Josh S Peters

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The Convergence of Search and Social Part 7 – A Strategy Framework

Josh S Peters

Use Google and look for research done by others about your target demographic. Check Google adwords tools and trends to find the search terms used most by your consumer and your competitor’s consumer. Use outreach to get links from highly relevant sources, the kind that your customers (and Google) find valuable.

Strategy 186
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10 Marketing & Promotion Tips to Help You Get More Traffic

Josh S Peters

Get started by visiting the Google Adwords homepage and signing up to the world’s largest PPC advertising network: adwords.google.com. Some great ones are: https://www.kissmetrics.com and Google Analytics. . You can also try Yahoo Ads as one alternative: [link] . Create a Social Media Presence . Network in your Niche .

Tips 165
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A little bit of PPC Strategy | Shuaism

Josh S Peters

Check out Google Website Optimizer SEO – Make sure all of your SEO basics are taken care of so that when Google checks everything you get a good quality score on the site side of things. A/B testing – This is where you test different versions of your creative to find which one works the best. Are they the right ones?

Strategy 100
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The Convergence of Search and Social Part 5 – Paid Media’s Place

Josh S Peters

This includes billboards, commercials, ads, Google AdWords, Facebook ads, paid StumbleUpon posts, sponsored Reddit or Digg posts, promoted Tweets, sponsored YouTube videos, sponsored forum topics, paid wiki entries, etc. When you think about search and paid the first thing that comes to mind is Google AdWords.

Wiki 178