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Why your AdWords Landing Pages Should Match your Brand

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We spend so much time optimizing our Adwords campaigns, to filter out the searches we do not need, ensure our ads are well-positioned and don’t cost the earth. Adwords landing pages can have much more freedom than pages on your website, as typically you can forgo much of the optimization you do on your main site to appease search engines.

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SEO in 2013: What to Expect

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Search Engine Optimization is used so often it has almost become cliché. SEO also is gaining a reputation for manufactured search engine status. Every year Google increases its share of the search engine market, and every year Google adds more products to strengthen their grip. Expect to hear the term SEO less often.

SEO 140
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Google Analytics for Beginners

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In addition to the features mentioned above Google Analytics enables its users to integrate its service with other cutting edge Google tools such as Adwords, which help you keep track of your other marketing campaigns such as PPC. Chris Burns writes for Search Engine Optimization X, an organic SEO link building company.

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