Sherrilynne Starkie

OCTOBER 15, 2018

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Digital Media Framework Example. Company employees as ambassadors for example. We also recommended Google AdWords.

Marketing 199

Marketing Syndication Adwords Social Media 199

Marketing to Serve

NOVEMBER 13, 2017

Whether you are a Google AdWords veteran, or you have just made the decision to enter the online advertising world, an understanding of Google AdWord’s keyword types is crucial. What is a Google AdWord’s keyword? For those newest to Google AdWords, welcome on board. Which type of Google AdWord keywords?

Adwords 68

Adwords Advertising Types Google 68

Oktopost

AUGUST 3, 2021

Some examples of different types of marketing dashboards include: Digital marketing dashboards. Google Adwords campaign dashboards. Marketing dashboards give you a crystal clear view of the ROI of your efforts, which makes it easier to hold everyone accountable and manage projects. Marketing performance dashboards.

B2B 62

B2B Marketing Metrics Adwords 62

Webbiquity SMM

APRIL 11, 2011

It’s admittedly a squishy measure, not likely to sit well with the social media ROI crowd; it will make your CEO’s eyes roll and your CFO blanch, but those who really get social media intrinsically know how crucial this is: karma. But there’s one critical metric that remains elusive to measure.

Metrics 176

Metrics Social Media Adwords ROI 176

Webbiquity SMM

APRIL 11, 2011

It’s admittedly a squishy measure, not likely to sit well with the social media ROI crowd; it will make your CEO’s eyes roll and your CFO blanch, but those who really get social media intrinsically know how crucial this is: karma. But there’s one critical metric that remains elusive to measure.

Metrics 167

Metrics Social Media Adwords ROI 167

Buzz Marketing for Technology

JUNE 17, 2015

At SmartInsights.com , for example, our home page and member benefits pages are tailored by role based on their registration – so a marketing manager gets a different message and different content than say an agency manager. If you’re not getting ROI from digital media that has to stop!

B2B 100

B2B Adwords ROI Hubspot 100

Convince & Convert

JANUARY 25, 2016

For one of our clients, we decided to run a test by splitting up our AdWords retargeting audiences in 1–30 day buckets and 31–360 day buckets (image and text ads in separate campaigns). And they did this with an ROI of over 700%. You can set this up in your AdWords Shared Library, under Bidding Strategies.). So What’s Next?

Adwords 60

Adwords comScore How To URL 60

Hootsuite

AUGUST 2, 2022

With these in place, you’ll be able to measure your progress, successes, and return on investment (ROI). A SMART goal example for customer experience could be: To increase our NPS score by a full point this quarter. One popular method is to use the Google Adwords Keyword Planner to analyze your website. Measurable. Attainable.

Template 77

Template Templates Strategy HootSuite 77

agora pulse

DECEMBER 13, 2018

For example, page visitors can now publicly see the adverts that are running in their region: Similarly, page managers can no longer upload any old contact list for custom audience targeting. And social media channels are leading by example. Well a simple example is Snapchats facial features. Augmented Reality. Business fit.

Social Media 132

Social Media UGC Adwords Influencer 132

Bill Hartzer

MARCH 15, 2010

It’s about optimizing your website marketing plan so that your website delivers ROI. Let’s look at some specific examples that prove that investing in search engine optimization is, in fact, a great investment. Let’s take, for example, Gun Barrel Ranch. Let’s take a look at another example.

Engineering 130

Engineering Adwords Directory CPC 130

Sprout Social

APRIL 19, 2017

ROI has always been one of the most debated topics in the marketing department. Social media ROI is no different. Social ROI Isn’t Just Transactional. It’s not that a transactional approach to social media ROI is completely irrelevant. Below are just a few examples: Get more traffic. It’s very relevant.

Social Media 104

Social Media How To ROI Hashtag 104

Twist Image

MARCH 20, 2014

The opportunity to add more pictures to a social media experience (without knowing what the ROI might be). Even applying some level of performance-based advertising ( Google AdWords , Facebook ads , promoted Tweets, etc.) google adwords. Is Instagram the future of e-commerce? advertorial. business column. connie wang.

Instagram 97

Instagram Brands iPhone Adwords 97

Kikolani

FEBRUARY 16, 2016

Measure your success by monitoring your traffic, ROI, and inbound links, and getting started building the ultimate campaign for your website! Take a look at how SEO is changing by getting examples of how we used to think about SEO, and the 4 problems with old SEO, and some things we can learn from the past. Download ebook.

eBook 60

eBook SEO Hubspot Marketing 60

Josh S Peters

JANUARY 13, 2010

Structure and wording is everything Example: “Warning! Even better example: “Before you buy TotallyAwesomeProduct read this! Don’t buy TotallyAwesomeProduct until you visit this site.&# It’s an ok ad, that tries to get people’s attention and get them to your site to buy the TotallyAwesomeProduct.

Strategy 100

Strategy SEO Lijit Buy 100

Kikolani

OCTOBER 12, 2010

Keyword Research for Blogging This guest post by Benjamin Sappey shows you how to find great keywords for your blog (and blog posts) using Google Keywords Adwords Tool and analyze with Market Samurai and SEOMoz Keyword Difficulty. Best of #SMAZ – Blogging Tips, Social Media ROI, & SEO. Related Posts.

Postrank 130

Postrank Social Media StumbleUpon HootSuite 130

Viper Chill

AUGUST 27, 2014

These people can definitely be reached via Facebook, Adwords, Blogging and outreach. ” Adwords: Dental Advertising $22/click, Lawyer Marketing $18/click to just name 2 of the top “niches” that are promoted to go after. Learn traffic, learn conversions, learn ROI…then find your own.

SEO 79

SEO Company Hotels Marketing 79

agora pulse

JANUARY 9, 2020

spent on AdWords but influencer marketing delivers an average earned media value (EMV) of $5.20 For example, Glossier treats all its customers as potential influencers. Micro-influencers are the most engaging group of influencers that also produce greater ROI. To put it in perspective, brands earn an average of $3 for every $1.60

Social Media 96

Social Media CPM ROI Marketing 96

ProBlogger

JANUARY 19, 2012

Want an example of what this looks like? For example, ROI calculators and keyword research tools are popular apps that solve meaningful problems. Wordstream uses its AdWords Performance Grader application to drive traffic to their site and capture leads. Let’s look at another example.

Social Media 42

Social Media Hubspot Advertising Applications 42

Techipedia: Tamar Weinberg

JANUARY 5, 2010

The article has examples of how social media worked too. How to Make Social Media Work for Non-Consumer Brands (Mashable): This is a good B2B social media article which is chock full of examples. David Armano suggests to study out the candidate first; they shouldn’t just be focused on Twitter, for example.

Marketing 265

Marketing SEO Journal Engineering 265

Buzz Marketing for Technology

MARCH 13, 2014

So it was common for those brands to see a huge surge in traffic for a short burst of time, but after the excitement faded, so did the engagement and ROI. Tap into the beauty of data to boost cross-channel ROI. One example of such a data profile could be a “weekend shopper” persona.

ROI 272

ROI Data Analysis Conversation 272

ProBlogger

JULY 25, 2012

Chief among the search advertising platforms is Google AdWords (Note that Google still dominates the search game with nearly two-thirds market share). There are other platforms but for now, let’s see just how Facebook ads fare against the ads from Google AdWords. AdWords also offers display network ads.

Adwords 42

Adwords Google Facebook CPC 42

Buzz Marketing for Technology

FEBRUARY 12, 2014

Developers have touch-screen-specific controls at their disposal, and customization can be achieved through injection of JavaScript, for example. For a big-box apparel retailer, for example, free shipping can prove effective in rewarding high-value customers and cultivating loyalty among a brand’s average customers.

Apparel 236

Apparel iPad Mobile Loyalty 236

Kikolani

APRIL 26, 2013

As crowds go wild for this type of session, I’ve decided to use this space to focus on effective landing page elements and provide several examples thereof. Measuring and Increasing the ROI of Your Content Resources. Meet AdWords Keyword Planner – The New Google Keyword Tool and AdWords Traffic Estimator Mash-up!

Exercises 126

Exercises Mashup Resources Adwords 126

Buffer Social

NOVEMBER 30, 2016

The course provides detailed examples of monitoring in action, allows you to get an overview of the different social media monitoring tools available for use, and strategies for how you can use what you’ve learned and apply it to your own social media program. Using Google AdWords. — 15. Diploma in E-Business. — 24.

Class 40

Class Skills Social Media Marketing 40

Convince & Convert

MAY 17, 2012

Are you using your competitors as examples for what you should do? Includes Google Adwords integration so you can create Adwords campaigns directly inside the dashboard. Are you looking for increased chatter about your brand or topic across the web? Are you stacking your brand up against a competitor to see who performs best?

Social Media Management 162

Social Media Management Small Business Social Media Tools 162

Social Media Marketing

OCTOBER 21, 2015

Titles Make sure to insert key specifics, for example, color, size and manufacturer part numbers. This feature enables you to group and filter your products into separate Shopping Campaigns in Google AdWords. 20% of the product’s sale price on AdWords. Use all possible angles, positions, features to show the product images.

Google 60

Google CPC Tips API 60

OnlineRockersHub Marketing Blog

SEPTEMBER 12, 2019

For example, if you sell clothes online, many people would appreciate your posts on Facebook and Instagram because these platforms are mostly visual. For example, Version A has a blue background for the header, while version B has a green background. These are created using Google Adwords (now called as Google Ads).

How To 62

How To Discount Loyalty SEO 62

Kikolani

DECEMBER 17, 2010

The recipe for a popular blog post – 27 posts on how to create great content for your blog, and another 15 examples for blogs outside of the social media / blogging niche. Tips to improve your B2B link building efforts – content development, building your own blog network, optimizing inbound links, and boosting ROI.

Mashup 131

Mashup Resources WordPress SEO 131

Techipedia: Tamar Weinberg

JANUARY 5, 2011

Social Media: Measurement and ROI. Here are other examples about how to leverage the popular video sharing site to get a job. Pam’s post has some great examples of how to find those “social media experts&# who just don’t deserve to be hired. Social Media: Measurement and ROI. Social Media: General.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

ProBlogger

DECEMBER 10, 2014

So, how do you finalize your key performance indicators, measure the metrics that are important and determine if they’re the one that can deliver maximum ROI? Cyfe also plugs into campaign data from Google Adwords, Bing Ads, Yahoo Advertising, retargeting networks, and with Facebook paid campaigns. Business Assets.

Social Media 54

Social Media Metrics Class HootSuite 54

Techipedia: Tamar Weinberg

JULY 8, 2008

For example, what plays well on Digg versus what plays well on Propeller. Knowing the right people to send something to on StumbleUpon or keeping a conversation going on FriendFeed for example. I came across a great example earlier today; the form at [link] was probably designed by a regular marketer.

Social Media 163

Social Media Marketing Consultant Communities 163

Razor Social

MARCH 16, 2017

Since every conversion represents either direct or future revenue, increasing conversion rate is a fool-proof method to maximize your website ROI and drive business growth. For example, you can choose to show your survey only to visitors who have visited at least 5 pages on your website.

Conversation 98

Conversation Tools Template Templates 98

Webbiquity SMM

JANUARY 17, 2011

For example, women (63%) are more likely than men (56%) to post comments and likes to their profile, suggesting that women show a greater tendency to engage in personal communication. For example: 84% of C-level executives find search very valuable in making business decisions. Women are also more likely than men to share pictures.

Research 210

Research Social Media B2B Marketing 210

Kikolani

AUGUST 20, 2010

How an online retailer can evaluate the ROI of a link building campaign – if your client ever wonders how effective their link building is, here is a way to measure. Why Google Adwords Keyword Tool shouldn’t be used for SEO – a case study of the numbers discrepancy. Social Media / Social Networking.

Mashup 126

Mashup Resources Foursquare WordPress 126

Techipedia: Tamar Weinberg

JANUARY 5, 2012

This is a post that looks at some of the high performers and gives examples on how you can do the same. 25 Tips for Giving Your PPC Campaigns a Boost : Whether you’re using Facebook PPC or Google AdSense, you may want to follow some tips to maximize ROI (with minimal effort). Geography, for example, comes into play here.

Marketing 264

Marketing SEO Case Study Small Business 264

ProBlogger

MAY 24, 2015

While searching for visualizations, you can organize your results in a number of different ways, for example, by visualizations that are currently trending or by most commented or most viewed visualizations. In this example, “AdWords” is the content area of interest. Use Hootsuite to manage and distribute your social media.

Tools 20

Tools Content HootSuite Ping.fm 20

Techipedia: Tamar Weinberg

MARCH 10, 2010

If you like books, you should also check out Winning Results with Google AdWords , Pay Per Click Marketing , The New Community Rules (which was authored by yours truly), The Art of SEO , Search Engine Optimization , and Search Engine Optimization for Dummies. Lots of promises, not much skill, close to zero ROI.

Marketing 240

Marketing How To SEO Training 240