Small Business Mavericks

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PPC Spreadsheets & Heatmaps: A Genius Idea

Small Business Mavericks

His example uses the Hour of Day report from the AdWords Dimensions tab. This is his “mistake” example, so you can appreciate what comes next. The payoff comes in his last example. Eric walks you through the steps, and it will change your life if you are trying to stay on top of your PPC management.

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Turf Wars: Online Advertising Is Gonna Get Interesting

Small Business Mavericks

Gipko states, “ Google AdWords knows peoples’ search phrases. This is a perfect example of the reason that marketing, online or offline, has to be more about the market and less about the method. It is going head-to-head with Google on things like cloud computing and online advertising. Facebook Is Flexing Its Muscles.

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Is Link Buying Necessary?

Small Business Mavericks

People say it’s possible but no one is willing to step up and point you to an actual example. Secondly, I’d say that it’s the idea that you can compete in an ultra-competitive niche without buying links. I can’t really imagine telling a client like that to just write great content.

Buy 79
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Have You Updated Your Keywords Lately?

Small Business Mavericks

So, using the example again, suppose that today the majority of searchers looking for small business marketing information used the key phrase “SBM marketing online.&# As consumers become more educated in search, they change their search habits.

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When Should An Online Business Begin Marketing?

Small Business Mavericks

SEO, for example, should be included in your website’s design (so too should social media marketing for that matter). And I am not just talking about your website’s design, shopping cart, or checkout procedures.

Marketing 114
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Do You Review Your Inbound Links?

Small Business Mavericks

As an example, you may have established a campaign of writing guest posts for several quality sites and those links are now paying dividends. When analyzing your current links, look for two things – the quality of the link, and how you obtained that link. A similar campaign should produce the same results over time.

Review 79
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Is Your Customer Service Up To Scratch?

Small Business Mavericks

For example, a simple response to a complaint could point out that you have not found any transactions related to that person so you might have to dig a little more for the details. A little research soon discovered that these individuals were not customers at all. This can make your approach much easier.