Sherrilynne Starkie

MAY 2, 2018

New features and functions from Facebook, SnapChat, YouTube, Google and Instagram. F8 2018: Facebook's annual global developer conference. He explained how Facebook is taking a broader view of its responsibility to ensure its tools are used for good. Google has created a new audience segment in AdWords called “light TV viewers.”

Social Networking 230

Social Networking Adwords API YouTube 230

agora pulse

APRIL 10, 2019

If you’ve been running ads on multiple platforms like Facebook and Google, you’ve probably had difficulties determining how to attribute your conversions. For example, did your most recent sale come solely through a Facebook ad , or was it a combination of Facebook, Adwords, and organic search? purchase) occurs.

Conversation 112

Conversation Facebook How To Adwords 112

ProBlogger

JULY 25, 2012

Chief among the search advertising platforms is Google AdWords (Note that Google still dominates the search game with nearly two-thirds market share). On the other hand, social networks, such as Facebook, have added another dimension to display network advertising. AdWords also offers display network ads.

Adwords 42

Adwords Google Facebook CPC 42

Sherrilynne Starkie

JANUARY 2, 2018

Google Adwords and Analytics certifications are fundamental to online advertising and data insight. Facebook Blueprint certification and Twitter Flight School demonstrate mastery in major social networks. Industry certifications prove a social media consultant’s practical skill too. and more.

Consultant 309

Consultant Social Media Curata Sysomos 309

Sherrilynne Starkie

DECEMBER 20, 2020

Eighty-three per cent of Canadians are on Facebook and almost 77 per cent use it daily. Our campaign research indicated that Facebook and Twitter were the best channels to promote the apartments. We recommended Facebook and Twitter ads, native ads and sponsored content. We also recommended Google AdWords.

Marketing 367

Marketing Syndication Adwords News 367

Twist Image

JULY 1, 2014

Facebook is messing with your mind, people. There is this very real, very public outcry against Facebook (again). Since the news broke, Facebook has explained and apologized for this incident (the incident took place in 2012). Ask yourself this: who is Facebook''s customer? what''s wrong with you? It''s about the ethics.

Adwords 94

Adwords Facebook Advertising Embedding 94

Buzz Marketing for Technology

AUGUST 11, 2010

Whether you’re on the Facebook home page, reading comments on a friends’ Walls, or playing your favorite Facebook game, you have probably noticed at least one advertisement running on the right hand side on the page. Share this on Facebook. These ads are available to anyone with an advertising budget, from $1 to $1 billion.

Advertising 228

Advertising Facebook Adwords B2B 228

Sherrilynne Starkie

DECEMBER 6, 2017

This is where new industry certifications come into play, and Google Adwords and Analytics are great starting points. Adwords certification demonstrates basic and advanced proficiency in online advertising. They need to be able to create content across multi-formats and to write code.

Skills 179

Skills Adwords Hubspot HootSuite 179

Sherrilynne Starkie

JUNE 27, 2018

This week's top 5 social media must-know news including Google Ads, Instagram AI, Twitter Media, Facebook Kids and Voice Search. Google shelves Adwords. Facebook Kids comes to Canada. Facebook Kids is coming to Canada. Top Five: Major Ad overhaul at Google. Listly by Sherrilynne Starkie. Follow List. Embed List.

Google 170

Google Adwords Case Study Sports 170

Buzz Marketing for Technology

OCTOBER 6, 2010

I am just putting the finishing touches on the 2nd Edition of Facebook Marketing for Dummies (Wiley) with my co-author Rich Krueger (and BTW we have sold over 20,000 copies in less than a year!). We also just completed Facebook Advertising for Dummies (Wiley) which is due to ship in November.

Facebook 260

Facebook Applications Yahoo Social Networking 260

Twist Image

SEPTEMBER 28, 2012

Let me be clear: I am still bullish on Facebook. I am not bullish on advertising as Facebook's main revenue model. In March of 2011, I wrote a blog post titled, F-Commerce - Rise Of The Facebook Consumer. I never liked Facebook as an advertising platform. I love Facebook as an economy. Facebook is an economy.

Adwords 102

Adwords Facebook Retail Apple 102

Jon Loomer

FEBRUARY 24, 2017

You hopefully know by now that the Facebook pixel is important — it’s really freaking important. It’s the Facebook pixel that allows you to create powerful audiences for ad targeting , run dynamic ads , track conversions, and optimize for conversions. They have experience with Facebook, so that’s always good.

Facebook 165

Facebook WordPress Eventful Adwords 165

Social Media Strategies Summit

FEBRUARY 1, 2024

For this step in the process, we’ll use the Google Adwords Keyword Planner to find sites ranking for similar keywords. Here are the types of data you should capture for five of the largest social platforms: Facebook Competitive Analysis Image source How often do they post? What do they say in their Facebook intro copy?

Analysis 186

Analysis Social Media How To Hashtag 186

The Social Media Incubator

JULY 10, 2013

There’s no area where that’s more true than in Facebook advertising. One of the common misconceptions about online advertising – whether we’re talking about Facebook , Google AdWords or something else – is that click-through rates are an adequate measure of success. They’re not.

ROI 125

ROI Facebook Adwords How To 125

Mindjumpers

JUNE 20, 2011

Tweet Using Facebook ads and not thinking that they gain enough attention, you might consider using a picture or changing the one that you have already made use of. And on Facebook, the right pictures can bring an increase in clicks while decreasing your overall advertising cost.

Facebook 241

Facebook Cost Adwords Construction 241

Buzz Marketing for Technology

APRIL 6, 2010

But Facebook? It involves seeing from the front end of the sale all the way to the consummation of the sale and I believe Facebook has or is planning to have some of the most critical elements all on their platform (and all for free!). A very powerful side benefit of being on the Facebook platform. (to

Platform 224

Platform Facebook CPM CPC 224

Small Business Mavericks

DECEMBER 18, 2013

PPC Hero has a post about alternative ad networks to Google AdWords. The top two on the list are Bing and Facebook. I wouldn’t recommend giving up on Google AdWords, of course. But you should know that your click-throughs will cost you less at Bing and Facebook. Surprised? Use the smaller networks for practice.

Small Business 101

Small Business Adwords Advertising Google 101

Buffer Social

MAY 21, 2018

Facebook, as a platform, is barely recognizable from the social network that launched to connect Harvard University students in February 2004. And looking ahead, the Facebook of five years from now is highly unlikely to resemble the product that 2.2 If Facebook is to thrive over the next 5, 10, 15+ years, it’ll need to evolve.

API 111

API Facebook Marketing How To 111

Socialmedia.biz

JUNE 17, 2018

Facebook has your answer. Whether you’re a bootstrapping entrepreneur, a product owner testing a new market, or just a savvy marketer, Facebook ads provide a golden opportunity for advertisers to reach a highly targeted audience at a fraction of the cost of other marketing efforts. Step 1 – Find your target.

Campaign 71

Campaign How To Facebook Adwords 71

Sherrilynne Starkie

DECEMBER 20, 2020

Eighty-three per cent of Canadians are on Facebook and almost 77 per cent use it daily. Our campaign research indicated that Facebook and Twitter were the best channels to promote the apartments. We recommended Facebook and Twitter ads, native ads and sponsored content. We also recommended Google AdWords.

Marketing 195

Marketing Syndication Adwords News 195

Small Business Mavericks

SEPTEMBER 28, 2011

Facebook wants to woo small business owners into becoming advertisers. So why is Facebook giving away all that money in free advertising? Small business owners don’t think they need Facebook. They want to steal you away from Google AdWords. Therefore, they aren’t on Facebook at all. Here’s a test.

Adwords 87

Adwords Facebook Small Business Advertising 87

agora pulse

MARCH 14, 2018

Many businesses flock to Facebook and Instagram for their video ad campaigns, but YouTube Ads is a powerhouse brands shouldn’t ignore. YouTube Ad campaigns are created and processed through the Google AdWords powerhouse system. Facebook and Instagram get the most attention for video ads, but you should never count YouTube out.

YouTube 103

YouTube Campaign Adwords How To 103

Sherrilynne Starkie

DECEMBER 7, 2013

Retargeted (or remarketed) ads were innovated by Google and have recently been adopted by Facebook and LinkedIn too. PLEASE LIKE MY FACEBOOK PAGE. Effective Use of Google Adwords to Drive Visitors to Your Website. . ‘Clever marketing’ I thought, recognizing a classic ‘retargeting’ strategy.

Retail 296

Retail Adwords Statistics Privacy 296

WebInKnow

MAY 28, 2020

If your marketing includes advertising on search engines using platforms like Google AdWords, advertising on social networks like Facebook, or is powered by a marketing platform like HubSpot, you’re likely to already be using using Artificial Intelligence in your marketing.

Adwords 59

Adwords Hubspot Marketing Advertising 59

Convince & Convert

APRIL 9, 2014

I know, your department’s resources are all tied up with other channels, like Twitter and Facebook, and you think Google+ may well be a flash in the pan. Here’s why: Google+ and Google Adwords In the past, Google Adwords was about CTR, but now Google+ and Adwords collide with +Post Ads. Well, it won’t be.

Google 167

Google Adwords Marketing YouTube 167

Small Business Mavericks

APRIL 14, 2011

An app for the iPhone is on the way and there are rumors that a Skype Facebook app is in development. It also has astounding potential for small businesses who want to do business with their Facebook friends. But it’s available only in the U.S. and Canada. I can see a day when this technology will be available worldwide.

Small Business 161

Small Business Facebook Case Study Press Release 161

Webbiquity SMM

JULY 18, 2012

A potential Google killer , Facebook killer or even Twitter killer may not do it with superior technology, but simply with a better user experience. Granted, even with its never-ending UI changes, Facebook is easy enough to use even for technophobic grandmas. I’ll wait. Let us know in the comments below how long it took.

Google 103

Google Facebook MySpace Privacy 103

Techipedia: Tamar Weinberg

JANUARY 17, 2012

Google AdWords advertisers are increasingly being held accountable for the quality of their customer service. Google has integrated star ratings from consumer review sites like Epinions or Biz Rate – but only sites with four out of five stars or greater results get an extra line in AdWords with their star ratings. Need I go on?

Adwords 171

Adwords Price Review Privacy 171

agora pulse

APRIL 5, 2017

When it comes to deciding where to advertise online, the first platforms you’ll probably think of are Facebook and Google. eMarketer expects 78% of total US search ad revenues to go to Google and 73% of total US digital display ad revenues to go to Facebook this year. The data speaks for itself. Not necessarily. Don’t worry.

Adwords 133

Adwords Metrics CPC Campaign 133

Mindjumpers

APRIL 6, 2011

Google +1 has the exact same function as the Facebook like button in order to determine what content that is most relevant to an individual. As stated on Allfacebook.com, Google accounts for more than 50 percent of incoming traffic on most sites, while Facebook is currently running a distant second in referring traffic.

Adwords 250

Adwords Foursquare Google Advertising 250

Buffer Social

FEBRUARY 5, 2019

Remi’s first port of call was Google AdWords, but after a few trial runs with PLAs (product list ads) and search ads it wasn’t really working. But from experimenting with AdWords, Remi came to a realization that changed the trajectory of the business. “ A false start with PPC ads. Optimizing ad performance. Now, Blank Tag Co.

Instagram 107

Instagram Adwords Advertising Feed 107

Small Business Mavericks

FEBRUARY 22, 2011

Last week, I discussed Facebook’s new Page layout features , which I think are generally a good thing. Just read the comments on Facebook’s own page. One of the biggest bones of contention seems to be Facebook’s relevance algorithm. They’d rather that Facebook kept the chronological order for comments.

Facebook 96

Facebook Case Study Press Release Small Business 96

Waxing UnLyrical

FEBRUARY 29, 2016

8 Google AdWords Hacks That’ll Double Your Conversion Rate. Why: “To avoid wasting your time and money on AdWords, pay attention to the factors that determine long-term success,” writes Neil Patel as he goes over ways to “be smarter with your campaigns.” 4 Components Of The Best Social Media Campaigns.

Campaign 100

Campaign Adwords Consultant Eventful 100

Convince & Convert

JULY 31, 2012

This gives Google an end-run way to get Facebook and Twitter and Pinterest and Linkedin activity signal into the Google search algorithm, since they’ve been unable to keep that stream alive via biz dev deals. Google and Facebook aren’t exactly pals. Launch Adwords for Social. Undercover Brother. Kill the Category.

Google 164

Google Adwords Software Social Media Management 164

Hootsuite

FEBRUARY 5, 2020

The Google Adwords Keyword Planner is a great place to identify the keywords most relevant to your brand. Even if you don’t advertise with Google Adwords, this tool is free to use. For example, head to Facebook and enter your keyword in the search box. Facebook Analytics. To start, use the tool to analyze your website.

Analysis 145

Analysis Template Templates Social Media 145

agora pulse

APRIL 25, 2018

We’ve heard time and time again, on forums, blogs, and even Facebook has said that these audiences are some of your most loyal fans and that creating audiences for ads based on who stayed on your site the longest was a must. Should You Post Photos with Links or Formatted Link Posts on Facebook? Is this still true today? Or do they?

Social Media 65

Social Media Adwords Forums RSS 65

Saying It Social

APRIL 6, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Now People Can Join Your Facebook Fan/Business Page via SMS/Text Message Just found out about a neat new way to get more “Likers&# to your Facebook Page, via text message! Have a local radio spot? Have a local radio spot?

SMS 192

SMS Facebook URL StumbleUpon 192