Small Business Mavericks

JANUARY 16, 2014

Google has developed a WordPress plugin for publishers that does two things: Allows you to add AdSense ads easily to your WordPress blogs and websites. Speculation aside, I think what Google is doing here is 1) giving a stamp of approval to WordPress sites and 2) laying the groundwork for being of more value to publishers.

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WordPress Publishing Google Adsense 101

Small Business Mavericks

JULY 2, 2013

You can’t do local keyword research through Google AdWords’ External Keyword Research Tool. However, Google does have other tools you can use for local keyword research. The one I like is Google Trends. So how do you conduct keyword research for your local search terms through Google Trends?

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Research Trends Google Small Business 114

Small Business Mavericks

MARCH 28, 2014

If you do any pay-per-click advertising, you would do yourself well to track your performance in Google Analytics. Click on Acquisitions then on AdWords then in Keyword Positions. PPC for Small Business google analytics keyword positioning keywords PPC PPC keywords' This can be easily done.

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Analytics Google Adwords Metrics 98

Small Business Mavericks

MAY 5, 2011

Google does that automatically for you based on your IP address, or based on your personalized settings if you are a user of Google’s personalized search features. I’m pretty certain, and I’m sure Frank would agree, that Google Places will be the main focus on Google’s local efforts far into the future.

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Small Business Google Case Study Press Release 170

Small Business Mavericks

DECEMBER 18, 2013

PPC Hero has a post about alternative ad networks to Google AdWords. I wouldn’t recommend giving up on Google AdWords, of course. However, you’ll get more traffic from Google if you write good ads and have a high quality landing page. The top two on the list are Bing and Facebook. Surprised?

Small Business 101

Small Business Adwords Advertising Google 101

Small Business Mavericks

FEBRUARY 26, 2011

» Content Farms: Did Google Go Far Enough? Thursday, Google introduced a new algorithm to reduce the rankings of content farms in its search results. The interesting thing here is that the algorithm was introduced just days after a Google Chrome extension allowing users to block content farms from their search results.

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Google Content Case Study Press Release 150

Small Business Mavericks

JUNE 2, 2014

Panda 4.0 – Google’s latest algorithm change publicized this week – isn’t a “sweeping overhaul” but merely another change Google is making in their continued quest to rid the web of spammy content and sites. eBay created a major AdWords campaign that was by all accounts completely spammy.

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Adwords Paid Search Small Business Google 93

Small Business Mavericks

FEBRUARY 5, 2014

If you’ve been wondering why your quality scores are going down at Google AdWords even while you increase the click-throughs to your PPC ads, there is one particular element that you should pay attention to and check on first before you do anything else. Believe me, Google will notice this and it will affect your quality score.

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Adwords Widget Small Business Google 98

Small Business Mavericks

DECEMBER 14, 2012

Google has been using negative words for a long time in its PPC model, Google AdWords. Twitter’s sponsored tweets are a lot less expensive than Google AdWords ads are simply because there is less demand. Now, Twitter can compete more aggressively with its sponsored tweets equivalent. And, guess what?

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Twitter Adwords Compete Price 101

Small Business Mavericks

FEBRUARY 2, 2011

» Who’s The Bad Guy, Google Or Bing? Google claims Bing is copying its search results. I’d be curious to know if any of those signals and features include crawling Google’s search results. Evidently, Google thinks Bing could be doing something underhanded as well. That’s a bold claim.

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Google Press Release Case Study Small Business 79

Small Business Mavericks

FEBRUARY 21, 2012

The platform used is a keyword bidding system much like Adwords and similar keyword bidding advertising options. If conversion levels are good, and the bid price on your keywords are not too high, then Twitters self-serve platform may be better than Adwords. Google and Twitter share third and fourth at around 3.6%.

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Adwords Platform StumbleUpon Twitter 105

Small Business Mavericks

OCTOBER 16, 2013

Google has a market research tool that few people know about. You don’t need a Google account to use the tool. Click the country whose market you want to research and you can see your local monthly searches for that market and the average cost per click for AdWords ads. It’s called Global Market Finder.

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Research Tools Marketing Adwords 101

Small Business Mavericks

DECEMBER 3, 2014

Over at Search Engine Journal, Ellen Gipko has taken a look at Why Amazon and Facebook Are Gaining on Google and gives us what she sees as pivotal in this turf war. Google replaced Yahoo!, It is going head-to-head with Google on things like cloud computing and online advertising. owning the majority of the search traffic.

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Advertising Adwords Yahoo One Spot 107

Small Business Mavericks

SEPTEMBER 28, 2011

They want to steal you away from Google AdWords. Since Google AdWords has pretty much dominated Web advertising for almost a decade, Facebook is looking to get a piece of that action, and more than any other company they are poised to take a big bite out of Google’s chunk of the market. Here’s a test.

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Adwords Facebook Small Business Advertising 87

Small Business Mavericks

MARCH 18, 2015

Jennifer Slegg of The SEM Post makes a valuable point about PPC landing pages in her post on What SEOs Need To Know About Google’s Doorway Pages Search Ranking Adjustment. Google & Doorway Pages. What she is talking about is the looming Google update on doorway pages.

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Adwords Small Business Engineering SEO 70

Small Business Mavericks

APRIL 10, 2011

I think the Google Latitude check-in offers service could grow more popular in the next year or two. Google seems to be paying a bit more attention to this local mobile marketing product, which it seemed to have abandoned as of last year. You’d be competing only with offers for 60 places. That’s not bad.

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Small Business Case Study Press Release Marketing 156

Small Business Mavericks

AUGUST 8, 2013

Google AdWords campaigns. If so, how do you reach that demographic? There are a lot of ways to reach a demographic audience, be it a geographically-based audience, an age- or gender-based audience, or something else. Search engine optimization. Facebook ads. Video marketing. Social networking. Or some combination of the above.

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Adwords Analytics Engineering Social Networking 101

Small Business Mavericks

APRIL 7, 2011

» EzineArticles Says Keyword Density Is Important If you’ve been paying attention to the Google Panda update, you’ve noticed that EzineArticles – the largest article directory online – was hit and suffered a huge traffic loss. Chris Knight says he agrees with Google’s update.

Small Business 156

Small Business Directory Guidelines Case Study 156

Small Business Mavericks

APRIL 30, 2011

But due to a recent Google algorithm change, which everyone has started calling Panda, HubPages has had to undergo some policy changes. The benefits are simple: Free one-way links Enhanced reputation for the author New targeted traffic to your website And that’s just a start HubPages has done well to provide these benefits.

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Hubpages Small Business Case Study Press Release 156

Small Business Mavericks

APRIL 30, 2013

This advertising will initially be less expensive than Google AdWords, but I think the price of promoted tweets and promoted accounts will likely go up after the initial wave of new users. Promoted tweets and promoted accounts are a new way for businesses to attract the demographics that are important to you.

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Advertising Twitter Small Business Adwords 93

Small Business Mavericks

MAY 10, 2011

Now that Google is indexing Quora in its real-time search product , marketers have a strong incentive to hit Quora with link spam. If they’re not careful, Quora will end up being added to Google’s content farm list. Quora is going to experience the same problem.

Small Business 156

Small Business Twitter Case Study Press Release 156

Small Business Mavericks

MAY 6, 2011

It is almost near consensus that Google finds page load speed important. A recent announcement that Google Analytics can now track and report page load speed should put any doubt to rest. I believe Google uses page load speed to determine search engine rankings. Check it out and fix the problems. Your site visitors expect it.

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Small Business Case Study Press Release Adwords 150

Small Business Mavericks

APRIL 13, 2011

It’s a search engine for veterinarians powered by Google. Here’s the catch: That’s IF they find the MyVeterinarian.com website, which doesn’t have particularly high rankings at Google for the search term “veterinarian.&# The concept is nothing new. And the benefits are always the same.

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Small Business Engineering Case Study Press Release 161

Small Business Mavericks

APRIL 19, 2011

Google slapped the article directories hard, so hard that you might not want to keep putting your articles there. Try HubPages, Google Knol, and Squidoo Lenses. But recently, article marketing has taken a huge turn – for better and for the worse. They may work and they may not. Even niche-related blogs.

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Hubpages Marketing Case Study Press Release 156

Small Business Mavericks

JUNE 12, 2015

If you use Google AdWords for keyword research, you’ll get a lot of keywords as recommendations based on their relevance to the keyword you are researching. Your keyword research tool may not recommend a certain long-tail phrase because Google doesn’t know your business. Get in the business of drilling down.

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Tips Adwords Research Engineering 70

Small Business Mavericks

APRIL 28, 2011

Hurley and Chen are co-founders of YouTube, which they sold to Google awhile back. But unless you’ve heard the news, you might not guess who the buyers were. Do the names Chad Hurley and Steve Chen mean anything? How about YouTube? So I suppose they had the money to buy the struggling social bookmarking website.

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Delicious Yahoo Social Bookmarking Case Study 156

Small Business Mavericks

APRIL 9, 2011

Google Places, Yahoo! I highly recommend that you invite your customers to do this. And if you’d prefer to receive good reviews, just provide good customer service and you are more likely to attract positive reviews rather than negative. Local, and Bing all offer reviews of local businesses. and invite them to review your business.

Small Business 156

Small Business Review Case Study Press Release 156

Small Business Mavericks

APRIL 26, 2011

Pose the question in such a way that they will answer with the answers to exact questions that someone might query in Google. Here’s a real simple suggestion: Ask your clients.

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Small Business Case Study Press Release Adwords 161

Small Business Mavericks

APRIL 2, 2011

» The Human Side Of Local Search Frank Reed has a thoughtful post at WebProNews about Bing, Google, and Local Search. He says that Bing can lead in local search by being the “anti-Google.&# By posting this to the world, Frank Reed runs the risk of Google picking up on the idea and implementing it.

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Case Study Press Release Small Business Adwords 87

Small Business Mavericks

MAY 4, 2011

Google Goes Local With Local Search » 3 Timeless Copywriting Techniques Ever wonder how effective copywriters manage to get people to click their links and read their content?

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Case Study Press Release Small Business Adwords 161

Small Business Mavericks

APRIL 25, 2011

But 85% of your traffic is going to come from Google and Bing. If you are spending your time in just the reverse, then I’d say you’ve got it backwards. Don’t get me wrong. Social media is good. It’s fun. And you can generate traffic and sales from it. That’s SEM.

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Small Business Case Study Marketing Press Release 161

Small Business Mavericks

APRIL 20, 2011

Community Involvement Affiliations Join Our Team Media Kit 1 on 1 Strategic Planning Website Health Check-up Website Design, Development & Promotion Social Media Services Social Media Step-by-Step Webinar Customized Social Media Road Map Social Media Implementation Online Marketing Services SEO / Web Promotion Online Reputation Management PPC / Google (..)

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Social Media Small Business Case Study Press Release 156

Small Business Mavericks

MAY 1, 2011

If you’ve claimed your business listing in Google Places, Bing Local, and Yahoo! A Web citation is any place off of your own website that mentions your business, web address, or Local business listing information without an accompanying link. So how can a non-link affect your search rankings?

Small Business 173

Small Business Real Estate Hubpages Case Study 173

Small Business Mavericks

MAY 3, 2011

Community Involvement Affiliations Join Our Team Media Kit 1 on 1 Strategic Planning Website Health Check-up Website Design, Development & Promotion Social Media Services Social Media Step-by-Step Webinar Customized Social Media Road Map Social Media Implementation Online Marketing Services SEO / Web Promotion Online Reputation Management PPC / Google (..)

Small Business 156

Small Business Twitter Case Study Press Release 156

Small Business Mavericks

APRIL 29, 2011

Community Involvement Affiliations Join Our Team Media Kit 1 on 1 Strategic Planning Website Health Check-up Website Design, Development & Promotion Social Media Services Social Media Step-by-Step Webinar Customized Social Media Road Map Social Media Implementation Online Marketing Services SEO / Web Promotion Online Reputation Management PPC / Google (..)

Content 156

Content Hubpages Case Study Press Release 156

Small Business Mavericks

MARCH 4, 2011

The True Meaning Of Content » Why Article Marketing Will Never Die A couple of days ago I wrote about Google’s recent algorithm change and how it is beating down the article directories. However, I didn’t definitively answer the question about whether article marketing will die. You must be logged in to post a comment.

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Directory Marketing Case Study Press Release 98

Small Business Mavericks

APRIL 18, 2011

Community Involvement Affiliations Join Our Team Media Kit 1 on 1 Strategic Planning Website Health Check-up Website Design, Development & Promotion Social Media Services Social Media Step-by-Step Webinar Customized Social Media Road Map Social Media Implementation Online Marketing Services SEO / Web Promotion Online Reputation Management PPC / Google (..)

Small Business 156

Small Business Tweetdeck Twitter Case Study 156