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Create a Customer Experience Strategy [FREE TEMPLATE]

Hootsuite

Feel free to save this article and use it as a template for your next customer experience strategy. Bonus: Get our free, fully customizable Customer Experience Strategy Template that will help you understand your customers and reach your business goals. Why you should have one. 9 easy steps that will take you to success. Measurable.

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Are Your Social Media Goals Realistic? Are They SMART?

agora pulse

Have you taken a good hard look at your social media goals? One of the biggest challenges that social media managers face is bridging the disconnect between social media goals and the business goals of the company. Why Do Social Media Goals Matter? Social media goals hold you accountable.

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How to Land Another Great Social Media Job

agora pulse

Need a new job in social media? If you are a social media manager who has just lost her job, I’d like to help you get back on your tweeting feet. Start by saying this to yourself: Even in turbulent times, social media jobs are out there. Where to Immediately Look for Social Media Jobs.

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How to Conduct a Social Media Competitive Analysis (Free Template)

Hootsuite

Social media is a competitive space. Start with a social media competitive analysis. This guide will teach you how to conduct your own, but first… Bonus: Get a free, customizable competitive analysis template to easily size up the competition and identify opportunities for your brand to pull ahead.

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11 Marketing Dashboards That Make You Think

Oktopost

Dashboards will generally include social media metrics , key traffic sources , email click-through rates, and even bounce rates. . Some examples of different types of marketing dashboards include: Digital marketing dashboards. Google Adwords campaign dashboards. Social media dashboards. Oktopost .

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Interview with Dave Chaffey of Smart Insights

Buzz Marketing for Technology

For those of you who aren’t familiar with Dave or Smart Insights – Dave Chaffey is CEO of Smart Insights, a publisher of planning templates and articles focusing on Digital Strategy with channels on B2B Marketing and Marketing automation. Here there must be the right balance between paid, owned and earned media.

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25 Google Analytics Admin Settings Explained

Razor Social

For example, you can exclude IP addresses of your team members from GA so they don’t count as visits in your r eporting data. Data collection for advertising features is where you can turn on data collection for remarketing purposes and create custom reporting for AdWords. They can also create and share their personal assets.

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