Convince & Convert

OCTOBER 30, 2013

In this bandwidth-challenged-from-a-hotel edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about Twitter’s new move to enable direct messages to be sent and received even if both parties are not following one another. Are You a Buyer on Twitter? Now, the protected DM wall is coming down. Image by Bigstock.com.

Twitter 130

Twitter Brands Adwords Hotels 130

Sherrilynne Starkie

OCTOBER 15, 2018

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. You may have heard rumours that Twitter is dead and nobody uses it anymore. But, Twitter is alive and well in Canada. In Summary.

Marketing 199

Marketing Syndication Adwords Social Media 199

Small Business Mavericks

APRIL 8, 2011

Ghost Twittering is a controversial subject. I can’t imagine someone like Mark Cuban, for instance, using a Ghost Twitterer. Oprah Winfrey, however, has many more things to think about than tweeting 140 characters every 10 minutes (I’m not saying Oprah uses a ghost Twitterer). Do you have a strategy?

Twitter 150

Twitter Case Study Press Release Small Business 150

Small Business Mavericks

MAY 9, 2011

Why Quora Is The New Twitter » What’s An Internet Marketing Strategy Consist Of? In fact, the first step to designing a good strategy for marketing your business online is to analyze your business and plan a strategy that is based on the needs of your market and your business. They’re all different.

Small Business 150

Small Business Strategy Case Study Press Release 150

Webbiquity SMM

JUNE 7, 2018

Content is a vital component of every digital marketing strategy. Developing and documenting an effective content marketing strategy improves your chances of getting quality leads and potential sales. Build a Robust Content Marketing Strategy for Your Company. Connect with Twitter. Use Adwords. Content Marketing.

B2B 217

B2B Brands LinkedIn Influencer 217

Convince & Convert

APRIL 9, 2014

These are common sentiments when it comes to Google+, but it really is time to rethink your strategy because Google+ is not going away. I know, your department’s resources are all tied up with other channels, like Twitter and Facebook, and you think Google+ may well be a flash in the pan. Social Media Strategy'

Google 167

Google Adwords Marketing YouTube 167

Small Business Mavericks

MAY 10, 2011

» Why Quora Is The New Twitter Quora has become quite popular lately in the Q&A arena. The problem is that Quora will run into some of the same problems that other websites have run into (namely, Twitter). About.Me: A Good Starting Place On The Web? There are good reasons for that. It will become a haven for spammers.

Small Business 156

Small Business Twitter Case Study Press Release 156

Josh S Peters

JANUARY 13, 2010

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Internet Marketing , PPC » A little bit of PPC Strategy A little bit of PPC Strategy Written on January 13, 2010 by Josh Peters in Internet Marketing , PPC 1 Comment - Leave a comment! Do you want to get more sales?

Strategy 100

Strategy SEO Lijit Buy 100

Buffer Social

JUNE 28, 2023

  Experiments are an important component in marketing teams and are a proven method for understanding the causal impact of a change and improving marketing strategy iteratively and quickly. To date, I’ve run 25 experiments in our Adwords account. Then, we go through the same process again.

HootSuite 88

HootSuite Marketing Adwords Campaign 88

yMarketingMatters

JUNE 4, 2013

You need to leverage this with a strong presence on major social channels like Facebook, Twitter, Linkedin and Google+ for real-time communication and service with your customers. Consumers rely on social media to research and make buying decisions and for customer service issues. This has critical implications for business.

Trends 277

Trends Smart Phone Marketing Mobile 277

Waxing UnLyrical

FEBRUARY 29, 2016

8 Google AdWords Hacks That’ll Double Your Conversion Rate. Why: “To avoid wasting your time and money on AdWords, pay attention to the factors that determine long-term success,” writes Neil Patel as he goes over ways to “be smarter with your campaigns.” 5 Smart Strategies to Make Your Content Go Viral.

Campaign 100

Campaign Adwords Consultant Eventful 100

yMarketingMatters

APRIL 15, 2013

Mobile marketing should definately be an integral part of your overall marketing strategy. There are many ways to go mobile: Sending out mobile-optimized emails , enabling your website for mobile visitors, undertaking mobile advertising, Google Adwords for mobile and mobile SEO. Here are some facts and stats to consider.

Mobile 231

Mobile Smart Phone Marketing Adwords 231

Small Business Mavericks

APRIL 5, 2011

» The ONLY Way To Manage Your Twitter Account Leave it to Marketing Pilgrim to think outside of the Twox (Twitter box). The right idea is to manage your Twitter account YOUR WAY. There are so-called Twitter gurus out there who would have you believe that there is only one right way to manage your Twitter account.

Twitter 98

Twitter Case Study Press Release Small Business 98

Convince & Convert

JULY 31, 2012

This gives Google an end-run way to get Facebook and Twitter and Pinterest and Linkedin activity signal into the Google search algorithm, since they’ve been unable to keep that stream alive via biz dev deals. It’s basically the cold war, with Google as the Soviets; Facebook as the USA; and Twitter as… I guess the British.

Google 164

Google Adwords Software Social Media Management 164

Waxing UnLyrical

JANUARY 24, 2011

As smart WUL readers know, technology does not equal strategy, and it won’t solve all your organization’s problems. Google Grants for Google AdWords Google offers $10,000 per month free advertising to qualified 501(c)(3) nonprofit organizations serving the arts, education, health, science, technology, and volunteering.

Tools 247

Tools Adwords Marketing Class 247

Small Business Mavericks

MARCH 15, 2011

How Q&A Sites Can Boost Your SEO » Is Twitter Still A Good Marketing Tool? Twitter has posted some impressive numbers about its service and Frank at Marketing Pilgrim has picked up on them, and he’s asking some really pertinent questions. Not every Twitter account holder is active. Many people are.

Small Business 93

Small Business Tools Postrank Twitter 93

Firebelly

JANUARY 22, 2018

Getting the right strategy for generating website traffic is very similar. Recently, it’s become an artistic practice that calls for the perfect mix of advertising and marketing strategies all working together. But don’t just start posting content without formulating a strategy first. People conduct over 3.5

Marketing 181

Marketing Influencer SEO Adwords 181

Convince & Convert

JULY 24, 2013

Plus, now more mobile users keep location turned on, automatically appending their locale to Facebook, Twitter, Instagram, and Vine posts. This sets up the same dynamic as Google has with its AdWords. Can Ads Actually Make Foursquare Better is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy.

Foursquare 121

Foursquare Adwords Mobile Advertising 121

Convince & Convert

MAY 2, 2014

Facebook and Twitter data is not public, so Google will continue to want its own social layer that helps with content ranking. He also talks about the new Google+ integration with Google AdWords. Marc Jacobs is using Twitter and Instagram to find its next spokesperson. Ultimately, Google is in the content ranking business.

Google 145

Google Content Marketing Adwords 145

SocMed Sean

JANUARY 1, 2012

You published 30 articles this year, but none of them have gone viral , you still only have 250 followers on Twitter (none of whom retweet you), and your Google page rank still sits at a 2. You’ve spent at least a couple hours each week thinking up new ideas, writing articles, and wading through Twitter. Do more! ??

Creative Commons 279

Creative Commons Flickr Adwords Tumblr 279

agora pulse

DECEMBER 13, 2018

At Contentworks Agency we’ve already planned next year’s social media strategies for our clients. If you’re running AdWords campaigns, you need to think about voice search. Do your AdWords campaigns match the likely terms customers are searching for? Twitter Will Get An Edit Button – Finally! Takeaway: Make a wish.

Social Media 132

Social Media UGC Adwords Influencer 132

agora pulse

SEPTEMBER 23, 2020

A total of 47% of social media marketers say developing social strategies to support overall business goals remains their number one challenge. Though social media has become more data-driven, only 32% of marketers have a documented strategy. Here’s one I ran for the Contentworks Twitter account. Document your competitors.

Social Media 144

Social Media ROI Social Media Management URL 144

Social Media Marketing

FEBRUARY 8, 2021

Digital marketing has been a key element in the overall marketing strategy of businesses. Marketers usually combine numerous strategies in campaigns, especially since new and improved digital marketing developments are emerging. Content Marketing The core of every digital marketing strategy is good content. of traffic.

Types 90

Types Marketing SEO Affiliate marketing 90

Webbiquity SMM

APRIL 11, 2011

It’s not a term likely thrown around in strategy or budget meetings, but it is real. When a company places a search ad through Google AdWords or another search engine, it wants the audience to take a specific action, normally to convert to either a sale or a lead. And real important. Be true to your word. • Pay it forward.

Metrics 176

Metrics Social Media Adwords ROI 176

Webbiquity SMM

APRIL 11, 2011

It’s not a term likely thrown around in strategy or budget meetings, but it is real. When a company places a search ad through Google AdWords or another search engine, it wants the audience to take a specific action, normally to convert to either a sale or a lead. And real important. Be true to your word. • Pay it forward.

Metrics 167

Metrics Social Media Adwords ROI 167

SocMed Sean

AUGUST 12, 2018

Whether we are working on branding a new department, segmenting candidates after a recruiting fair, or even developing a new sales strategy deck, the skills that are often taught in Marketing courses are usually relevant in many careers, even those that don’t seem to have much to do with marketing.

Course 113

Course Skills Marketing Training 113

Twist Image

AUGUST 30, 2012

Twitter wasn't. You could argue that while Google wasn't created that way, they are one of the few brands that was able to turn it around in a spectacular fashion (thank you, Google AdWords ). Stuffing advertising on top of something that people like, used to be the right strategy. Kickstarter was built to make money.

Adwords 81

Adwords CPM Price Advertising 81

Twist Image

APRIL 2, 2013

For years, marketing companies have existed that solve a very tactical and analytics-based problem: how does one create the best ad for Google 's AdWords platforms? Any form of content strategy requires time, effort and ongoing maintenance that many brands never had to endure in the mass media advertising world of yore. google adwords.

Marketing 109

Marketing Adwords Advertising Publishing 109

Waxing UnLyrical

JUNE 26, 2015

Analytics, Power Search, AdWords, whole 9 yards. What’s your engagement strategy? July#measurePR Twitter chat announcement. Twitter Facebook Google+ LinkedIn #measurePR Recap (June 2015): Measuring Content. On some best practices for measuring content: A2: #1 measure is #engagement. A2: Beginners: Become a Google Hound.

Content 100

Content Journal Adwords Consultant 100

Kikolani

JULY 1, 2010

Using Google Adwords Keywords Tool , enter one of your words (example: “blogging tips&# ). Google Keywords Adwords Tool Search. Google Keywords Adwords Tool Search Results. It is covering just one strategy to decide your keywords, and there are so many ways to determine keywords. How to Generate Keywords.

Research 142

Research Adwords SEO Software 142

Social Media Marketing

MARCH 7, 2018

The millennials and their millennial means of communication have brought to the fore a new avatar of social media in the face of marketing through the Google Adwords and Sponsored ads which is beneficial both for the brand and the consumers. This new avatar of social media is called Social Media Marketing.

Social Media 85

Social Media Telecommunications Avatar Microblogging 85

SocMed Sean

AUGUST 12, 2018

Whether we are working on branding a new department, segmenting candidates after a recruiting fair, or even developing a new sales strategy deck, the skills that are often taught in Marketing courses are usually relevant in many careers, even those that don’t seem to have much to do with marketing.

Course 100

Course Skills Marketing Training 100

yMarketingMatters

APRIL 15, 2013

Mobile marketing should definitely be an integral part of your overall marketing strategy. There are many ways to go mobile: Sending out mobile-optimized emails , enabling your website for mobile visitors, undertaking mobile advertising, Google Adwords for mobile and mobile SEO. Here are some facts and stats to consider.

Mobile 100

Mobile Smart Phone Marketing Adwords 100

Twist Image

APRIL 19, 2013

Once the business understands the capabilities, they can best define how these media properties can help them achieve their business goals (or how to best align marketing with the overall business strategy). It is the tone, look, feel, voice and consistency of how you execute against the strategy. business strategy. measurement.

Social Media 111

Social Media Adwords Small Business Loyalty 111

yMarketingMatters

JUNE 22, 2012

While social media marketing like Facebook, Google+, Pinterest, Twitter, and LinkedIn are getting tons of interest, email is still KING. Email is used far more than Facebook and Twitter combined. Twitter: 140 million tweets per day. I think the best networks for this are Facebook, Twitter, LinkedIn and Google+.

List 257

List Organization Tips Newsletter 257

Twist Image

MARCH 20, 2014

It''s not a Facebook or Twitter where everything seems like an advertorial. Even applying some level of performance-based advertising ( Google AdWords , Facebook ads , promoted Tweets, etc.) The above posting is my monthly column on marketing innovation for Strategy Magazine. google adwords. strategy magazine.

Instagram 97

Instagram Brands iPhone Adwords 97

yMarketingMatters

JUNE 4, 2013

You need to leverage this with a strong presence on major social channels like Facebook, Twitter, Linkedin and Google+ for real-time communication and service with your customers. Consumers rely on social media to research and make buying decisions and for customer service issues. This has critical implications for business.

Trends 100

Trends Smart Phone Marketing Mobile 100