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Google AdWords – Easy Tips for Bloggers and Small Business Owners

Kikolani

Google AdWords is one of the most popular ways of online advertising. Even though it is easy to set up and anyone can make an AdWords account, it has proven to be rather difficult to optimize for good results. AdWords is addictive, and just like anything else that is addictive, it can get out of control. Campaign Budgeting.

Adwords 155
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Eighty-three per cent of Canadians are on Facebook and almost 77 per cent use it daily. You may have heard rumours that Twitter is dead and nobody uses it anymore. But, Twitter is alive and well in Canada. Forty-two per cent of us are on Twitter and half of those users are on it daily. We also recommended Google AdWords.

Marketing 367
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How a social media consultant can help your business

Sherrilynne Starkie

Google Adwords and Analytics certifications are fundamental to online advertising and data insight. Facebook Blueprint certification and Twitter Flight School demonstrate mastery in major social networks. Content curation tools such as Feedly, Twitter, MailChimp, Storify, Curata, Scoop.it, List.ly

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Top Five: Major Google Ad overhaul and more

Sherrilynne Starkie

This week's top 5 social media must-know news including Google Ads, Instagram AI, Twitter Media, Facebook Kids and Voice Search. Google shelves Adwords. New website for publishers from Twitter. Twitter has launched, Twitter Media, a new website to support media and publishing organizations in using the platform.

Google 170
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Must have digital skills for PR pros

Sherrilynne Starkie

This is where new industry certifications come into play, and Google Adwords and Analytics are great starting points. Adwords certification demonstrates basic and advanced proficiency in online advertising. They need to be able to create content across multi-formats and to write code. HubSpot and Hootsuite both offer certification too.

Skills 179
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How to Run a Social Media Competitive Analysis

Social Media Strategies Summit

For this step in the process, we’ll use the Google Adwords Keyword Planner to find sites ranking for similar keywords. Here are the types of data you should capture for five of the largest social platforms: Facebook Competitive Analysis Image source How often do they post? What do they say in their Facebook intro copy?

Analysis 194
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Eighty-three per cent of Canadians are on Facebook and almost 77 per cent use it daily. Twitter is alive and well in Canada. Forty-two per cent of us are on Twitter and half of those users are on it daily. Our campaign research indicated that Facebook and Twitter were the best channels to promote the apartments.

Marketing 195