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A digital media framework for smart marketing communications

Sherrilynne Starkie

Eighty-three per cent of Canadians are on Facebook and almost 77 per cent use it daily. Definition: Owned Earned Shared Paid Media. Now, in the digital context, the definition of Earned Media it is much broader. Our campaign research indicated that Facebook and Twitter were the best channels to promote the apartments.

Marketing 367
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We Need a Better Definition of "Native Advertising"

Twist Image

Beyond best practices, research, education and advocacy, the IAB managed to achieve a common ground in the area of creative standards and measurement guidelines, but this could all go away if marketing professionals can't agree on a clear definition for "native advertising." " We do need a unified definition here.

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A digital media framework for smart marketing communications

Sherrilynne Starkie

Eighty-three per cent of Canadians are on Facebook and almost 77 per cent use it daily. Definition: Owned Earned Shared Paid Media. Now, in the digital context, the definition of Earned Media it is much broader. Our campaign research indicated that Facebook and Twitter were the best channels to promote the apartments.

Marketing 195
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Facebook On The Brain

Twist Image

Facebook is messing with your mind, people. There is this very real, very public outcry against Facebook (again). Since the news broke, Facebook has explained and apologized for this incident (the incident took place in 2012). Ask yourself this: who is Facebook''s customer? what''s wrong with you? It''s about the ethics.

Adwords 94
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Eighty-four per cent of Canadians are on Facebook and almost 80 per cent use it daily. Now, in the digital context, the definition of Earned Media it is much broader. Our campaign research indicated that Facebook and Twitter were the best channels to promote the apartments. We also recommended Google AdWords.

Marketing 199
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4 Reasons Google Bought Wildfire

Convince & Convert

This gives Google an end-run way to get Facebook and Twitter and Pinterest and Linkedin activity signal into the Google search algorithm, since they’ve been unable to keep that stream alive via biz dev deals. Google and Facebook aren’t exactly pals. Launch Adwords for Social. Undercover Brother. Kill the Category.

Google 165
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How to Maximize ROI on Your Ads

Social Media Marketing

Important Topic Google AdWords a Popular Form of Pay Per Click Advertising Why Businesses Should Hire an SEO Company? A simple post, picture share, video upload to facebook, twitter and other social media platforms is an effective way to reach out to people and lead them back to you. Social Media Attack!

ROI 86