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How to Run a Social Media Competitive Analysis

Social Media Strategies Summit

Social media is a cut-throat world. But it’s not all bad news because those same rivals can be a major source of inspiration for your own social media strategy, helping you identify new opportunities and close gaps in your content calendar. Read on to learn how to run an effective social media competitive analysis.

Analysis 186
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A digital media framework for smart marketing communications

Sherrilynne Starkie

How Canadians use Social Media. Canadians love social media. Almost half of Canada’s population, 44 per cent, are on LinkedIn. An Integrated Digital Media and Marketing Framework. Paid Owne Shared Earned Media Framework. Definition: Owned Earned Shared Paid Media.

Marketing 367
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Industry certification a must for social media career success

Sherrilynne Starkie

But still today, I find it difficult to assess what someone actually knows about social media. Almost all candidates claim to have knowledge and experience of social media and, given the demographic, I’d expect them to. Social Media Certification. Choosing an Online Social Media Course.

Industry 170
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How to Land Another Great Social Media Job

agora pulse

Need a new job in social media? If you are a social media manager who has just lost her job, I’d like to help you get back on your tweeting feet. Start by saying this to yourself: Even in turbulent times, social media jobs are out there. Where to Immediately Look for Social Media Jobs.

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A digital media framework for smart marketing communications

Sherrilynne Starkie

How Canadians use Social Media. Canadians love social media, especially in Ottawa. Almost half of Canada’s population, 44 per cent, are on LinkedIn. An Integrated Digital Media and Marketing Framework. Paid Owned Shared Earned Media Framework[/caption]. Owned Media is self-published content.

Marketing 195
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How to Track Links Shared on Social Media

Razor Social

When you share a link on social media channels, are you able to properly attribute your website traffic to a specific link? Google Analytics can help you understand and analyze referral traffic coming from different social media channels. In the example above, we’re adding Facebook as a source for our example campaign.

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A digital media framework for smart marketing communications

Sherrilynne Starkie

How Canadians use Social Media. Canadians love social media. Almost half of Canada’s population, 46 per cent, are on LinkedIn. LinkedIn is introducing more social features and is becoming more content friendly. An Integrated Digital Media Framework. Owned Media is self-published content.

Marketing 199