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Top Five: Major Google Ad overhaul and more

Sherrilynne Starkie

This week's top 5 social media must-know news including Google Ads, Instagram AI, Twitter Media, Facebook Kids and Voice Search. Google shelves Adwords. New website for publishers from Twitter. Twitter has launched, Twitter Media, a new website to support media and publishing organizations in using the platform.

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A digital media framework for smart marketing communications

Sherrilynne Starkie

Eighty-three per cent of Canadians are on Facebook and almost 77 per cent use it daily. Owned Media is self-published content. Our campaign research indicated that Facebook and Twitter were the best channels to promote the apartments. We recommended Facebook and Twitter ads, native ads and sponsored content.

Marketing 367
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Facebook On The Brain

Twist Image

Facebook is messing with your mind, people. There is this very real, very public outcry against Facebook (again). It''s just another issue in a long line of things that are related to how they are using, manipulating and publishing the content, that each and every one of us is creating on a daily basis. what''s wrong with you?

Adwords 94
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How to Run a Social Media Competitive Analysis

Social Media Strategies Summit

For this step in the process, we’ll use the Google Adwords Keyword Planner to find sites ranking for similar keywords. Here are the types of data you should capture for five of the largest social platforms: Facebook Competitive Analysis Image source How often do they post? What do they say in their Facebook intro copy?

Analysis 186
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Facebook Advertising for Dummies (Wiley)

Buzz Marketing for Technology

Whether you’re on the Facebook home page, reading comments on a friends’ Walls, or playing your favorite Facebook game, you have probably noticed at least one advertisement running on the right hand side on the page. Share this on Facebook. These ads are available to anyone with an advertising budget, from $1 to $1 billion.

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A digital media framework for smart marketing communications

Sherrilynne Starkie

Eighty-three per cent of Canadians are on Facebook and almost 77 per cent use it daily. Owned Media is self-published content. Our campaign research indicated that Facebook and Twitter were the best channels to promote the apartments. We recommended Facebook and Twitter ads, native ads and sponsored content.

Marketing 195
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How Facebook Marketing is Changing (And How to Be Prepared)

Buffer Social

Facebook, as a platform, is barely recognizable from the social network that launched to connect Harvard University students in February 2004. And looking ahead, the Facebook of five years from now is highly unlikely to resemble the product that 2.2 If Facebook is to thrive over the next 5, 10, 15+ years, it’ll need to evolve.

API 111