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How to Create A Linkedin Strategy for B2B Brands

Social Media Strategies Summit

Today, the focus will be on Linkedin and how it can help B2B brands. LinkedIn is a social media platform that is more suitable for professions rather than entertainment, making it rather effective for B2B marketing. Consider the following statistics from LinkedIn: 94% of B2B marketers use LinkedIn for content marketing.

B2B 130
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How to Run a Social Media Competitive Analysis

Social Media Strategies Summit

Step #1: Identify Your Social Media Competitors Google might seem like an odd place to start a social media audit. For this step in the process, we’ll use the Google Adwords Keyword Planner to find sites ranking for similar keywords. Once logged in, click the big box that says Discover new keywords.

Analysis 186
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Why your AdWords Landing Pages Should Match your Brand

Idaconcpts

We spend so much time optimizing our Adwords campaigns, to filter out the searches we do not need, ensure our ads are well-positioned and don’t cost the earth. Adwords landing pages can have much more freedom than pages on your website, as typically you can forgo much of the optimization you do on your main site to appease search engines.

Adwords 132
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The Real Reason Google Removed Google Authorship Photos From Search Results

Bill Hartzer

We all want to know the real reason why Google removed Google Authorship Photos from the search results, right? I wrote in my post about Google removing Google Authorship photos that John Mueller from Google responded with a reason. But Google doesn’t care about that. ” Google Search Engines'

Google 134
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GAP (Google Advertising Professional) Certification! Useless or Useful?

Atom Thought

GAP- Google certified advertising professional has been a buzz word in India for about 5 years now. As a person who has worked in Google, cleared GAP certification, and who heads a business unit now outside of Google, I have a specific take on it’s importance for a Marketing Manager in an enterprise.

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A digital media framework for smart marketing communications

Sherrilynne Starkie

Almost half of Canada’s population, 44 per cent, are on LinkedIn. Encouraging residents’ to leave Google Reviews will drive the apartments’ website up search rankings and build word of mouth. Google is prescriptive about how to present information. We also recommended Google AdWords.

Marketing 367
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Things Bloggers Should Know Before Using Google Adwords

ProBlogger

Google Adwords has been the most popular tool for online advertising. Many popular blogs are already using Google Adwords to popularize and monetize the sites. While you might already be using other advertisement platforms, Google Adwords opens new ways to rise to the top.

Adwords 45