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Not Tracking Social Media ROI is Your Fault

Convince & Convert

Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. It contains significant quantities of solid thinking, and provides a useful framework of six primary ways to measure social media effectiveness. click here to view and download the Social Media ROI Cookbook on Slideshare).

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Four Free Digital Marketing Tools for Non-Profits

Waxing UnLyrical

Google Grants for Google AdWords Google offers $10,000 per month free advertising to qualified 501(c)(3) nonprofit organizations serving the arts, education, health, science, technology, and volunteering. AdWords campaigns require keyword research, account set up and maintenance, and ongoing tweaking and optimization to get results.

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The Future Of Marketing: You Connected To Your Toaster

Twist Image

It could have been for a local restaurant, something from the tourism council, a car dealership or even for a bottle of fine hooch. The AdWords of life. Brands like it for other reasons (and yes, there are some that feel that AdWords is no longer what it used to be). mass media. media company. social media.

Adwords 101
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Become a Digital Marketing Certified Associate (DMCA) with Simplilearn

Kikolani

Google Analytics and Google Adwords Certifications. Next, you have Jennifer Evans Cario , President of SugarSpun Marketing and Adjunct Professor for Rutgers University’s online Social Media Mini MBA program. Official Facebook Certification coming later this year for Certified Buying and Certified Planning Professionals.

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Fetching Friday – Resources Mashup & Kitten Meets Hedgehog

Kikolani

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on kikolani.com. Why Google+ Is the Best Social Platform for Content Marketers – On Google+, your network impact extends beyond the social media domain. Blogging / Content.

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