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How to Create a Brand Community: A Step-by-Step Process

Social Media Strategies Summit

Harley Davidson, for example, created a strong offline community of people who loved riding their Harley bikes. It is probably one of the best examples of a brand community and what it can do for you. They use your products, follow you on social media, engage with your branded content, and tell their friends about your brand.

Process 162
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Attack of the Consumer! The Many Ways Consumers Can Put You Out of Business Online

Techipedia: Tamar Weinberg

Shopping.com, for example, will list the vendor with the combination of the lowest price and the best customer reviews first in its results. Google AdWords advertisers are increasingly being held accountable for the quality of their customer service. Social media appears to have been a godsend for angry consumers.

Adwords 171
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11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process. Think about it marketers have been given this gift of Social Media which is reinventing areas of your company on the fly.

B2B 279
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Top 25 Blogging and Social Media Posts on Kikolani

Kikolani

Fetching Friday Many great posts over the last year have been from my Fetching Friday series, where I compile the best posts of the week throughout the blogosphere on a variety of topics, including blogging, social media, SEO, personal development, and more. Social Media. Social Media. Getting Overwhelmed?

Postrank 130
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Business Myopia-The Need To Realign Hope And Reality With Your Social Business

Direct Marketing Observations

A lot of companies are going to transition to becoming a social business and fail horribly at it. Here’s a real world example. The point being that search will continue to love social but before you even get to the point of cranking valuable content about you and your business. It’s not entirely their fault.

Adwords 138
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Is Your Customer Service Up To Scratch?

Small Business Mavericks

Customer service is one of the most important issues when it comes to reputation management. It takes only one disgruntled customer to have their say on a social media site and every other disgruntled customer will join them. Be proactive and keep your ear to the noise that is occurring on social media sites.

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Is Link Buying Necessary?

Small Business Mavericks

The thing I find interesting about this interview is the repeated encouragement from Julie Joyce of Link Fish Media, Inc. People say it’s possible but no one is willing to step up and point you to an actual example. » Is Link Buying Necessary? Here’s a great interview with three professional link builders.

Buy 79