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How a social media consultant can help your business

Sherrilynne Starkie

When you figure that nine out of ten Canadian adults use social media, it’s clear where the best marketing opportunity is. Many organizations are on social media, yet they don’t see tangible business advantages. It can seem like social media is a waste of both time and resources in a world of competing priorities.

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Must have digital skills for PR pros

Sherrilynne Starkie

And they need be bona fide social media and inbound marketing experts. This is where new industry certifications come into play, and Google Adwords and Analytics are great starting points. Adwords certification demonstrates basic and advanced proficiency in online advertising.

Skills 179
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Marketing Mix Tape: Do These 6 Things to Bring More Traffic to Your Website Now

Firebelly

The average YouTube video holds 37% of viewers’ attention to the last second, according to Hubspot. Aside from YouTube, all other big name social channels are putting substantial importance on video content – it’s captivating, it’s winning and it produces results for companies that incorporate it correctly.

Marketing 181
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How to Create A Linkedin Strategy for B2B Brands

Social Media Strategies Summit

Where else would they go besides social media? Social media is the most popular platform for B2B marketing, says Content Marketing Institute: 83% of marketers are going this route. According to HubSpot, 66% of marketers claim social media brought in new leads with as little as spending six hours a week on SMM.

B2B 130
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How to Sell on Instagram: A Stories Strategy That’s Generated ‘Hundreds of Thousands’ in Sales

Buffer Social

It generates 400-600 new leads per week from social media, with half of those leads coming directly from Instagram. Yet as the company grew, social media took over as the #1 way to generate new business and Instagram is now Kettlebell Kings most successful marketing and acquisition channel.

Instagram 108
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Interview with Dave Chaffey of Smart Insights

Buzz Marketing for Technology

We were looking at optimizing targeted landing pages through Siebel for different search behaviors even then before some of today’s well-known marketing automation services like HubSpot, Marketo and Salesforce were even established. Here there must be the right balance between paid, owned and earned media.

B2B 100
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How to Sell on Instagram: A Stories Strategy That’s Generated ‘Hundreds of Thousands’ in Sales

Buffer Social

. ‘Most of our biggest deals and business development relationships have come through Instagram’ There was a time, when Kettlebell Kings first started out, that Google AdWords campaigns and a compelling free shipping offer — “the first of its kind in the kettlebell space,” Jay said — were its main marketing tactics.

Instagram 100