? B2B Sales?
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AGGREGAGE BLOG Marketing via Aggregation, Filtering and Curation – Tools and Resources
| MONDAY, JANUARY 31, 2011
Content Curation – The next wave of B2B
marketing? What the Future Holds for B2B
Social Media Marketing. Microsites: The next big thing in B2B
. Aggreage (formerly Aggregage
) – aggregates content, leverages Social Filtering to form online publications, powerful long tail SEO. Great picture and post on the Information Overload Paradox : The post talks about the issue of overload: I can certainly consume more content than I could two decades ago, but no matter how much content is available, I can’t consume much more. Aggregation. Filtering. Curation. video? MORE >>
TRADESMEN INSIGHTS 2011 Trends for B-to-B Blogging
| WEDNESDAY, FEBRUARY 9, 2011
Blogging is often viewed as the core component of a B2B
social media marketing strategy, and other than discussion forums, it’s the most mature component of social media. So what’s next for B2B
blogging? To answer those questions, the founders of the B2B
Marketing Zone asked 22 of the most influential b2b
marketing and PR bloggers—including Roxanne Darling, Jay Baer, Ardath Albee, Erik Qualman and Chris Abraham—for their prognostications. But time is running out to grab the best intellectual spots of turf on the B2B
blogging landscape. There’s much more. MORE >>
CONVERSIONATION The Power of Powerlessness: Let Go and Put the Customer First
| TUESDAY, MAY 15, 2012
It’s a similar approach as the B2B
Blogging Trends paper Aggregage
did in 2011. Jan Van Aken I was recently asked to participate in the creation of a collaborative white paper, initiated by Selligent (for the record: one of our customers). The topic of this collaborative white paper, however, is direct marketing or should I say dialogue marketing. Jordie van Rijn , Mario Marlisa , Kenny Van Beeck and several other email and DM experts share their views on the evolutions regarding direct marketing in the paper (if you speak Dutch, you can get it here ). Facilitating. MORE >>
BLUE FOCUS MARKETING 2012 #Nifty50 Top Men in Technology on Twitter
| SUNDAY, SEPTEMBER 16, 2012
He is the author of B2B
Marketing Insider , chief editor for the SAP Business Innovation Blog and co-founder of the social news site Business2Community. Cohen is a Social Strategist at Salesforce Radian6 , where he works with B2B
and B2C enterprise companies to assess their social media strategy and adoption, and advises them on how social media marketing, communications and engagement can help them meet their business objectives. Bill Strawderman is the Executive Director, B2B
Digital Marketing and Social Media at AT&T , where he has worked for over 21 years. billion. MORE >>
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