Adam Sherk

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The Best Tools for Keyword Research, Competitive Analysis and Trending Topics

Adam Sherk

Google AdWords: Keyword Planner. Google’s Keyword Planner has become a hassle for new users to set up since it now requires having an AdWords account. Google Trends. Editorial teams like using Google Trends because there is no sign-up or login required. Google Webmaster Tools: Search Queries.

Analysis 241
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A Simple Workflow for Keyword Research for Content Planning

Adam Sherk

I also wanted to point out some helpful tools to use at various stages of the process: Google AdWords Keyword Tool (soon to be discontinued in favor of the Keyword Planner which requires an AdWords account). Google Trends. Site Analytics (Omniture SiteCatalyst, Google Analytics, etc.).

Research 183
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Has Search Interest in Celebrity Gossip Peaked?

Adam Sherk

According to Google Trends, yes. Google Trends Graphs No Longer Embedded in Search Results? While doing some research I was surprised to see that search interest in the keyword phrase [celebrity gossip] peaked around 2009. As for celebrity gossip, despite the decline it is clear that it is still a priority term.

Adwords 133
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Press Release Optimization Checklist and Tips

Adam Sherk

Use keyword research tools such as Google AdWords Keyword Tool and Google Insights for Search to evaluate and refine candidates and discover popular variations. Check what news stories and press releases currently come up for your top candidates in Google News and Yahoo News. Google News Optimization Tips.

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Do People Search for “Breaking News”?

Adam Sherk

And if I want to get an overview of the current news of the day I’ll go to Google News or Yahoo! However, according to the Google Adwords Keyword Tool , some people do: Currently CNN.com and MSNBC.com are the top two listings in Google for “breaking news.” News , or direct navigate to a major news site.

News 100
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Do People Search for “Breaking News”?

Adam Sherk

And if I want to get an overview of the current news of the day I’ll go to Google News or Yahoo! However, according to the Google Adwords Keyword Tool , some people do: Currently CNN.com and MSNBC.com are the top two listings in Google for “breaking news.” News , or direct navigate to a major news site.

News 100
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Editorial SEO Tactics for the Newsroom

Adam Sherk

Keyword research tools like the Google AdWords Keyword Tool or WordTracker are used to determine the best terms to optimize for. There are a number of free and paid tools that are helpful in this area such as Google Insights for Search and SEMRush as well as enterprise-level options like Hitwise and ComScore Marketer.

SEO 198