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Why your AdWords Landing Pages Should Match your Brand

Idaconcpts

We spend so much time optimizing our Adwords campaigns, to filter out the searches we do not need, ensure our ads are well-positioned and don’t cost the earth. Adwords landing pages can have much more freedom than pages on your website, as typically you can forgo much of the optimization you do on your main site to appease search engines.

Adwords 132
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How to Run a Social Media Competitive Analysis

Social Media Strategies Summit

For this step in the process, we’ll use the Google Adwords Keyword Planner to find sites ranking for similar keywords. Here are the types of data you should capture for five of the largest social platforms: Facebook Competitive Analysis Image source How often do they post? What do they say in their Facebook intro copy?

Analysis 194
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Eighty-three per cent of Canadians are on Facebook and almost 77 per cent use it daily. Almost half of Canada’s population, 44 per cent, are on LinkedIn. Our campaign research indicated that Facebook and Twitter were the best channels to promote the apartments. We also recommended Google AdWords.

Marketing 367
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Facebook Advertising for Dummies (Wiley)

Buzz Marketing for Technology

Whether you’re on the Facebook home page, reading comments on a friends’ Walls, or playing your favorite Facebook game, you have probably noticed at least one advertisement running on the right hand side on the page. Share this on Facebook. Share this on Linkedin. We hope you agree! Tweet This! Share this on del.icio.us.

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Online ads: the benefits of retargeting

Sherrilynne Starkie

Retargeted (or remarketed) ads were innovated by Google and have recently been adopted by Facebook and LinkedIn too. PLEASE LIKE MY FACEBOOK PAGE. Effective Use of Google Adwords to Drive Visitors to Your Website. . ‘Clever marketing’ I thought, recognizing a classic ‘retargeting’ strategy.

Retail 296
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Eighty-three per cent of Canadians are on Facebook and almost 77 per cent use it daily. Almost half of Canada’s population, 44 per cent, are on LinkedIn. Our campaign research indicated that Facebook and Twitter were the best channels to promote the apartments. We also recommended Google AdWords.

Marketing 195
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How B2B Brands Can Drive More Leads This Year

Webbiquity SMM

Leverage LinkedIn. LinkedIn is the primary social network for professionals, about 546 million , round the world. LinkedIn’s free company pages are your core presence for connecting with professionals and developing and sharing content for brand awareness. Use LinkedIn Ads. Images via LinkedIn Marketing Solutions.

B2B 215