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How to Run a Social Media Competitive Analysis

Social Media Strategies Summit

Social media is a cut-throat world. But it’s not all bad news because those same rivals can be a major source of inspiration for your own social media strategy, helping you identify new opportunities and close gaps in your content calendar. Read on to learn how to run an effective social media competitive analysis.

Analysis 186
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Are Your Social Media Goals Realistic? Are They SMART?

agora pulse

Have you taken a good hard look at your social media goals? One of the biggest challenges that social media managers face is bridging the disconnect between social media goals and the business goals of the company. Why Do Social Media Goals Matter? Social media goals hold you accountable.

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The Social Media Monitoring Metric We Need, But Can’t Get

Webbiquity SMM

Social media monitoring tools continue to proliferate in number and advance in functionality. But there’s one critical metric that remains elusive to measure. But there’s one critical metric that remains elusive to measure. Good social media marketing creates positive karma. And real important.

Metrics 176
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The Social Media Monitoring Metric We Need, But Can’t Get

Webbiquity SMM

Social media monitoring tools continue to proliferate in number and advance in functionality. But there’s one critical metric that remains elusive to measure. But there’s one critical metric that remains elusive to measure. Good social media marketing creates positive karma. And real important.

Metrics 167
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How to Track Links Shared on Social Media

Razor Social

When you share a link on social media channels, are you able to properly attribute your website traffic to a specific link? Google Analytics can help you understand and analyze referral traffic coming from different social media channels. In the example above, we’re adding Facebook as a source for our example campaign.

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The Social Media Analytics Compass: What and How to Measure

Razor Social

Are you using the right social media analytics tools to monitor, assess and improve your social media performance? What analytics are you measuring and what should you be measuring in your social media tracking ? The Social Media Analytics Compass. No time to read this article now?

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11 Marketing Dashboards That Make You Think

Oktopost

Metrics associated with your KPIs can inform every aspect of your B2B marketing strategy. So it’s no surprise that more than two-thirds of marketers cite measuring metrics as their top priority. Measuring your metrics helps connect the dots between the information you have and understanding what that data means.

B2B 62