Oktopost

NOVEMBER 14, 2017

From conferences to a Google Adwords campaigns, every marketing activity is measurable and quantifiable today. Yet, when it comes to social media, the majority of marketing leaders – namely, CMO’s – still struggle to evaluate the channel’s effectiveness in terms of ROI.

Social Media 130

Social Media Adwords Data ROI 130

SocMed Sean

JUNE 25, 2019

SocMedSean - Social.Media.Sean [SOLUTION] Six Tips for Managing Your Social Media Over Holiday Vacations Holidays and vacations are the most exciting part of every year. When social media is part of running your business, it can be hard to decide if you want to take a break off your work or not. Pretty, cool right?

Social Media 197

Social Media Tips Team Notification 197

agora pulse

SEPTEMBER 23, 2020

Have you taken a good hard look at your social media goals? One of the biggest challenges that social media managers face is bridging the disconnect between social media goals and the business goals of the company. Why Do Social Media Goals Matter? Social media goals hold you accountable.

Social Media 144

Social Media ROI Social Media Management URL 144

agora pulse

DECEMBER 13, 2018

For social media managers this time of year is less about decking the halls with boughs of holly and more about planning for 2019. The social media landscape is changing fast and with tougher KPIs, changing technologies and new techniques, it’s more important than ever to stay ahead of our game. GDPR Seeps Into Social.

Social Media 132

Social Media UGC Adwords Influencer 132

agora pulse

APRIL 1, 2020

Need a new job in social media? If you are a social media manager who has just lost her job, I’d like to help you get back on your tweeting feet. Start by saying this to yourself: Even in turbulent times, social media jobs are out there. Where to Immediately Look for Social Media Jobs.

Social Media 129

Social Media Social Media Management How To Course 129

Social Media Marketing

MARCH 7, 2018

Gone are the days when social media platforms were just a means of socializing and a virtual school reunion. This new avatar of social media is called Social Media Marketing. This can be done with better consumer insights which are provided with the huge penetration of social media into consumer data.

Social Media 85

Social Media Telecommunications Avatar Microblogging 85

Sherrilynne Starkie

DECEMBER 20, 2020

This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge. How Canadians use Social Media. Canadians love social media. An Integrated Digital Media and Marketing Framework. Paid Owne Shared Earned Media Framework.

Marketing 367

Marketing Syndication Adwords News 367

agora pulse

MARCH 28, 2018

Subscribe to the Social Media Lab Podcast via iTunes | Stitcher | Spotify | Google Play | RSS. Social Media Lab March Wrap Up. Each month in the Social Media Lab we run experiments on organic and paid social. Our first experience using Adwords, with an in-depth look at search terms.

Social Media 96

Social Media Adwords RSS Study 96

agora pulse

MARCH 28, 2018

Subscribe to the Social Media Lab Podcast via iTunes | Stitcher | Spotify | Google Play | RSS. Social Media Lab March Wrap Up. Each month in the Social Media Lab we run experiments on organic and paid social. Our first experience using Adwords, with an in-depth look at search terms.

Social Media 96

Social Media Adwords RSS Study 96

yMarketingMatters

JULY 9, 2015

Enhance and boost your Google Adwords campaign. Use these trending keywords in your blogs and social media posting for that day or week. The post Social Media Updates: June appeared first on yMarketingMatters. You will have more chances that Google will rank your content in top search results.

Social Media 100

Social Media Adwords Banking Notification 100

Sherrilynne Starkie

DECEMBER 6, 2017

And they need be bona fide social media and inbound marketing experts. This is where new industry certifications come into play, and Google Adwords and Analytics are great starting points. Adwords certification demonstrates basic and advanced proficiency in online advertising.

Skills 179

Skills Adwords Hubspot HootSuite 179

agora pulse

APRIL 25, 2018

Social Media Lab April Wrap Up. We are constantly testing many different aspects of social media (both paid and organic) so that you don’t have to guess what works or doesn’t work. AdWords: Is it Cost Effective to Target General Search Terms? What Is The Social Media Lab?

Social Media 65

Social Media Adwords Forums RSS 65

agora pulse

APRIL 25, 2018

Social Media Lab April Wrap Up. We are constantly testing many different aspects of social media (both paid and organic) so that you don’t have to guess what works or doesn’t work. AdWords: Is it Cost Effective to Target General Search Terms? What Is The Social Media Lab?

Social Media 65

Social Media Adwords Forums RSS 65

Sherrilynne Starkie

MAY 2, 2018

Changes to social networks come fast and furious. When it comes to social media, the changes keep coming fast and furious. Users get new and interesting ways to connect and interact on several social media platforms too. Google has created a new audience segment in AdWords called “light TV viewers.”

Social Networking 230

Social Networking Adwords API YouTube 230

Webbiquity SMM

APRIL 11, 2011

Social media monitoring tools continue to proliferate in number and advance in functionality. It’s admittedly a squishy measure, not likely to sit well with the social media ROI crowd; it will make your CEO’s eyes roll and your CFO blanch, but those who really get social media intrinsically know how crucial this is: karma.

Metrics 176

Metrics Social Media Adwords ROI 176

Small Business Mavericks

APRIL 20, 2011

According to an article on My Edmonds News website, small businesses stand to profit more from social media than big businesses or corporations. So what is meant by social media? Small businesses owners only have to spend a few minutes a day on two or three social networking sites to see any benefits.

Social Media 156

Social Media Small Business Case Study Press Release 156

Webbiquity SMM

APRIL 11, 2011

Social media monitoring tools continue to proliferate in number and advance in functionality. It’s admittedly a squishy measure, not likely to sit well with the social media ROI crowd; it will make your CEO’s eyes roll and your CFO blanch, but those who really get social media intrinsically know how crucial this is: karma.

Metrics 167

Metrics Social Media Adwords ROI 167

Razor Social

JULY 13, 2017

When you share a link on social media channels, are you able to properly attribute your website traffic to a specific link? Google Analytics can help you understand and analyze referral traffic coming from different social media channels. Use Google Campaign URL Builder.

Social Media 111

Social Media URL How To Analytics 111

Sherrilynne Starkie

DECEMBER 20, 2020

This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge. How Canadians use Social Media. Canadians love social media, especially in Ottawa. An Integrated Digital Media and Marketing Framework. Definition: Owned Earned Shared Paid Media.

Marketing 195

Marketing Syndication Adwords Campaign 195

Razor Social

NOVEMBER 29, 0002

Are you using the right social media analytics tools to monitor, assess and improve your social media performance? What analytics are you measuring and what should you be measuring in your social media tracking ? The Social Media Analytics Compass. Tools used for Social Media Analytics.

Analytics 89

Analytics Social Media How To Analysis 89

Ari Herzog

FEBRUARY 27, 2012

When you need a social media manager, think of me? As I elaborate on LinkedIn : I am looking for a full-time job as a social media manager. As I elaborate on LinkedIn : I am looking for a full-time job as a social media manager. Not bad for a site that’s never used Google AdWords or PPC campaigns.

Social Media Management 132

Social Media Management Social Media Adwords Case Study 132

Harp Interactive

NOVEMBER 2, 2010

Companies big and small are embracing social media and quickly diving head-first into the (deep, unfathomable) ocean of search engine optimization. Early adopters of integrated social media and search strategies are seeing improved results in both areas, results that are greater than the sum!

Social Media 337

Social Media How To Engineering Strategy 337

Twist Image

APRIL 19, 2013

Social Media doesn''t work for the vast majority of small businesses. That was the main message in the USA Today article titled, Study: Social media a bust for small businesses , published on April 17th, 2013. Yet, almost 50% say they''ve increased their time spent on social media, and only 7% have decreased their time.

Social Media 111

Social Media Adwords Small Business Loyalty 111

Sherrilynne Starkie

JUNE 27, 2018

This week's top 5 social media must-know news including Google Ads, Instagram AI, Twitter Media, Facebook Kids and Voice Search. Google shelves Adwords. followers . Top Five: Major Ad overhaul at Google. Listly by Sherrilynne Starkie. Follow List. Embed List. Introduces Google Ads. Jun 27, 2018.

Google 170

Google Adwords Case Study Sports 170

Atom Thought

SEPTEMBER 3, 2010

GAP prepares one to work efficiently on Google’s adwords platform, meaning it allows one to understand the mechanics of adwords, the account structure, keyword discovery, billing and campaign setting, know hows, and many things that as a Marketing Head or a Marketing Manager one could outsource or leave it for an operations expert to handle.

Advertising 221

Advertising Google Adwords Engineering 221

Sprout Social

APRIL 19, 2017

Social media ROI is no different. These are the types of questions that often come up when you’re trying to figure out how social pays off for your business. However, those questions don’t speak to the true value of social. Social ROI Isn’t Just Transactional. Social Impacts More Than Just Social.

Social Media 105

Social Media How To ROI Hashtag 105

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? 25 Social Media Facts and Statistics. e-Strategy Trends ). e-Strategy Trends ).

Social Media 245

Social Media B2B SEO Marketing 245

Small Business Mavericks

FEBRUARY 6, 2011

» Is E-mail Marketing More Effective Than Social Media Marketing? What may surprise many small business owners is that social media marketing is so far down the list, especially when it comes to two-way communications. This compared to only 8% for search engines and 5% for social media.

Social Media 187

Social Media Marketing Small Business Case Study 187

Convince & Convert

JULY 29, 2012

Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. It contains significant quantities of solid thinking, and provides a useful framework of six primary ways to measure social media effectiveness. click here to view and download the Social Media ROI Cookbook on Slideshare).

ROI 138

ROI Social Media Social CRM Survey 138

Sherrilynne Starkie

OCTOBER 15, 2018

this is the integraged digital media framework I use with my clients, no matter the challenge. How Canadians use Social Media. Canadians love social media. An Integrated Digital Media Framework. Most people think of media as being in two blocks: social media and mainstream media.

Marketing 199

Marketing Syndication Adwords Social Media 199

Saying It Social

JULY 22, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How Social Media ROI is like Santa Claus I entered this contest where I had to post “sweet&# advice about social marketing. Thank you in advance for your support!!

ROI 128

ROI Social Media StumbleUpon Digg 128

Small Business Mavericks

APRIL 4, 2011

The ONLY Way To Manage Your Twitter Account » Is Social Media Inherently Viral? Social media offers Internet marketers a powerful way to get our message across, but it is work. 3 Responses to “Is Social Media Inherently Viral?&# Did you know Jackie Chan died? I didn’t either.

Social Media 98

Social Media Case Study Press Release Small Business 98

Marketing to Serve

NOVEMBER 13, 2017

Whether you are a Google AdWords veteran, or you have just made the decision to enter the online advertising world, an understanding of Google AdWord’s keyword types is crucial. What is a Google AdWord’s keyword? For those newest to Google AdWords, welcome on board. Which type of Google AdWord keywords?

Adwords 68

Adwords Advertising Types Google 68

Techipedia: Tamar Weinberg

JANUARY 17, 2012

Google AdWords advertisers are increasingly being held accountable for the quality of their customer service. Google has integrated star ratings from consumer review sites like Epinions or Biz Rate – but only sites with four out of five stars or greater results get an extra line in AdWords with their star ratings.

Adwords 171

Adwords Price Review Privacy 171

The Social Media Incubator

DECEMBER 16, 2013

In the past, Google Adwords users could use the Google AdWords Keyword Research Tool while logged into their accounts. To use Keyword Planner, you have to be logged into your Google AdWords account. To use Keyword Planner, you have to be logged into your Google AdWords account. Online, things change – rapidly.

Research 125

Research Adwords SEO Engineering 125

The Realtime Report

FEBRUARY 4, 2017

Google Analytics can help you boost your social media engagements, increase your conversion rates, and ultimately achieve business goals. The AdWords reports in GA provide you the details of post click performance metrics for visitors who clicked on your AdWords ads and then visited through to your website. Tag Manager.

Analytics 70

Analytics Adwords Google Marketing 70

yMarketingMatters

JUNE 4, 2013

Here we go: Social Business Has Risen. You cannot afford to ignore social media. Consumers rely on social media to research and make buying decisions and for customer service issues. This should be the year that your small business becomes confident and adept at social media.

Trends 277

Trends Smart Phone Marketing Mobile 277