Buzz Marketing for Technology

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More Traffic? Or More Conversions? No Contest.

Buzz Marketing for Technology

Posted in Behavioral Targeting Commerce Conversion Conversion Optimization Customer Experience eCommerce Interactive Marketing Personalization Testing. A bit of a trick question: If you had $100 to spend, would you be better off devoting that money to doubling the traffic to your site? Many marketers get this wrong.

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Facebook’s Like Button adds Life to your Content

Buzz Marketing for Technology

At last count well over 100,000 websites integrate some form of Facebook’s social plugins (including my site!). They’ve integrated the new Like feature with every product on the site so at a quick view, you can see the number of “Facebookers” who Like the item and maybe even cast your own vote. but I digress …). Email this to a friend?

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Why is measuring Lead Gen in Social Media so hard?

Buzz Marketing for Technology

A more recent example is Naked Pizza, a New Orleans healthful-pizza shop that has been marketing itself via Twitter. If we can get affiliate marketing right – paying people based on traffic flows. And recently it has started to track Twitter-spurred sales at the register.