Convince & Convert

JULY 29, 2012

There’s no question that the social media ROI question continues to befuddle business – 41% of respondents to an eConsultancy survey of 1,000 companies and agencies in late 2011 had absolutely no idea of social media’s financial impact. ” white paper.

ROI 138

ROI Social Media Social CRM Survey 138

Webbiquity SMM

JANUARY 2, 2013

Think AdWords isn’t important? The most popular type of content: white papers, read by 88% of buyers. In a recent survey, 15% of marketers rated mobile marketing as “very effective” for lead gen while an identical share said mobile is not effective. ( Conductor Blog ). 3 SEM Facts. Earnest Agency ).

Social Media 245

Social Media B2B Marketing SEO 245

Convince & Convert

APRIL 2, 2013

Just Google “ keyword research tool ” and head over to the free Google AdWords tool. Don’t stop at press releases and bylines – use them to create infographics, eBooks, podcasts, white papers and other pieces of content. Just launch a press release with survey results? See an example of this kind of content here.

Press Release 147

Press Release Strategy scribd Marketing 147

Webbiquity SMM

DECEMBER 19, 2017

Interactive Content: Three experts predicted greater use of interactive content like online calculators, surveys, and quizzes, as well as infographics (or interactive graphics, like this one on martech tools ) in order to keep site visitors engaged. Social Media Marketing Trends.

B2B 293

B2B Trends Analysis Marketing 293

Webbiquity SMM

AUGUST 26, 2010

Brian Carter uses this post along with a white paper and video to share more than four dozen tips and best practices for Facebook advertising, which he describes as a combination of “AdWords’ copywriting and analytics with image-oriented linkbait.&# Does Facebook Work? by iMedia Connection.

Advertising 215

Advertising Facebook Marketing B2B 215

Webbiquity SMM

NOVEMBER 28, 2011

What’s more, nearly one-third (30 percent) of those in the survey reported a ROI of at least 150 percent!” Sutton summarizes MarketingSherpa survey results showing that website design and optimization is the top budget priority this year, cited by 69% of respondents as an area of increasing investment.

Statistics 219

Statistics Research Social Media B2B 219