article thumbnail

A digital media framework for smart marketing communications

Sherrilynne Starkie

Before 2005 this would have included customer magazines, flyers or newsletters. We also recommended Google AdWords. Shared Media includes social media but it’s more. It includes partnerships, alliances, syndicates and more. Owned Media is self-published content. In the old days, we used to call it advertorial.

Marketing 367
article thumbnail

A digital media framework for smart marketing communications

Sherrilynne Starkie

Before 2005 this would have included customer magazines, flyers or newsletters. We also recommended Google AdWords. Shared Media includes social media campaigns but it’s more. It includes partnerships, alliances, syndicates and more. Owned Media is self-published content. In the old days, we used to call it advertorial.

Marketing 195
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Attack of the Consumer! The Many Ways Consumers Can Put You Out of Business Online

Techipedia: Tamar Weinberg

Google AdWords advertisers are increasingly being held accountable for the quality of their customer service. Google has integrated star ratings from consumer review sites like Epinions or Biz Rate – but only sites with four out of five stars or greater results get an extra line in AdWords with their star ratings. Like this post?

Adwords 171
article thumbnail

SEO Strategies: Optimisation Ideas for Your Google+ Page

Mindjumpers

AdWords – Link your Page to these, so you can keep on adding +1 count to your ads. +1 1 Buttons – Make sure you add your official website, webpages, e-mail newsletters, and blog with these to get the count mentioned previously. Additionally, create posts regularly and remember to “tag” other members.

SEO 258
article thumbnail

A digital media framework for smart marketing communications

Sherrilynne Starkie

Before 2005 this would have included customer magazines, flyers or newsletters. We also recommended Google AdWords. Shared Media includes social media but it’s more. It includes partnerships, alliances, syndicates and more. Owned Media is self-published content. In the old days, we used to call it advertorial. In Summary.

Marketing 199
article thumbnail

Mobile Is Here – Are You Ready for Mobile Marketing?

yMarketingMatters

There are many ways to go mobile: Sending out mobile-optimized emails , enabling your website for mobile visitors, undertaking mobile advertising, Google Adwords for mobile and mobile SEO. Check with your email service provider to find out how many people are reading your e-newsletter on a mobile device.

Mobile 231
article thumbnail

22 Simple Tips to Grow Your Email List Organically

yMarketingMatters

Try Google AdWords (Pay Per Click): You may want to test the waters with this, starting off with a small budget. Include Archives of Your Newsletters on Your Website and Landing Page: People like to browse older newsletters (or your blog) for content and to see an example of what they signing up for, so make sure these are accessible.

List 257