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Why your AdWords Landing Pages Should Match your Brand

Idaconcpts

We spend so much time optimizing our Adwords campaigns, to filter out the searches we do not need, ensure our ads are well-positioned and don’t cost the earth. Adwords landing pages can have much more freedom than pages on your website, as typically you can forgo much of the optimization you do on your main site to appease search engines.

Adwords 132
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The Best Tools for Keyword Research, Competitive Analysis and Trending Topics

Adam Sherk

Google AdWords: Keyword Planner. Google’s Keyword Planner has become a hassle for new users to set up since it now requires having an AdWords account. Google Trends. Editorial teams like using Google Trends because there is no sign-up or login required. Google Webmaster Tools: Search Queries.

Analysis 241
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Google Moves Map Image in Search Results

Bill Hartzer

I have noticed a change in how Google is displaying the search results for certain cityname+keyword searches. For those of you who often search for something that includes a location (or a city name) along with a keyword, you might be interested in how Google is changing the search results. But, it may be just a random thing.

Google 93
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Attack of the Consumer! The Many Ways Consumers Can Put You Out of Business Online

Techipedia: Tamar Weinberg

Google AdWords advertisers are increasingly being held accountable for the quality of their customer service. Google has integrated star ratings from consumer review sites like Epinions or Biz Rate – but only sites with four out of five stars or greater results get an extra line in AdWords with their star ratings.

Adwords 171
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Google To Introduce Opt Out Browser Plug In For Analytics

Saying It Social

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Google To Introduce Opt Out Browser Plug In For Analytics Up until just a few minutes ago when I started reading some reports about what I’m about to tell you, I’ve been a huge Google “junkie&#. What are your feelings?

Analytics 124
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Facebook can’t be stopped and here’s why!

Buzz Marketing for Technology

Facebook also overtook Google in page views just recently. In my Top 10 B2B Marketing Predictions for 2010 blog post last year I called that day to be February 14, 2010 (betting on the social activity that the holiday brings) but I was actually 2 months late – the first time Facebook surpassed Google was on Christmas day 2009.

Facebook 260
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The Complete Beginner’s Guide to Quora Ads

agora pulse

When it comes to deciding where to advertise online, the first platforms you’ll probably think of are Facebook and Google. eMarketer expects 78% of total US search ad revenues to go to Google and 73% of total US digital display ad revenues to go to Facebook this year. The data speaks for itself. Not necessarily. Don’t worry.

Adwords 133