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Not Tracking Social Media ROI is Your Fault

Convince & Convert

white paper. This is one of my favorite examples of self-contained social media ROI , from the fast casual chain California Tortilla. Even The Social Media ROI Cookbook includes little discussion into social’s critical role in loyalty and retention.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

Social CRM is still confusing. Only 16% of companies say they currently have a social CRM system in place. 21% plan to implement such a system in the coming year, but another 17% “don’t know what a social CRM system is and why businesses need it.” Think AdWords isn’t important?