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The Social Media Incubator

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How Will We Do Keyword Research Now?

The Social Media Incubator

DECEMBER 16, 2013

For years, Google provided marketers with its keyword research tools, free of charge. Search Engine Optimization specialist, Caroline, Melberg , has been recommending the Google Keyword Research Tool for years as a great place to start your keyword research. Everyone else could use the external tool, without needing to be logged-in.

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Research Adwords SEO Engineering 125
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How to Measure Your Facebook Ad ROI

The Social Media Incubator

JULY 10, 2013

One of the common misconceptions about online advertising – whether we’re talking about Facebook , Google AdWords or something else – is that click-through rates are an adequate measure of success. There’s no area where that’s more true than in Facebook advertising. They’re not.

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