Techipedia: Tamar Weinberg
JANUARY 17, 2012
Google AdWords advertisers are increasingly being held accountable for the quality of their customer service. Google has integrated star ratings from consumer review sites like Epinions or Biz Rate – but only sites with four out of five stars or greater results get an extra line in AdWords with their star ratings.
Techipedia: Tamar Weinberg
APRIL 24, 2012
For example, some firms tie one phone number to all of their Google AdWords ads. Other firms tie a phone number to each keyword within the AdWords campaign. Depending on how broadly or precisely you want to track, a handful or a much larger number of phone numbers can be used.
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Techipedia: Tamar Weinberg
NOVEMBER 13, 2012
Think about how Google became so successful. There were search engines before Google and there were PPC platforms before AdWords. What Google did was to creatively pivot around existing platforms and do a better job of being more relevant – for consumers and targeted for advertisers. Cartoon Credit: Gaping Void.
Techipedia: Tamar Weinberg
MARCH 12, 2015
When we decided to start marketing our app, we tried Google AdWords, social ads, social media, and a bunch of other tactics to help market our app. So off to Google I went to search for “fashion bloggers.” This blogger list was automatically generated, rather than spending days compiling a list with Google.
Techipedia: Tamar Weinberg
JANUARY 5, 2010
Twitter Twitter, the Most Important Website Since Google (97th Floor): Yes, Twitter is that important. 8 Lessons Learned as a Brand on Twitter (tins/Rick Klau): Rick Klau works for Google. He talks about what he has learned by maintaining a brand presence on Twitter: specifically, Google’s Blogger account.
Techipedia: Tamar Weinberg
AUGUST 24, 2011
Purchasing Clicks (PPC Advertising) – Google Adwords is the most common example of pay per click marketing. You pay Google for advertising your sales funnel each time a web surfer clicks on your advertisement. One can lose their shirt and then some overnight with Adwords. What should you look out for?
Techipedia: Tamar Weinberg
JANUARY 5, 2011
5 Extreme Tactics for Removing a Reputation Attack from Google’s Index (Trackur): I like Andy Beal’s extreme tactics post: find a real violation and get them kicked out of Google. Once you’re there, it’s even harder to get ranked within Google Universal search. You can learn a lot from him. Works for me.
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