Convince & Convert

JULY 29, 2012

Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. It contains significant quantities of solid thinking, and provides a useful framework of six primary ways to measure social media effectiveness. click here to view and download the Social Media ROI Cookbook on Slideshare).

ROI 138

ROI Social Media Social CRM Survey 138

Adam Sherk

JULY 9, 2013

Mining keyword research, analytics and competitive data to identify new evergreen content opportunities does not always get the attention it deserves from busy editorial teams, despite this being an area with considerable upside for publishers. Social Media Dominates 2010 PR Planning, But SEO Increasingly in the Mix.

Research 183

Research Content Hitwise Adwords 183

agora pulse

MAY 29, 2018

You’re managing the social media networks for your organization and in your opinion, it’s going great. Social media has become increasingly data-driven which means that social media managers today must prove social ROI (return on investment) to their boss. Set Social Media KPIs With Your Boss.

ROI 108

ROI CPC eBook URL 108

agora pulse

MAY 29, 2018

You’re managing the social media networks for your organization and in your opinion, it’s going great. Social media has become increasingly data-driven which means that social media managers today must prove social ROI (return on investment) to their boss. Set Social Media KPIs With Your Boss.

ROI 108

ROI CPC eBook URL 108

Buffer Social

MAY 21, 2018

This permission granted apps access to publish posts to Facebook as the logged in user. For example, its recent focus on Stories and Groups could be seen as a way to encourage more unique content. On April 25, Facebook announced some API changes on its developer blog : The `publish_actions` permission will be deprecated.

API 111

API Facebook Marketing How To 111

Sprout Social

FEBRUARY 6, 2017

Social media ROI is one of the most heavily debated topics in the online marketing world. Because measuring the effectiveness of social media marketing efforts isn’t as clear cut as, say, running a Google AdWords campaign. 56% said an inability to tie social media to business outcomes.

ROI 40

ROI Social Media Analytics Cost 40

Webbiquity SMM

SEPTEMBER 9, 2013

According to research from BuzzFeed , “Search traffic to publishers has taken a dive in the last eight months, with traffic from Google dropping more than 30%…While Google makes up the bulk of search traffic to publishers, traffic from all search engines has dropped by 20% in the same period.”

Directory 196

Directory SEO B2B Real Estate 196

Buffer Social

JULY 23, 2018

There is always so much happening in the social media marketing industry that it can be a challenge to keep up with all of the latest news and insights. That’s why we’ve created what we call “ Minisodes ” on the Buffer Podcast – The Science of Social Media. Let’s dive in! ?. No worries!

Case Study 69

Case Study Study Social Media Tools 69

Buzz Marketing for Technology

DECEMBER 15, 2009

Around this time last year I wrote about some Predictions for 2009 and while I would say 8 out of 10 have already materialized and the other 2 are on their way, it has become clear that this year was the year we past the point of no return on Social Media. Social is a process that has the power to transform your entire organization.

Marketing 217

Marketing Adwords Mobile Social Graph 217

Buzz Marketing for Technology

JUNE 17, 2015

For those of you who aren’t familiar with Dave or Smart Insights – Dave Chaffey is CEO of Smart Insights, a publisher of planning templates and articles focusing on Digital Strategy with channels on B2B Marketing and Marketing automation. Here there must be the right balance between paid, owned and earned media.

B2B 100

B2B Adwords ROI Hubspot 100

Twist Image

FEBRUARY 13, 2013

No wonder flailing publishers like "native advertising" -- they can make it mean whatever they want it to mean! The industry will revert back to a time and place when publishers could create complex and chaotic environments for advertisers. That was lauded in the media as an attempt to drive native advertising.

Advertising 80

Advertising Adwords Publishing Guidelines 80

Buzz Marketing for Technology

DECEMBER 15, 2009

Around this time last year I wrote about some Predictions for 2009 and while I would say 8 out of 10 have already materialized and the other 2 are on their way, it has become clear that this year was the year we past the point of no return on Social Media. Social is a process that has the power to transform your entire organization.

Marketing 157

Marketing Adwords Mobile Social Graph 157

ProBlogger

JUNE 2, 2014

While this week we’re exploring all the things you can do with a post after you hit “publish”, Rand is reminding is to take a second before we do and have a look at the things you can do to optimize your post before it even gets into the hands of your readers. For days, you’ve been agonizing over this post.

SEO 55

SEO Publishing Adwords Engineering 55

Buzz Marketing for Technology

DECEMBER 8, 2010

After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process. Think about it marketers have been given this gift of Social Media which is reinventing areas of your company on the fly.

B2B 279

B2B Marketing Mobile CPM 279

Waxing UnLyrical

SEPTEMBER 14, 2012

Take, for example, my post on guinea pigs and tomatoes. For example, Google “allintitle: can guinea pigs eat tomato” and then compare it with “allintitle: can guinea pigs eat tomatoes”. Go to Google Adwords Keyword Tool and check how many global monthly searches are performed for the keywords in question.

Blogger 226

Blogger Message Boards Adwords Overview 226

Small Business Mavericks

FEBRUARY 5, 2011

Is E-mail Marketing More Effective Than Social Media Marketing? By default, the definition should boil down as being everything you do online – SEO, social media, advertising – everything. » When Should An Online Business Begin Marketing? How do you define online marketing?

Marketing 114

Marketing Small Business Case Study SEO 114

Kikolani

FEBRUARY 23, 2016

For example, if you’re trying to attract leads for a new social media course, look at the Facebook Ad Insights data for pages published by Amy Porterfield, Jon Loomer, Kim Garst and LKR Social Media. Similar to if you were researching competitors’ ads when building a Google AdWords or Bing Ads campaign.

Facebook 72

Facebook Template Templates How To 72

Convince & Convert

DECEMBER 30, 2011

Since I originally published this post, you’re seeing Google do a lot of the things I predicted. Everyone’s all abuzz and atwitter about Plus, the new social network from a search engine company with which you might be familiar. Kissing Cousins: Search and Social Media. Thanks for the traffic! – Jay).

Google 149

Google Picasa Adwords Engineering 149

Adam Sherk

JUNE 9, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Do People Search for “Breaking News”? If I’m looking for breaking news on a particular topic I’ll search with queries using that topic, for example “Air France crash” or “Sonia Sotomayor Supreme Court.” News , or direct navigate to a major news site.

News 100

News Hitwise Press Release Syndication 100

Adam Sherk

JUNE 9, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Do People Search for “Breaking News”? If I’m looking for breaking news on a particular topic I’ll search with queries using that topic, for example “Air France crash” or “Sonia Sotomayor Supreme Court.” News , or direct navigate to a major news site.

News 100

News Hitwise Press Release Syndication 100

Convince & Convert

JULY 3, 2011

Publishing your status updates, photos, videos, et al to one or more of these Circles is a one-click exercise in simplicity. You’ll be playing with it yourself soon enough, and drawing your own conclusions about how Google Plus fits your own idea of social connectivity. Kissing Cousins: Search and Social Media.

Google 166

Google Picasa Engineering Adwords 166

ProBlogger

FEBRUARY 16, 2022

The reach of AdWords is enormous as it opens up places to advertise everywhere from Google results pages through to many many thousands of websites on any number of topics. This article was first published on Mar 14, 2008 and updated Feb 17, 2022. Many bloggers have used this with great effect to launch their blog.

Advertising 40

Advertising How To Adsense Adwords 40

Convince & Convert

JULY 3, 2011

Publishing your status updates, photos, videos, et al to one or more of these Circles is a one-click exercise in simplicity. You’ll be playing with it yourself soon enough, and drawing your own conclusions about how Google Plus fits your own idea of social connectivity. Kissing Cousins: Search and Social Media.

Google 147

Google Picasa Engineering Adwords 147

agora pulse

JULY 25, 2016

These days I’m more strategic and I’ve developed a system for promoting my posts not just when I publish them but for weeks and months into the future. Check for updates (as social media moves so fast I check the info in these before resharing). His recommendation was to use Google AdWords to split test them.

How To 60

How To Hashtag System WordPress 60

Buffer Social

NOVEMBER 30, 2016

When I first started out with digital marketing, I was blown away by the sheer amount of online marketing resources and social media classes. Even today, millions of resources continue to be published online every month. The list here includes free online courses in a number of social media-related topics and disciplines.

Class 40

Class Skills Social Media Marketing 40

Bare Feet Studios

SEPTEMBER 17, 2012

Use the AdWords Keyword Tool to assist , even if you are not buying AdWords. Here is an example: Badges for Podcamp Hawaii fans. Publish date of the page. When a page is published there is generally a publish date included in the meta data. Google says, why are all these pages about the same thing?

SEO 79

SEO Organization Fashion Google 79

Saying It Social

MAY 1, 2010

Fortunately, with a little strategic planning and implementation of some very helpful tools, you can accomplish your social networking/social media marketing tasks for the day in a very short amount of time. Blogs lend so many benefits to a social media marketing program that they really can’t be overlooked.

How To 132

How To Google Reader Social Networking Ping.fm 132

Later

APRIL 9, 2020

Here’s why: All of the major affiliate networks or programs you would use to monetize social media are supported on Instagram (such as ShareASale, CJ Affiliate, Pepperjam, Rakuten, and AWIN). Think about it this way: if you ran a campaign only on your own social media, you would likely reach only your own followers.

Affiliate marketing 97

Affiliate marketing Affiliate network Instagram Marketing 97

ProBlogger

FEBRUARY 16, 2022

The reach of AdWords is enormous as it opens up places to advertise everywhere from Google results pages through to many many thousands of websites on any number of topics. This article was first published on Mar 14, 2008 and updated Feb 17, 2022. Many bloggers have used this with great effect to launch their blog.

Advertising 26

Advertising How To Adsense Adwords 26

Saying It Social

JUNE 22, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How Businesses like Sylvan Learning Center and Computer Explorers Can Use Foursquare Depending on where you live you may be seeing more and more businesses advertising that they participate in Foursquare. But, fear not!

Foursquare 137

Foursquare Badge Privacy Social Networking 137

Convince & Convert

AUGUST 2, 2012

This is Episode 27 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Read on for insights from Jay Baer plus Eric Boggs ‘s Social Media Stat of the Week ( This week : 76% of CMOs think that social has a measurable impact on sales and social data impacts decisions for 89% of CMOs.).

Social Media 115

Social Media Groups Groups Team 115

Convince & Convert

DECEMBER 14, 2015

The length, design, tone, and general quality of the content they’re publishing. Even though you might have topics that could span an entire year, you’ll want to review the data from the content you’re publishing to improve your calendar based on three important questions: What is performing well? How can we improve?

Content 60

Content How To Project Publishing 60

SocMed Sean

FEBRUARY 3, 2013

I get a lot of questions via Facebook , Twitter and my email contact form and many of the items listed below come straight from those questions, my experience in social media strategy, years of researching platforms and best practices and…well…tinkering with social media. Social media takes time and energy.

Social Media 279

Social Media Klout YouTube Foursquare 279

Danny WhatMough

JULY 27, 2011

Google has expelled (most) brands and/or publishers it has found from the service. Many will argue that, for most people, this isn’t really an issue and that it is another example of the tech community getting upset about something relatively small. Underestimating the importance of businesses for social networks.

Google 58

Google Adwords Social Networking Startup 58

agora pulse

JANUARY 9, 2020

So, is your social media marketing budget ready to go? spent on AdWords but influencer marketing delivers an average earned media value (EMV) of $5.20 For example, Glossier treats all its customers as potential influencers. Paid social media ads. Social media stories. per $1 spent.

Social Media 96

Social Media CPM ROI Marketing 96

Bill Hartzer

MAY 18, 2015

Bill Hartzer: Do you use any other media/social outlets to market your business? I am working toward doing a much more intensive social media marketing campaign to go along with the marketing done with Google, Bing, Yahoo and other online resources. You shouldn’t have relied solely on Google for your traffic and revenue”.

Small Business 60

Small Business Google SEO Adwords 60

Webbiquity SMM

NOVEMBER 10, 2010

Mike’s answer is to shift to inbound marketing: think like a publisher, produce valuable and interesting content, share it where people are talking about your industry or the types of problems you solve, and let buyers come to you. Key point #1: Social media is a critical component of inbound marketing.

Social Media 176

Social Media Hubspot SEO Diagrams 176