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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Eighty-three per cent of Canadians are on Facebook and almost 77 per cent use it daily. We also recommended Google AdWords.

Marketing 367
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Tips to Improve YouTube Marketing Strategy

Social Media Marketing

There are a lot of tips to improve Youtube Marketing strategy but getting started with YouTube marketing can be difficult if you don't know where to start. There are literally thousands of ways to utilize YouTube and monetize your efforts, but following four basic strategies give extra notch to your business.

YouTube 106
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Create a Customer Experience Strategy [FREE TEMPLATE]

Hootsuite

There’s no question that a customer experience strategy is key to business success in today’s market. But knowing where to start when creating a winning strategy can be daunting. In this post, you’ll uncover: What a customer experience strategy is. What is a customer experience strategy?

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How a social media consultant can help your business

Sherrilynne Starkie

Usually, the issue is a lack of strategy. A smart social media strategy focuses on hard goals like sales leads, staff recruitment and retention, brand awareness and more. Click To Tweet A social media consultant will devise an effective strategy and provide a workable delivery framework. and more.

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How to Run a Social Media Competitive Analysis

Social Media Strategies Summit

But it’s not all bad news because those same rivals can be a major source of inspiration for your own social media strategy, helping you identify new opportunities and close gaps in your content calendar. For this step in the process, we’ll use the Google Adwords Keyword Planner to find sites ranking for similar keywords.

Analysis 186
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Eighty-three per cent of Canadians are on Facebook and almost 77 per cent use it daily. We also recommended Google AdWords.

Marketing 195
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Top Five: Major Google Ad overhaul and more

Sherrilynne Starkie

This week's top 5 social media must-know news including Google Ads, Instagram AI, Twitter Media, Facebook Kids and Voice Search. Google shelves Adwords. Facebook Kids comes to Canada. Facebook Kids is coming to Canada. Top Five: Major Ad overhaul at Google. Listly by Sherrilynne Starkie. Follow List. Embed List.

Google 170